Alister Toma - The real estate industry in Metro Vancouver, and across the province of B.C., holds steady despite new regulations and market fluctuations. https://www.behance.net/alistertoma_

1. Digital Marketing Plane
For Real Estate
Development

2. ‘ A BRANDIS Nothing But An
Expression Of The Consumer's
LOYALTY And TRUST‘

3. OBJECTIVE
• Product promotion is one of the necessities for
getting your BRAND in front of the public and
attracting new customers.
• Brand Positioning
• Increase visibility
• Build Brand Value
• Improve revenue
• ToCompete in Market
• ToEducate People
• ToSpread Awareness

4. DIGITAL MEDIA PLAN

5. DIGITAL MEDIA PLAN
• Digital Communication : Creative's & Videos
• Website Options : Branding
• Digital Media Plan : Digital & Social
• Digital Strategy : Launch Plan & Sustainer

6. DIGITAL COMMUNICATION :
CREATIVES & VIDEOS

7. WEBSITE OPTIONS :
BRANDING

8. OPTION 1

12. OPTION 2

16. OPTION 3

19. DIGITAL MEDIA PLAN :
DIGITAL & SOCIAL

20. CURRENT BRAND PRESENCE

21. Current Website
Social Presence
SEO Reports

22. BRAND PRESENCE & POSITIONING
Platform Presence
Organic Yes / But Low
Adwords No
Facebook Yes /But Low
Twitter No
Insta No
Pinterest No
G+ Yes/ Low
Youtube No
LinkedIn Yes / But only Account
Just Dial No
Business Listing No
yellowpages No

23. COMPETITORS ANALYSIS

24. COMPITATERS
5 Top Compotators Analysis
Websites
Social Presence
SEO Reports

25. COMPETITOR’S BRAND PRESENCE
Competitors
Name
Facebook Twitter Linkedin Instagram Pinterest G+ YouTube Adwords
Business
Listing
Yes Yes No Yes Yes Yes No Yes Yes
Yes Yes Yes Yes Yes Yes Yes Yes Yes
Yes Yes Yes No No Yes Yes Yes Yes

26. DIGITAL MEDIA PLAN

27. DIGITAL MEDIA PLAN
• Brand Launch – Branding & Viral Marketing (Videos) YouTube
Promotion, WhatsApp Promotion, Social Promotion, Website
& Email Promotion
• Google Display Ads Marketing – Brand Awareness
Showcase Ads on Popular Websites & Generate Leads on Our
Website – Sell Products, Form Filling, Subscribers for Product
Update List, Discounts & Offers
• Search Network Ads & Shopping Ads – Most Searched Targeted
Keywords
Get Ads Lead on Top For Keywords

28. • Social Media Ads Marketing – Metro Cities Popular Social Platform
(Awareness, Engagement & Leads)
Facebook, Twitter, Google+, Instagram, YouTube
• Remarketing - Integration With Google Display Ads, Social Media
Ads & Email Marketing
Showcasing Ads of the Viewed, Visited Products, Information on
the website ToHammering the product Image in Visitors mind
• Affiliate Marketing – Integration With Bloggers, Influencers,
Trending Websites
ToPromote Our Products, Feathers & Information.

29. • Search Engine Optimization – Organic Ranking For Website
ToGet Rank On Search Engine Result Page for targeted keywords &
Increase Website Performance

30. DIGITAL MARKETING PLAN

31. DIGITAL MARKETING PLAN
• Branding & Viral Marketing (Videos)
• Social Media Marketing
• Search Engine Marketing
• Search Engine Optimization
• Email Marketing

32. BRANDING & VIRAL MARKETING
(Videos)
• YouTube Promotion
• Social Promotion
• Website & Email Promotion

33. YOUTUBE PROMOTION

34. SOCIAL PROMOTION

35. EMAIL MARKETING

36. SOCIAL MEDIA MARKETING

37. SOCIAL MEDIA MARKETING
• Facebook
• Twitter
• LinkedIn
• Instagram
• YouTube
• Pinterest
• Google +

38. SOCIAL MEDIA MONITORING
• Identifying conversation variations.
• Segregating conversation variations.
• Analyzing conversation.
• Insight & Improvement report.

39. SOCIAL MEDIA MANAGEMENT
• Strategic presence creation on social media.
• Presence promotion, Engagement & Response
management.
• Analyzing opportunities for social media
outreach.

40. ONLINE REPUTATION MANAGEMENT
• Researching and analyzing Real Time online
reputation.
• Defining a reputation score.
• Improve reputation score.
• Execution of ORM.

41. SOCIAL MEDIA CAMPAIGN
• Increase conversions on your website
• Send people to your website
• Promote your Page
• Reach people near your business
• Get video views
• Get people to claim your offer
• Collect leads for your business
• Deliverables (ROI) via campaign execution.

42. FACEBOOK
• Content development
• Integration page with other social media channels
• Post updates with links to the desired landing page
• Joining groups and pages
• Adding members
• Starting discussions
• Sharing links
• Creating Facebook “like” button and badge, to place it in the website and blogs
• Run contests, promotional campaigns, polls
• Video sharing via YouTube tabs ( for viral campaigns)
• Photo sharing via page flicker apps/ similar apps
• Document sharing ( pdf, ppt, whitepapers, brochures, notes..)
• Customized contact form/ registration form
• Promote blogs/feed
• Adding custom tabs
• Tagging use of various external interactive Apps

43. FACEBOOK SAMPLE ADs

45. LINKEDIN
• Integrating profile with other media channels
• Adding connections
• Joining Groups
• Targeting and networking with the influencers
• Starting Discussions in groups
• Active participations in relevant Q&A’s
• Publish Press release
• Creating polls
• Launching and promoting events
• Submitting feeds
• Sharing presentation
• Integrating blogs to the profile
• Performing Like & Share activity

46. LINKEDIN SAMPLE ADs

47. TWITTER
• Creating twitter handle
• Posting tweets with site link (content from the site)
• Following key influencers
• Using hashtags for keywords
• Retweeting influential tweets
• Tweeting based on trends
• Post natural updates frequently
• Mentioning Influential content/handles/personalities
• Creating a twitter badge and placing it on the site and blogs
• Increasing followers base constantly
• Networking and engaging with the followers

48. TWITTER SAMPLE ADs

50. PINTEREST
• Creating boards
• Content Development
• Buzz creation
• Integration profile with other social media
• channels/blogs
• Add pins
• Influence repines
• Photo sharing with links
• Sync info graphics
• Follow influencers
• Follow relevant boards
• Install Pint It button
• Me + Contributors
• sharing pins on other networks
• Crowd source
• Pinterest Contests

51. PINTEREST SAMPLE ADs

52. SOCIAL BOOKMARKING AND DOCUMENT SHARING
• Social Bookmarking
– Bookmarking Links from the site
– Adding keywords
– Using top SBM sites for quality backlinks: mixx, jumptages,
Digg, Reddit, StumbleUpon, delicious.
• Document sharing
– Sharing presentation through slide share, scribd and
docstoc & prezi.
– Publishing white papers and Article in scribd and docstoc

53. SOCIAL MEDIA MARKETING

54. 6 Month Social Media marketing timeline – 1st & 2nd Month
Brand presence
Promote
profiles
Implement
brand image
Announce
presence
Traffic Sources
Referring
sites
Search
engines
Project Traffic
20 %
increase
Twitter/Facebook/
LinkedIn followers
2000 - 3000
followers
Presence
100%

55. 6 Month Social Media marketing timeline – 3rd & 4th Month
Brand/customer
Engagement
Increase
followers base
Monitor
brand,
industry, niche
Reply to
customers and
prospects
Traffic source
Referring sites
Search
engines
Projected traffic
50 – 60 %
increase
Twitter/Facebook
/ LinkedIn followers
3000- 6000
followers
Presence
100%

56. 6 Month Social Media marketing timeline – 4th &6th Month
ROI focus
Special offers for
fans, members,
followers…
Converts fans,
members,
followers to email
subscribers
Revenue based
campaigns
Lead generation
TrafficSources
Referring sites
Search engine
Projected Traffic
70-85 % increase
Presence
100%

57. SEARCH ENGINE MARKETING

58. SEARCH ENGINE MARKETING
• Google Paid Ads
Search Network
Display Network
VIDEO Advertising
• Bing Paid Ads

59. GOOGLE PAID ADs
• Showcasing the ads of Projects in best manner
to create excitement among the people to Buy
the Property.
• Advertisements will be displayed on the sites
where users are already looking for a
Properties that we sell.
• When people click on the advertisement,
they’ll be directed to the website for more
information about the property.

60. BENIFITS OF GOOGLE ADVERTISEMENT
1. Maximum Relevance
2. Cost Effective
3. Measurable
4. Remarketing
5. Highly Targeted

61. SEARCH NETWORK (SAMPLE)

62. DISPLAY NETWORK (SAMPLE)

63. VIDEO ADs (SAMPLE)

64. BING PAID ADs (SAMPLE)

65. BING PAID ADs (SAMPLE)

66. THANK YOU...!