The document discusses digital engagement and provides guidance on developing an effective digital strategy for a cultural organization. It defines digital engagement as any online interactions that people have with an organization. It presents an "audience ladder" to classify levels of engagement from unaware to advocate. The document then discusses choosing goals, content, channels, implementation, measurement, funding, and staffing considerations to maximize an organization's digital presence and better serve its mission.
Social Media In Travel and Tourism - International Conference on Travel Techn...Philip Calvert
Slide deck from Philip Calvert's presentation Social Media In Travel and Tourism - at the International Conference on Travel Technology India in Kerala
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
Acquisiton with permission - Community Fundraising stream, 2017 IoF Fundraisi...Purple Vision
Presenting on Weds 5 July at IoF Fundraising Convention 2017 - in the community events and volunteering stream - Steve Thomas and Colin Kemp discuss the need to engage peer to peer or community networks to succeed and suggest a tried and tested approach for charities to trial. All without mentioning GDPR or the Fundraising Regulator!
Social Media In Travel and Tourism - International Conference on Travel Techn...Philip Calvert
Slide deck from Philip Calvert's presentation Social Media In Travel and Tourism - at the International Conference on Travel Technology India in Kerala
VenuWorks hosted me as the Keynote Speaker where I discussed the importance of strategy, incorporating trends and how to measure success in your location-based marketing initiative.
Acquisiton with permission - Community Fundraising stream, 2017 IoF Fundraisi...Purple Vision
Presenting on Weds 5 July at IoF Fundraising Convention 2017 - in the community events and volunteering stream - Steve Thomas and Colin Kemp discuss the need to engage peer to peer or community networks to succeed and suggest a tried and tested approach for charities to trial. All without mentioning GDPR or the Fundraising Regulator!
Taking Your Local Business to Higher Level with Location Based ServicesActionplanr
This presentation is an overview of Location Based Services such as Google Places, Yelp, Facebook Places, and Foursquare for local brick and mortar businesses. It includes an Acton Plan to get started.
SMCWgtn May 2013 - Helen Player from Absolutely Positively WellingtonSMCWgtn
Helen spoke about how PWT tells Wellington’s story across a variety of social environments so that people want to experience the city for themselves and share it with others, as well as touching on the time and resources that goes towards PWT’s successful and engaging social media. She also delved into their Wellington Wishing Well Facebook campaign, and the importance of making a campaign highly sharable, while sticking within Facebook’s guidelines.
We are International Freight Forwarders, specializes in International Freight Forwarding, International Freight Shipping Long Island and International Shipping Quote Bronx.
With COVID-19, most nonprofits were thrust into the new and uncertain world of virtual events. But as these organizations turn their attention from these immediately impacted spring events to future programs scheduled for summer and fall, they have the opportunity to flip the switch from “reactive” to “strategic.” And virtual events can even benefit and enhance your peer to peer program in the long-term!
Join us as we introduce our newest product offering — Boundless Motion! Learn how Charity Dynamics is bringing the power of activity tracking to mobile fundraising to create a virtual event experience that can drive donor & fundraiser engagement in the months ahead… and even beyond the Coronavirus Pandemic.
Presented on November 17, 2020 by
Moderator: Sara Peña, Director, New Jersey Department of State, Center for Hispanic Policy, Research and Development
Panelists:
- HuiWon Choi, Founder and President, Ampersand Fundraising
- Liz Ngonzi, Founder and Executive Director, The International Social Impact Institute at Hunter College, CUNY
- Galina Angarova, Executive Director, Cultural Survival
The Future Of Digital Marketing: Brand CommunitiesDigital Vidya
Care about learning 'The Future Of Digital Marketing: Brand Communities'. You will find this deck presented by Abhishek Rai, Founder, Shak Co. during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
Taking Your Local Business to Higher Level with Location Based ServicesActionplanr
This presentation is an overview of Location Based Services such as Google Places, Yelp, Facebook Places, and Foursquare for local brick and mortar businesses. It includes an Acton Plan to get started.
SMCWgtn May 2013 - Helen Player from Absolutely Positively WellingtonSMCWgtn
Helen spoke about how PWT tells Wellington’s story across a variety of social environments so that people want to experience the city for themselves and share it with others, as well as touching on the time and resources that goes towards PWT’s successful and engaging social media. She also delved into their Wellington Wishing Well Facebook campaign, and the importance of making a campaign highly sharable, while sticking within Facebook’s guidelines.
We are International Freight Forwarders, specializes in International Freight Forwarding, International Freight Shipping Long Island and International Shipping Quote Bronx.
With COVID-19, most nonprofits were thrust into the new and uncertain world of virtual events. But as these organizations turn their attention from these immediately impacted spring events to future programs scheduled for summer and fall, they have the opportunity to flip the switch from “reactive” to “strategic.” And virtual events can even benefit and enhance your peer to peer program in the long-term!
Join us as we introduce our newest product offering — Boundless Motion! Learn how Charity Dynamics is bringing the power of activity tracking to mobile fundraising to create a virtual event experience that can drive donor & fundraiser engagement in the months ahead… and even beyond the Coronavirus Pandemic.
Presented on November 17, 2020 by
Moderator: Sara Peña, Director, New Jersey Department of State, Center for Hispanic Policy, Research and Development
Panelists:
- HuiWon Choi, Founder and President, Ampersand Fundraising
- Liz Ngonzi, Founder and Executive Director, The International Social Impact Institute at Hunter College, CUNY
- Galina Angarova, Executive Director, Cultural Survival
The Future Of Digital Marketing: Brand CommunitiesDigital Vidya
Care about learning 'The Future Of Digital Marketing: Brand Communities'. You will find this deck presented by Abhishek Rai, Founder, Shak Co. during Digital Marketing Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
What can we do now, to prepare for the best GivingTuesday yet? In this presentation, given at the AFP of Mahoning-Shenango County, I highlight what's hot in online giving, the digital giving and mobile trends, and how they inform GivingTuesday. The slide deck includes a successful GivingTuesday case study, and offers a framework for designing your own winning GivingTuesday fundraising or engagement campaign. The deck also includes a framework, campaign ideas, and a path for developing your own GivingTuesday campaign that will move your stakeholders to action.
Web analytics and social media metrics provide you with powerful ways to track how people interact with your content and what they’re saying about your foundation. They help you understand what works (and what doesn’t!) with your constituents and donors.
A Webinar hosted by Digital Vidya and led by Abhishek Rai. How to approach digital marketing for brands. Complete recording here: http://www.digitalvidya.com/blog/webinar-recording-of-future-of-digital-marketing-brand-communities/
Future of Digital Marketing: Brand Communities (Webinar)Shack Co.
A Webinar hosted by Digital Vidya and led by Abhishek Rai. How to approach digital marketing for brands. Complete recording here: http://www.digitalvidya.com/blog/webinar-recording-of-future-of-digital-marketing-brand-communities/
Whether you are an NGO/NPO or a Digital Marketing agency sending a proposal to your client. Make sure all the above mentioned points are covered within your package to get the maximum output from search and social engines in today's world.
Marketing a Non-profit organization online can drive potential donors to donate on a regular basis. Make sure the purpose of your NGO is strictly maintained and displayed across the website wherever possible.
The "Secret" on - How to "read" peoples minds? -Ivan Rečević
Presentation on Google Analytics and how to use it to "read" people minds. Focused on agencies and publishers on #allwebmk conference in Skopje, Macedonia in Nov 2015
Online Donor Behaviour for #GivingTuesdayCa and BeyondGivingTuesdayCa
Claire Kerr of Frontstream explains how social and mobile giving trends impact the donor relationship and how you can benefit for #GivingTuesdayCa and beyond.
So you’ve got a Facebook page, a Twitter account, a YouTube channel, new e-newsletter strategies, and a blog on your website. Great... but what are these emerging communication channels really doing for your organization? Are they enabling you to increase your email list size, recruit volunteers or acquire new donors? How can you measure the value of your social media activity, and are your efforts helping your organization reach its goals? Kirstin will guide participants through the social media realm, measuring the ever-evolving impact of social media and detailing the best practices of online monitoring.
Attendees Will Walk Away With:
• Simple strategies for connecting online activities to marketing and organizational goals
• Guidelines and a framework for measuring social media ROI
• Tips and tools to help you measure effectively and efficiently
Royal Pavilion & Museums, Brighton & Hove - getting to know your online audiencepeterpavement
Slides for a talk given at the Museums Association conference in November 2015 by Kevin Bacon (Digital Engagement Officer at Royal Pavilion & Museums) and Peter Pavement (Director of Surface Impression)
For King and Country? First World War Interactive at the Jewish Museum, Londonpeterpavement
A project update, for the Open Culture 2014 conference, that details Surface Impression's work with the Jewish Military Museum and Jewish Museum to produce an interactive (both online and in-gallery) that presents the letters of Marcus Segal, a Jewish officer in the First World War, and Florence Oppenheimer.
Charting the museum's adoption of media in the gallery and beyond. Slides for paper given at the Museum Ethnographers Conference in Brighton, April 2013
Online participatory projects and exhibitionspeterpavement
Using creative competitions as a technique for audience outreach for museums and galleries. Case studies from Outside In, My East End and Snapshot Brighton. By Peter Pavement of Surface Impression, www.surfaceimpression.com
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
2. What do we mean by digital?
•
•
•
•
Is it anything to do with
computers?
Is it just online stuff?
Is it the new stuff like social
media?
What about gallery interactives?
3. What do we mean by engagement?
•
•
•
Is it any contact with people?
Or does it only count if they become an audience
member?
Or do they have to “do something”?
7. Value to your mission
Donor
Volunteer
Advocate
Researcher/Learner
Events attendee
Frequent visitor
Occasional visitor
One off visitor
Aware of you
Not aware of you
8. Value to your income
Donor
Volunteer
Advocate
Researcher/Learner
Events attendee
Frequent visitor
Occasional visitor
One off visitor
Aware of you
Not aware of you
9. So, what to do?
•
•
Start by coming up with a few goals
Eg:
•
•
•
•
•
•
•
•
Increase physical visitors
Let more people know about amazing object X or collection Y
Increase attendance at events
Get more volunteers
Reach a particular audience segment
Be the “rainy day” destination for area Z
Run no more than 3 at once, and concentrate resources on
those
Give a goal a (fairly long) deadline and a threshold, if you’re
not seeing results, move on
10. Resourcing activity (time)
•
•
Your time spent on this can reap benefits, but it is also an
“opportunity cost”
A few ideas
•
•
•
•
•
Look to your team/volunteers for “platform” enthusiasts (there’s
often a social media user)
Try to recruit a volunteer specially (esp good to engage young people
or early career people)
Post to networks strategically – eg in “bursts” around events, sector
activities, other goings on in the area. Or do something easy but
attractive like “Photo of the day”
Look at your content production processes – how can material from
one thing (exhibition, event) be used in another platform
Get your audience to do the work – “Visitor picture of the day”
11. Resourcing activity (money)
•
Build digital aspects into any funding bid you make
•
•
•
•
•
•
Document a capital development project in a blog
Specify social media in a marketing section
Include an online exhibition with a gallery development
When recruiting new staff or volunteers, build digital
activity into the job description
Go for specific funding for more expensive projects like
an app or new site – eg HLF commemoration fund
Crowd funding – Kickstarter is most well known, but
there are others like Sponsume
12. Measurement
•
•
•
•
Keep track of stats for advocacy and fundraising
Google Analytics is the industry standard for sites, but
can also track some social media, mobile apps and you
can even upload data into it. Plus it’s free.
Retweets, shares, likes etc are all metrics
Qualitative data is useful too – visitor surveys that ask
how people decided to visit (including how they heard
about you) will tell you a lot
13. Channel round up
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Website, mobile web
Blog, project blog
Apps
Twitter
Facebook
Tumblr
LinkedIn
Foursquare
Instagram, Pinterest, Flickr
Youtube, Vimeo
Google +, Google Places
Wikipedia, specialist Wiki/Community
Trip Advisor, tourism promotional sites
What’s on listings
15. Beyond just marketing
•
•
•
•
•
•
•
Reaching out to “communities of interest”
Get your questions answered – in public!
Online exhibitions
Online collections search
Outreach projects – use a digital platform to capture
activity
Digital artists residencies
Joint curatorial or editorial projects with universities,
other museums, archives, cultural orgs etc
