This digital marketing campaign summary outlines a plan for a large retail powerhouse with 900 stores and $28.1 billion in revenue. The campaign will focus on creating educational and inspiring content on social media platforms like Snapchat Discover and through a fashion tips vlog. It will aim to break conventions and show how to stay stylish on a budget while promoting coupons and promotions. Metrics like social engagement, profit, sales and market share will track the campaign's success in reaching the target audience and driving business goals.