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Digital Marketing
Premium Package
Prepared for:
Quicken Loans
Prepared by: Ashley Sawchuk
ADV420
Monday April 16th, 2018
Background
“HelpYour Home” Campaign:
Overview
•Social Media
•Website
•Online
•Inbound
•Mobile
•Expectations
Social Media Marketing
•Facebook,Twitter,
Instagram
•Zing Blog – where to
share
•Public Contest –
instagram
•Tracking and Measuring
Website Design
• User experience –
drawbacks
• Campaign Landing
page
• Links to SM presence
• Personal Statement
• PublicVoting
• Analytics &
Measurement
Online Advertising
•Timeline
•Budget
•Redistribution
•Total Spending
•Tracking and
Analytics
•Paid Ad Locations
Inbound Marketing
•Customer Personas
•Existing
•New (Potential)
•Video
Promotions
•Reach
•Email Marketing
Mobile Marketing
•New App Release
•Pages of App
•Special Features
•Website Adjustments
•Responsive Design
Target Goals
•Social Media
•Website Design
•Online Ads
•Inbound
•Mobile
•Overall
ThankYou
• A copy of the full digital strategy report is available upon request.
• For further inquiries, please contact sawchuk4@msu.edu
Image Sources
Burke, Sarah. “Online AdvertisingGraphic.” Spokal, 31 Mar. 2015, www.getspokal.com/a-beginners-guide-to-paid-online-advertising-content-marketing-series-
part-7-of-10/.
Customer Personas. www.meltwater.com/me/blog/customer-persona-guide-creating-delightful-customer-experience-new-age-hyper-connected-audience/.
Inbound Marketing. https://nerdsthatcare.com/web-services/online-inbound-marketing.
“Instagram Icon.” Amazon.com, Amazon, www.amazon.com/Instagram/dp/B00KZP2DTQ.
mandoadistanciaparatv.com/importancia-captacion-datos-internet/.
Marketing Goals. contentrewired.com/define-document-content-marketing-goals/.
Marketing Goals Graphic. www.business2community.com/social-media/achieve-2014-social-media-marketing-goals-0848851.
“Mobile Marketing.” Arctic.com, aritic.com/aritic-pinpoint/solution/mobile-marketing/.
nationalmortgageprofessional.com/news/24053/quicken-loans-earns-title-top-online-mortgage-brand.
“New Media Drives License.” New Media Drives License, Newmediadl.cas.msu.edu, newmediadl.cas.msu.edu/blog/get-know-your-michigan-state-university-
adv-420-profs.
newdigitalnoise.com/10-b2b-digital-marketing-strategies-tactics-2017.
“Quora.” Quora, Quora.com , www.quora.com/What-is-digital-marketing-What-are-the-basics-of-Digital-Marketing-What-is-digital-marketing-strategy-Who-
needs-digital-marketing-services.
Stackoverflow.com, stackoverflow.com/questions/11077857/what-are-long-polling-websockets-server-sent-events-sse-and-comet.

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Final presentation

  • 1. Digital Marketing Premium Package Prepared for: Quicken Loans Prepared by: Ashley Sawchuk ADV420 Monday April 16th, 2018
  • 3. “HelpYour Home” Campaign: Overview •Social Media •Website •Online •Inbound •Mobile •Expectations
  • 4. Social Media Marketing •Facebook,Twitter, Instagram •Zing Blog – where to share •Public Contest – instagram •Tracking and Measuring
  • 5. Website Design • User experience – drawbacks • Campaign Landing page • Links to SM presence • Personal Statement • PublicVoting • Analytics & Measurement
  • 7. Inbound Marketing •Customer Personas •Existing •New (Potential) •Video Promotions •Reach •Email Marketing
  • 8. Mobile Marketing •New App Release •Pages of App •Special Features •Website Adjustments •Responsive Design
  • 9. Target Goals •Social Media •Website Design •Online Ads •Inbound •Mobile •Overall
  • 10. ThankYou • A copy of the full digital strategy report is available upon request. • For further inquiries, please contact sawchuk4@msu.edu Image Sources Burke, Sarah. “Online AdvertisingGraphic.” Spokal, 31 Mar. 2015, www.getspokal.com/a-beginners-guide-to-paid-online-advertising-content-marketing-series- part-7-of-10/. Customer Personas. www.meltwater.com/me/blog/customer-persona-guide-creating-delightful-customer-experience-new-age-hyper-connected-audience/. Inbound Marketing. https://nerdsthatcare.com/web-services/online-inbound-marketing. “Instagram Icon.” Amazon.com, Amazon, www.amazon.com/Instagram/dp/B00KZP2DTQ. mandoadistanciaparatv.com/importancia-captacion-datos-internet/. Marketing Goals. contentrewired.com/define-document-content-marketing-goals/. Marketing Goals Graphic. www.business2community.com/social-media/achieve-2014-social-media-marketing-goals-0848851. “Mobile Marketing.” Arctic.com, aritic.com/aritic-pinpoint/solution/mobile-marketing/. nationalmortgageprofessional.com/news/24053/quicken-loans-earns-title-top-online-mortgage-brand. “New Media Drives License.” New Media Drives License, Newmediadl.cas.msu.edu, newmediadl.cas.msu.edu/blog/get-know-your-michigan-state-university- adv-420-profs. newdigitalnoise.com/10-b2b-digital-marketing-strategies-tactics-2017. “Quora.” Quora, Quora.com , www.quora.com/What-is-digital-marketing-What-are-the-basics-of-Digital-Marketing-What-is-digital-marketing-strategy-Who- needs-digital-marketing-services. Stackoverflow.com, stackoverflow.com/questions/11077857/what-are-long-polling-websockets-server-sent-events-sse-and-comet.