Social Media Marketing

1. DIGITAL MARKETING PRESENTATION
Yogesh Verma

2. SOCIAL MEDIA MARKETING
• Social media marketing is the use of social media platforms and websites to
promote a product or service.
• E-marketing and digital marketing becoming more popular for both practitioners
and researchers.
• Social media marketing is used as a branding tool and can increase conversion,
sales tracking, page views and add exposure.
• It is simple and low-cost way if increasing sale and to bring traffic to the website.

3. • It increases the site popularity & to bring the potential customers to niche area.
• By using the following famous Social networking sites we can increase the site
traffic and to get potential customers.
 Twitter
 Facebook
 LinkedIn
 Instagram

5. SOCIAL MEDIA MARKETING USING FACEBOOK
• Making the Most of Your Facebook Business Page
• Facebook Advertising: Classic Ads
• Facebook Promoted Posts
• Hosting Facebook Contests

6. SOCIAL MEDIA MARKETING USING TWITTER
 Use Twitter tools to get more done
• Generate leads
• Analyse your competition
• Find trending topics
• Time your posts for maximum impact
 Use multimedia to drive more engagement
• Videos
• Images
• Gif
 Engage your audience

7. SOCIAL MEDIA MARKETING USING LINKEDIN
• Increase visibility on LinkedIn
• Get more followers on your page
• Create and join groups on LinkedIn
• Complete your LinkedIn profile
• Go global with multi-language tools

9. Elements of a Social Media Marketing Strategy
• Identify Business Goals
• Set Marketing Objectives
• Identify Ideal Customers
• Research Competition
• Choose Channels and Tactics
• Create a Content Strategy
• Allocate Budget and Resources
• Assign Roles

10. Benefits of Social Media Marketing
■ Increased Brand Awareness
■ More Inbound Traffic
■ Improved Search Engine Rankings
■ Higher Conversion Rates
■ Better Customer Satisfaction
■ Improved Brand Loyalty
■ Cost-Effective

11. THANKYOU