This document provides an overview of Metrix-360's digital marketing and online reputation management services. It discusses their strategic approach using frameworks like SOSTAC, and their services such as digital PR, online advertising, social media monitoring and online reputation management. The document also outlines their competitive online monitoring capabilities and how they analyze key performance indicators to evaluate campaign performance.

1. Watch your steps….
and Competitions’!!

2. Why Metrix-360?
• We are a highly experienced team in the
digital field.
• Ideas driven, consumer focused with digital at
the core, the team has a wide experience in
the online advertising, ePR, and online
advertising research

3. Our approach
• Engagements are like new relationships, you
need to meet first, learn about each other,
plan our activities, then evaluate our steps
and the relationship before deciding the
future.

4. Why Online?
• The web is the most measurable medium
around.
• That promise is only valid if you have the right
metrics that tell you exactly what you need to
know
• Who to target and how often

5. Digital Planning
Planning
Learning
Customer Executing
Insight
Monitoring

6. SOSTAC
Situation analysis, Objectives, Strategy, Tactics, Actions and Control
Situation
Analysis
Control Objectives
Actions Strategy
Tactics

7. “SOSTAC”
Situation analysis, Objectives, Strategy, Tactics, Actions and Control
• Situation analysis: “Where are we now?”
• Objectives: “Where are we going, or where do
we want to be?”
• Strategy: “How do we get there?”
• Tactics: “ The details of the strategy”
• Actions: “The details of the tactics”
• Control: “Are we on the right path?”

8. Situation Analysis
• KPIs • Customers
• SWOT • Competitors
• PEST • Distributors

9. Objectives
• 5Ss:
– Sell: customer acquisition and retention targets
– Serve: customer satisfaction targets
– Speak: get closer to customers by creating a
dialogue and monitoring social media
– Save: quantified efficiency gains
– Sizzle: extend the brand online

10. Strategy
• Segmentation, targeting,
and positioning
• OVP (Online value
proposition)
• Sequence (credibility before
visibility)
• Integration (consistent OVP)
and database
• Tools (web functionality, e-
mail, IPTV, etc.)

11. Tactics
• Tactics are the details of
the strategy
• E-marketing mix, including:
communication mix, social
media, what happens when
• Details of contact strategy
• Schedule

12. Actions
• Responsibilities and
structures
• Risk management
• Internal resources and skills
• Outsourcing

13. Control
• 5Ss + web analytics – KPIs
• Usability testing / mystery
shopper
• Customer satisfaction
surveys
• Site visitor profiling
• Frequency of reporting
• Process of reporting and
actions

14. Control Measurements
Goal setting
What do we want to achieve? WHO sets SMART objectives?
Performance measurement
What is happening? Who measures: What? When? How?
Performance diagnosis
Why is it happening? WHO reviews?
Corrective action
What should we do about it? WHO acts and checks?

15. Our Services
• Strategic Digital Communication
• Digital PR
• Online Advertising
• Online Research and Surveys
• Post campaign evaluation
• Online competitive monitoring
• Social Media and Online reputation Management
• Website Development and Maintenance

16. Strategic Digital
Communication
• Digital Marketing Strategy
• Online Media Planning &
Buying
• Usability
• Competitor benchmarking

17. Digital PR
• Online PR
•Writing in forums/blogs
•Commenting on News Sites
and Bloggers
• Social Media
• Brand Advocate
• Crisis PR
• Corporate Social
Responsibility (CSR)

18. Search Marketing Brand engagement
Activities (SEO) activities
• Inbound link building • Surveys and polls
• Content creation • Audience research
• Blogs • Social media including
• Feeds (RSS) 1. Attracting UGC
2. Engagement
• Press releases visitors • Own blogs and
and Dialogue
• Influencing media through search communities
owners • influencing media
owners blogger relations
Online
Buzz building activities PR Brand protection
• Propagating campaign activities
“Big Idea” • Social media
• Web editorial contacts 3. Building 4. Defensive/ monitoring and
• Viral marketing Campaign Buzz Crisis response
• Press and social media • Influencing media
releases owners and blogger
• Influencing media relations
owners and blogger • Negative SEO
relations • PPC protection

19. Online Advertising
• Banner Ad Placement
• CPM/CPC
• Search Engine Marketing

20. Post-Campaign
Evaluation
•Campaign Performance Bench
Marks
•eROI Analysis

21. Competitive
Online Monitoring
• Competitive
Monitoring
• Alerts
• New Ad Alerts
• Error Alerts
• Banner location and size
• Banner Message
• Competition on same page
• URL

22. Competitive Online Monitoring
• Monitored Websites:
– News:
• Alriyadh.com
• Alwatan.com.sa
• Okaz.com.sa
• Almadinah.com.sa
• AAA.com
• Alhayat.com
• Alarabiya.net

23. Competitive Online Monitoring
• Monitored Websites:
– Business:
• Ameinfo.com
• Arabianbusiness.com
• Zawya.com
• Aleqt.com
• Argaam.com
• Alaswaq.net
• Itp.com
• Tdwl.net
• Menafn.com
• Gulfbase.com

24. Competitive Online Monitoring
• Monitored Websites:
– General Websites and portals:
• Maktoob.com
• MSNarabia & Hotmail
• Kooora.com
• Hawaaworld.com
• Salmiya.net
• Sabq.com
• VIP600
• Facebook.com
• YouTube

25. Competitive Online Monitoring
• Monitored Newsletters:
– Zawya.com
– Arabianbusiness.com (Eng & AR)
– Maktoob Business
– Ameinfo.com
– ITP.com

26. Competitive Online Monitoring
• Monitored Industries:
– Telecom
– Automotive
– Banking and Finance
– Airlines
– RealEstate
– FMCG & retail
– Electronics
– Mobile
– Personal care and beauty
– Government

27. Social Media Monitoring
The Social Phone is ringing!!
• Online reputation
• Why to listen?
• The Compliment • The influencer
• The complaint • The ROI
• The Expressed Need • The Crisis
• The competitor • The Audit
• The Crowd • The Thread

28. Social Media Monitoring
The Social Phone is ringing!!
• What to listen for?
– Compliments
– Complains
– Ideas
– Feedback

29. Online Reputation Management
• Protecting your reputation, making the most
out of social networking websites, and
creating the most powerful online brand are
all crucial parts to Internet marketing, yet they
are often a struggle to online businesses. As
part of our services, we can help make the
most of your online presence by engaging
with potential clients using various online
resources.

30. Thank You!!
Contact us: info@metrix-360.com