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Sales Lead Generation
DIGITAL MARKETING STRATEGIES
Internet Lead Generation Techniques
• Introduction
• Search Engine Optimisation (SEO)
• Local Search
• Pay Per Click (PPC)
• Social Media
• Mobile Apps
Introduction
1. New Client Acquisition
2. Repeat Sales
3. Back-End / Up-Sell Sales
4. Referrals
Search Engine Optimisation (SEO)
• Positioning your website on the top pages of the major internet
search engines, such asYahoo, Google and Bing.
• SEO is actually a set of tools
• It is a highly effective method of lead generation – New Clients
• Lasting Effect – Core Internet Marketing Strategy
SEO - An Important B2B & B2C Lead Source
Local Search
• local to your community.
• highlighted on Google maps.
• smart phones to find what they want.
Local Search - Impact of Smart Phones
Pay Per Click
• Paid Internet Advertising
• Google,Yahoo, Bing, Facebook andTwitter.
• New Clients
• Quick & Effective
• Stops Once Completed
PPC - A Systemised Approach To Marketing
Social Media
• Client and customer management tools.
• Building relationships with your existing customer base
• Repeat sales
• Advertising – New Customer Sales
• Smartphones
Social Media - Customer Acquisition
Mobile Apps
• Building Client Relationships
• Repeat Sales & Referrals
• 90%+ Response Rate
• Local Marketing
• Preferred Supplier
• First Mover Advantage
Our Consultancy Services
• YourWebsite
• Competition
Analysis
Step 1
Evaluation
• Evaluation
Results
• Your
Opportunties
Step 2
Discussion • YourTailored
Solutions
• Partnership
Agreement
Step 3
Proposal
© Online Internet Marketing Advisers Ltd.
All Rights Reserved
WEBSITE: WWW.OIMA.CO.UK

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Lead generation

  • 1. Sales Lead Generation DIGITAL MARKETING STRATEGIES
  • 2. Internet Lead Generation Techniques • Introduction • Search Engine Optimisation (SEO) • Local Search • Pay Per Click (PPC) • Social Media • Mobile Apps
  • 3. Introduction 1. New Client Acquisition 2. Repeat Sales 3. Back-End / Up-Sell Sales 4. Referrals
  • 4. Search Engine Optimisation (SEO) • Positioning your website on the top pages of the major internet search engines, such asYahoo, Google and Bing. • SEO is actually a set of tools • It is a highly effective method of lead generation – New Clients • Lasting Effect – Core Internet Marketing Strategy
  • 5. SEO - An Important B2B & B2C Lead Source
  • 6. Local Search • local to your community. • highlighted on Google maps. • smart phones to find what they want.
  • 7. Local Search - Impact of Smart Phones
  • 8. Pay Per Click • Paid Internet Advertising • Google,Yahoo, Bing, Facebook andTwitter. • New Clients • Quick & Effective • Stops Once Completed
  • 9. PPC - A Systemised Approach To Marketing
  • 10. Social Media • Client and customer management tools. • Building relationships with your existing customer base • Repeat sales • Advertising – New Customer Sales • Smartphones
  • 11. Social Media - Customer Acquisition
  • 12. Mobile Apps • Building Client Relationships • Repeat Sales & Referrals • 90%+ Response Rate • Local Marketing • Preferred Supplier • First Mover Advantage
  • 13. Our Consultancy Services • YourWebsite • Competition Analysis Step 1 Evaluation • Evaluation Results • Your Opportunties Step 2 Discussion • YourTailored Solutions • Partnership Agreement Step 3 Proposal
  • 14. © Online Internet Marketing Advisers Ltd. All Rights Reserved WEBSITE: WWW.OIMA.CO.UK