Shannon Kinney presented at the Belfast Area Chamber of Commerce's Business Breakfast, Monday, September 15, 7:30-9am at the Waldo County Shrine Club. Her presentation, 'Top 10 Ways to Market Your Business Online,' helped local business owners find the best social media and online marketing strategies to promote their businesses and products to maximizing revenue. Schedule Shannon to speak at your next event >> http://dreamlocal.com/seminar-request/

1. SOCIAL,
MOBILE,
LOCAL,
&
SEARCH
MARKE T I N G
Brought
to
you
by:
Belfast Area
Chamber of Commerce

2. What
to
expect
today
• How
is
marke5ng
changing?
• What
are
the
main
social
networks
and
do
you
need
to
use
them?
• Latest
trends
in
local,
search
and
mobile
marke5ng
• What
does
this
mean
for
your
business?
• How
can
our
team
help
you?

3. Media
Use
is
Changing

4. New
MarkeCng
TacCcs

5. THE
QUESTION
USED
TO
How
do
your
customers
FIND
YOU?
BE:

6. NOW
IS:
WHERE
do
your
current
and
future
customers
find
WHAT
THEY
NEED?

7. 80%
of
internet
users
visit
social
media
sites
and
blogs

8. hHp://www.youtube.com/watch?v=QUCfFcchw1w

9. SOCIAL:
Building
brand
awareness
and
customer
rela5onships

12. Facebook
now
has
more
than
1.2
Billion
ACTIVE
users

13. Facebook

14. Facebook:
StaCsCcs
• More
than
50%
of
ac5ve
users
log
in
EACH
DAY
• Average
age
of
users
is
38
and
200
friends
• People
spend
over
700
BILLION
MINUTES
per
month
on
Facebook
• 2.7
BILLION
POSTS
are
“liked”
or
commented
on
each
day
• 250
MILLION
PHOTOS
are
shared
each
day
• 1
BILLION
video
views
each
DAY
• 1
MILLION
BUSINESS
PAGE
“LIKES”
are
happening
each
day
–
and
that
is
shared
with
all
of
their
friends
Source: Facebook

15. Do
Facebook
(and
any
network)
-­‐
WELL
• PROFESSIONALLY
designed
page
• Though[ul
content
strategy
that
incorporates
the
personal
touch,
sales
and
marke5ng,
and
outbound
marke5ng
strategy
• LISTEN
AND
RESPOND,
s5mulate
conversa5on
• Build
ENGAGEMENT
with
your
content
• Remember
these
pages
are
like
the
TELEPHONE
–
answer!
• WOW
your
fans!

16. Twi^er

17. LinkedIn

18. Foursquare
/
Swarm

19. Pinterest

20. Google+
(G+)

21. YouTube:
2nd
largest
search
engine
(Professionally
designed
page)

22. Brands
will
be
here…
whether
they
like
it
or
not.

23. 70%
of
people
trust
online
reviews
by
strangers

24. 90%
of
people
trust
online
reviews
by
people
they
know

25. The
key
is
REPUTATION
MANAGEMENT…
And
you
need
it
now
more
than
EVER!

26. Don’t
have
5me
to
establish
a
presence
on
SOCIAL
MEDIA
CHANNELS?
Not
sure
where
to
start?
We
can
help.

27. Expert
help
to
get
you
there
• Social
Media
strategy
development
• Social
media
page
design,
management
• Reputa5on
Management
• Blog
development
and
content
crea5on
• …and
more!

28. SEARCH:
Gehng
Found

29. 89%
of
consumers
expect
all
businesses
to
have
a
web
site,
regardless
of
size

30. 97%
of
consumers
search
for
local
businesses
online

31. How
you
rank
in
SEARCH
is
criCcal
• 90%
of
searchers
stop
on
PAGE
1
• 75%
stop
acer
5
lisCngs

32. Want
to
ensure
your
business
can
be
found
locally
and
on
search
engines?
We
can
help.

33. EXPERT
help
to
get
you
there
• Search
Engine
Registra5on
• SEO,
keyword
strategy
• SEM
and
PPC
campaigns
• Google,
Yahoo,
Bing
op5miza5on
• …and
more!

34. What
does
it
take
to
be
SUCCESSFUL?
Remember
you
are
• A
News
Outlet
–
content,
photos,
etc
• Custom
Service
• Main
communica5on
hub
• Promo5on
and
PR
• A
concierge
• Head
cheerleader
• The
BRAND
• 24
-­‐
7
MORE
than
marke5ng,
you
are:

35. Measuring
Return
on
Investment

36. THANK
YOU
for
aHending!
Shannon
Kinney,
Dream
Local
Digital
shannon@dreamlocal.com
TwiHer:
@shannonkin
Facebook:
facebook.com/shannonkinney,
facebook.com/dreamlocal
Foursquare:
Shannonkin
LinkedIn:
www.linkedin.com/in/shannonkinney
Google+
www.gplus.to/shannonkinney
www.dreamlocal.com