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- 1. Welcome
- 4. WHAT IS DIGITAL MARKETING • Digital marketing is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based adverting , but also test and multimedia messages as a marketing channel.
- 6. WHY IS DIGITAL MARKETING • Using digital marketing you can reach an enormous audience in a way that is both cost – effective and measurable . • You can save money and reach more customers for less money than traditional marketing methods. Get to known your audience and allow them to know you personally which can help to create brand loyalty.
- 7. DIGITAL MARKETING MODULES Search engine optimization (SEO) Search engine marketing (SEM) Social media optimization (SMO) Social media marketing (SMM) Content marketing Email marketing Affiliate marketing Ecommerce marketing lnfluencer marketing Sales funnel
- 8. SEARCH ENGINE OPTIMIZATION • SEO stands for “search engine optimization.” In simple terms, SEO means the process of improving your website to increase its visibility in Google, ... • SEO Guide: The Factors
- 9. SEARCH ENGINE MARKETING • Google ads words • Bing ads • Yahoo search ads
- 10. SOCIAL MEDIA MARKETING • Facebook ads • Twitter ads • You tube ads • Instagram sponsored ads • Linkedlne sponsored ads • Google + promotion • Pinterest ads • All other social media sites ( product based)
- 11. CONTENT MARKETING • Blog / guest posts • infographic • Images • Video • Case studies
- 12. EMAIL MARKETING Newsletter email Catalogue and Press release email lnvitation and survey email Thank you email
- 13. VIRAL MARKETING • Pass along • Buzz marketing • Lncentive viral • Undercover markting • User managed database • Social media uprising • Judging lmportance • Facebook and google apl • Send requests / lnvitation
- 14. INFLUENCER MARKETING • Research and discovery • Strategy and plan • Ldentify and engage • Campaign management • Measure and report • maintain
- 15. WEBSITE MARKETING • Display adverting • Referral marketing • Affiliate marketing • Lnbound marketing
- 16. PUBLIC RELATLONS • Customer service • Media relations • Social media engagement • Lndividual exposure • Relationship management
- 17. MOBILE MARKETING • Sms marketing • mms marketing • Mobile lnternet marketing
- 18. SEO TYPES
- 19. WHITE HAT SEO • White hat SEO = white hat SEO refers to any practice that improves your search rankings on a search engine results page (SERP) while maintaining the integrity of your website and staying within the search engines' terms of service. These tactics stay within the bounds as defined by Google.
- 20. BLACK SEO • Black hat SEO = Search Engine Optimization (SEO) plays a crucial role in driving traffic to your site. However, using underhanded and shady methods (known as black hat SEO tactics) to boost your rankings can result in penalties from search engines. Therefore, it’s essential to understand which practices are considered bad and are to be avoided. In this post, we’ll take a closer look at black hat SEO and how it can harm your website, rankings, and reputation. We’ll then discuss some of the most common bad practices and show you how to avoid them. Let’s get started
- 21. GREY SEO 1. Grey hat SEO = Gray hat SEO is the combination of SEO methods that go along with Google Webmaster Guidelines (white hat SEO) and those that violate them (black hat methods).