The document discusses Pay Per Click (PPC) advertising and provides an overview of its benefits and top mistakes to avoid. It outlines that PPC can provide leads and brand recognition if executed properly. However, businesses should avoid trying to do too much, lacking focus in targeting, having poor ad quality, and not optimizing landing pages for conversions. The top 5 mistakes are then examined in more detail. An example case study shows how one company improved their PPC campaign's cost, impressions, clicks, and inquiries. The presentation concludes by introducing the company providing the PPC services.
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
http://www.pointit.com - This presentation examines why Facebook matters for business (or does it?). You'll learn the basics of Facebook advertising, get a walk-through on a case study, and learn how to handle reporting.
A solid website is crucial for any business looking to establish a strong web presence and get found by prospects online. Once you've attracted visitors to come to your site, take advantage of this opportunity as best you can in order to turn those visitors into leads and eventually customers. Learn how in the presentation by Mike Volpe and Tim Ash!
Check out the video presentation here: http://www.hubspot.com/marketing-webinar/optimizing-your-website-for-maximum-lead-flow/
http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
Growth Hacking after the Sale - Presented at LeanStartup DC Katherine Chalmers
So you sold a deal to a new customer. Now what? Here are some ideas for hacking growth after the sale to increase customer engagement, cut churn rates, add follow-on sales and build customer champions.
Everything You Need to Know About Content Marketingpointit
From infographics and interactive landing pages to deep, data rich blog posts and viral videos, content marketing is the new black. So how do you go about researching, planning and executing a brilliant content marketing campaign?
Join Sam McRoberts and Tyler Tanigawa as they take us through the ins and outs of content marketing.
You will learn:
- How to determine if content marketing is right for your niche
- How to research and create brilliant content concepts
- How to effectively organize and schedule a content marketing campaign
- How to distribute your content to your audience, when and where they are most likely to see it
- How to execute a useful build-measure-learn cycle to improve your efforts
Facebook Advertising: Who Says it's Wrong to Buy Friends?pointit
http://www.pointit.com - This presentation examines why Facebook matters for business (or does it?). You'll learn the basics of Facebook advertising, get a walk-through on a case study, and learn how to handle reporting.
A solid website is crucial for any business looking to establish a strong web presence and get found by prospects online. Once you've attracted visitors to come to your site, take advantage of this opportunity as best you can in order to turn those visitors into leads and eventually customers. Learn how in the presentation by Mike Volpe and Tim Ash!
Check out the video presentation here: http://www.hubspot.com/marketing-webinar/optimizing-your-website-for-maximum-lead-flow/
http://www.pointit.com - This presentation discusses new Google Ad formats, the content network, international PPC, GEO targeting PPC, and working with search engine representatives.
Growth Hacking after the Sale - Presented at LeanStartup DC Katherine Chalmers
So you sold a deal to a new customer. Now what? Here are some ideas for hacking growth after the sale to increase customer engagement, cut churn rates, add follow-on sales and build customer champions.
Everything You Need to Know About Content Marketingpointit
From infographics and interactive landing pages to deep, data rich blog posts and viral videos, content marketing is the new black. So how do you go about researching, planning and executing a brilliant content marketing campaign?
Join Sam McRoberts and Tyler Tanigawa as they take us through the ins and outs of content marketing.
You will learn:
- How to determine if content marketing is right for your niche
- How to research and create brilliant content concepts
- How to effectively organize and schedule a content marketing campaign
- How to distribute your content to your audience, when and where they are most likely to see it
- How to execute a useful build-measure-learn cycle to improve your efforts
Public Relations and Reputation Management for Your BusinessElle Spektor
How are you managing your Public Relations?
Make sure your business has a good reputation online!
What do you see when you Google your company name? Learn how online PR can help you improve your company's reputation, boost SEO, score press coverage, and more!
In order to grow your business, it's important to understand how to gather the right statistics and use them to evaluate ROI of your campaigns, write better press releases, or forecast future trends in your industry.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Audience questions drive this session. The panelists will discuss live topics on SEO.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Find out what kind of content is getting the most reach and engagement. Audit your strategy to get more out of your content.
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
This presentation "Personal Branding for Photographers in Social Media" was presented by me at the Social Media in Photography event in Kolkata on 31st August, 2014. As the slide deck was created for a live presentation, there was a lot of narration that went into it which is missing here, however, the presentation by itself should give a fair idea on personal branding and how social media can be leveraged for personal branding, for photographer or even otherwise.
Equity Crowdfunding: Is It a Good Funding Option for Your Startup? David Ehrenberg
There's a lot of buzz about crowdfunding these days, but is seeking money from the crowd the right path for your company? Do you know how it really works? And how can you increase your odds of building a successful campaign?
Before you give up a percentage of ownership in your company through equity crowdfunding, check out this presentation from Ventureneer (www.ventureneer.com) presented by Early Growth Financial Services (www.earlygrowthfinancialservices.com) for an in-depth look at:
- Crowdfinancing misconceptions
- What you need to know about Reg A+
- Reward-based crowdfunding vs equity crowdfunding
- How to run a successful equity crowdfunding campaign
- Preparing your company for crowdfunding
- Finding the best crowdfunding platform for your company
- And more...!
Discussion of the various social advertising formats including Facebook, Twitter, LinkedIn, Reddit, and StumbleUpon. Includes how to effectively utilize advertising budgets to gain the most value.
How to double your advertising profits over the next 90 days + 300 Traffic So...Martyn Cook
Presentation given on the 8th September 2018 in Vancouver on advanced Facebook advertising strategies plus 300 other traffic sources you're not yet using...
This presentation covers objectives of blogging, how to get traffic to blogs and how to make money from blogs. This was presented at Kolkata Bloggers Meet 2009, on 8th August, 2009.
Growing your members and subscribers is one of the core goals that a daily deal company should always continually be working on. Well, all web-based businesses for that matter. Email database size and promotional campaigns are extremely important in the daily deal industry. One of the ways that a deal site is valued is directly correlated with the size and responsiveness of the website’s email database. Remember to put focus no quality over quantity.
Public Relations and Reputation Management for Your BusinessElle Spektor
How are you managing your Public Relations?
Make sure your business has a good reputation online!
What do you see when you Google your company name? Learn how online PR can help you improve your company's reputation, boost SEO, score press coverage, and more!
In order to grow your business, it's important to understand how to gather the right statistics and use them to evaluate ROI of your campaigns, write better press releases, or forecast future trends in your industry.
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: Audience questions drive this session. The panelists will discuss live topics on SEO.
Facebook & Twitter Strategies for Small Business OwnersAnvil Media, Inc.
John McPhee, VP of Formic Media, presents Facebook and Twitter marketing strategies to help obtain more fans, followers, engagement and online visibility. Additionally, McPhee also shares social media and reporting tools.
This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York).
Session description: Find out what kind of content is getting the most reach and engagement. Audit your strategy to get more out of your content.
With a few short months left in the year, it’s time to tackle the challenging task of planning and budgeting for your 2014 digital marketing activities. eMarketer estimates that B2C and B2B companies will see a 9.9% and 11.1% growth in digital advertising budgets in 2014, respectively. How is your company planning on establishing online marketing goals and budgets for your business and mapping both strategy and tactics to these objectives and resources? In this seminar, Formic Media will cover digital marketing planning and budgeting best practices, trends for 2014 and how to incorporate your key decision makers and digital agency into the process of creating an effective digital marketing strategy.
This presentation "Personal Branding for Photographers in Social Media" was presented by me at the Social Media in Photography event in Kolkata on 31st August, 2014. As the slide deck was created for a live presentation, there was a lot of narration that went into it which is missing here, however, the presentation by itself should give a fair idea on personal branding and how social media can be leveraged for personal branding, for photographer or even otherwise.
Equity Crowdfunding: Is It a Good Funding Option for Your Startup? David Ehrenberg
There's a lot of buzz about crowdfunding these days, but is seeking money from the crowd the right path for your company? Do you know how it really works? And how can you increase your odds of building a successful campaign?
Before you give up a percentage of ownership in your company through equity crowdfunding, check out this presentation from Ventureneer (www.ventureneer.com) presented by Early Growth Financial Services (www.earlygrowthfinancialservices.com) for an in-depth look at:
- Crowdfinancing misconceptions
- What you need to know about Reg A+
- Reward-based crowdfunding vs equity crowdfunding
- How to run a successful equity crowdfunding campaign
- Preparing your company for crowdfunding
- Finding the best crowdfunding platform for your company
- And more...!
Discussion of the various social advertising formats including Facebook, Twitter, LinkedIn, Reddit, and StumbleUpon. Includes how to effectively utilize advertising budgets to gain the most value.
How to double your advertising profits over the next 90 days + 300 Traffic So...Martyn Cook
Presentation given on the 8th September 2018 in Vancouver on advanced Facebook advertising strategies plus 300 other traffic sources you're not yet using...
This presentation covers objectives of blogging, how to get traffic to blogs and how to make money from blogs. This was presented at Kolkata Bloggers Meet 2009, on 8th August, 2009.
Growing your members and subscribers is one of the core goals that a daily deal company should always continually be working on. Well, all web-based businesses for that matter. Email database size and promotional campaigns are extremely important in the daily deal industry. One of the ways that a deal site is valued is directly correlated with the size and responsiveness of the website’s email database. Remember to put focus no quality over quantity.
Presentation by Allen Clary at NAPO Conference 2010 covering many organization related websites. NAPO - National Association of Professional Organizers.
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
Online Ads Targeting Basics with Google, Facebook, and LinkedInElijah Litscher
An overview of starting paid advertising campaigns on three popular platforms, including how to target prospects for B to C and B to C, mistakes to avoid, pro tips, and how to measure success
Opportunities And Scope of Promoting Businesses Of Bangladesh Using IneternetAbul Kashem
How to Utilize Search , Social and Other Online Promotion Tools for Promoting Businesses from Bangladesh Online. This was presented at AdComm - the leading Advertising Company in Bangladesh By Abul Kashem
Local media assoc digital agency presentationShannon Kinney
Talking points for media companies considering a digital agency model, delivered with anecdotes, customer driven results tips and more by Shannon Kinney
Jill Culbertson, Managing Director, Excel Ecommerce
Jill is a Social Media Marketing and Online Marketing consultant specialising in e-commerce for online retail clients. She provides consultancy on and development of online marketing and social media strategies for large multi-channel e-commerce clients. Clients (past and present) Clockwork Orange, Sliderobes, alltheshoes, Schway, Lakeland Limited, TM Lewin, Savile Row, Racing Green, Pets at Home, LK Bennett, Liverpool FC, Levis Europe & AT Cross.
How to Attract Customers Using Digital MarketingSpears Marketing
How to attract customers using digital marketing presentation to small business owners by Spears Marketing.
Topics include:
-Content Marketing
-Blogging, WordPress, & owning your platform
-Social media marketing
-Search Engine Optimization
-Local search & map options
-Email Marketing
-Online advertising
-Pay per click
-Mobile Marketing
-...and more!
http://SpearsMarketing.com/blog
My view on 7 fundamental pillars of marketing.
1. Mindset - always be helping
2. Usefulness - marketing so useful people would pay for it
3. Trio of Owned, Earned, Paid Media
4. Marketing Automation
5. "Smarketing" - Integrated Sales & Marketing team
6. Continuous Measurement, Testing & Optimization
7. Product that markets itself
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...
Top 5 PPC Mistakes
1. Powered by
Top 5 PPC Mistakes
Presenter: Jim Wong, Team Lead, Online Marketing
2. Powered by
Agenda
• What is PPC (Pay Per Click) Advertising?
• Benefits of using PPC for online advertising
• Should you be using PPC for your business?
• Top 5 PPC mistakes
• Case Study
• Questions
3. Powered by
What’s PPC?
Pay Per Click Advertising
• Search (Google, Bing, Yahoo)
• Social Media (Facebook, LinkedIn)
4. Powered by
Benefits
• Get leads, brand recognition
If appropriately executed
• Immediate
• Low Cost (compared to tradition advertising)
• Competitive edge
5. Powered by
Is it for me?
• Search is low risk
• Different platforms for different audiences
What won’t it do?
• Less effective in industries that doesn’t research
online
• Can’t replace SEO, earning natural search rankings
• Won’t sell for you
6. Powered by
Top 5 Mistakes
• Trying to do too much
• Lack of focus and targeting
• Poor Ads
• Poor or lack of conversion focused landing page
• No analysis of PPC performance and intelligence
7. Powered by
Gotta Catch Them All
• Complicated Campaigns
• Too many Adgroups, Keywords
• Too many Ads
It’s Unmanageable
8. Powered by
Focus
• Position
• Location and Geography
• Time of Day
• Devices and Networks
• Demographic
9. Powered by
Stand Out
• Use keywords
• Have an offer
• It’s typically not a branding exercise
• Include your phone number
• Use ad enhancements
10. Powered by
Follow Through
• Have a landing page
• Offers, Phone Numbers, Call to Actions, Forms
• Don’t forget
• Stand Out
• Focus
• Don’t do too much
11. Powered by
What Are The Numbers?
• Traffic
• Bids
• Click through rate
• Bounce rate
• Conversions
• Trends
12. Powered by
Beyond Numbers: ActiveConversion
• Sales Intelligence
• Identify website generated leads & create sales
opportunities
• Identify prospects that don’t inquire
• Track and automatically gauge interest
• Automate reporting of strongest leads to follow up
13. Powered by
B2C Professional Cleaning Case Study
Before After
Cost $3000/month $2000/month
Impressions and Clicks 1500/150000 1000/50000
Click Through Rate 1% 2%
Inquires 2x – 3x
14. Powered by
About FP iMarketing
• Established in 2003
• Over 200 online marketing projects
• 2011 BBB Ethics award nominee
• Google AdWords certified
• Canadian Marketing Association member
• IMA award for outstanding achievements in B2B
websites, 2009 & 2011
• Digital Alberta Think Fresh award finalist for best
digital content for commercial purpose, 2010
15. Powered by
Questions
Jim Wong Brad Kamphuis
Online Marketing Specialist Director Business Development
403-508-9889 x111 403-508-9889 x123
jwong@fp-imarketing.com bkamphuis@fp-imarketing.com
Web: www.fp-imarketing.com
Twitter: http://twitter.com/fp_imarketing
Facebook: http://www.facebook.com/foundpages
Online Marketing Blog: http://blog.foundpages.com/
