This document provides an overview of digital marketing strategies for small and medium-sized businesses. It discusses the importance of having an online presence, including a website and social media profiles. It emphasizes that consumers now research businesses online before making purchases. The document then covers specific strategies such as search engine optimization, social media engagement, online listings and reviews to help businesses get found online. It stresses measuring the effectiveness of digital marketing campaigns and being accessible on both desktop and mobile devices.

1. GETTING FOUND ONLINE 2013
A New Digital Roadmap

3. CONGRATULATIONS!
You have won a
Free Listing
Clean-up

5. Marketing First Steps
The core = Website
Importance of Local
How to be found in Search
How to be ready for the shift to Mobile
Using Social Media to Engage
Local Digital Consultation- Schedule an
appointment
• Announce Winners!
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6. • What are your marketing
objectives?
• Who is your target
audience?
• How are you going to
measure success?
• How are you going to track
results?

8. Mass Media
Hyper Local Media

10. Consumers shop & learn in
a whole new way compared
to just a few years ago
SMB’s need to adopt…
or risk extinction.

11. Increasingly, consumers are turning to the internet before
they commit to a purchase. Searching online can be used to:
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find businesses that offer what they're looking for
research different products and services
find online reviews
find out more about the history and values of a particular business
If your business doesn't have a website, users searching in your business
area won't find you - but they could find your competitors.

12. Most important product a business can have
It IS YOUR store front
It IS YOUR 1st impression to potential buyers
It establishes credibility
You are losing business to your competitors
if you don’t have a good one
• Start with the basics
• Make it useful not noisy
• MUST be user friendly
• Portray your personality as a business
• Surpass their expectations
83%
of people research
online before
buying offline

13. Who would you pick?
Attorney A
Attorney B

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60% were missing either a toll-free or
local telephone number on the
homepage
Almost 75% were missing an email
contact link on the homepage
67% were missing any type of form
to allow consumers to request
information or provide feedback
Only 20% of SMBs link to their
Facebook page and even fewer link
to Twitter or LinkedIn
SMB DigitalScape -by BIA/Kelsey and vSplash

22. • Insure listing accuracy
• Increase distribution
• Grow your digital
footprint
• Improve business
visibility
• Optimize local SEO
ranking.

25. Search Engine Marketing allow
businesses to either buy
premium placement on Search
Engine Results Pages
Or
Optimize their website to
improve placement on Search
Engine Results pages.

29. 89%
of users will not
leave the first page
of search results to
find a local
business.

31. A business has
less than
15 seconds
to make an
impression

33. • 90% of mobile
searchers took action
within 24 hours
• 61% called a local
business after
searching
• 59% visited in person

35. “Social Media is the biggest shift
since the industrial revolution”

36. Social Media refers to web
sites and other online
means of communication
that are used by large
groups of people to share
information and to develop
social and professional
contacts.

38. Create
Manage
DIY

39. 70%
of people trust
online reviews

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We scour the web for all mentions
of your brand and keep you
updated:
 Social Networks
(Facebook, Google+, Twitter,
and more)
 Blogs
 Search Engines
(Google, Yahoo, and Bing)
 Review Sites
(Yelp, TripAdvisor, and more)
Mentions compiled into one
convenient report

43. • Answer the “Four Questions” to identify your
objectives, audience and tracking methods
• Claim and Optimize your Google + Page
• Search for your service/product in Google and see IF
and HOW you and your competitors show up
• Check your website on your mobile phone to see
what consumers are experiencing
• “Yelp yourself” and Google your business to see
what people are saying about you

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Review your current marketing media mix
Identify your target audience
Identify your marketing objectives
Review your existing digital marketing campaigns
Review your existing website
Perform Google Keyword analytics to discover top
search trends in your industry
• Perform competitive search analysis

45. CONGRATULATIONS!
You have won Free
Mobile Website
Design

46. CONGRATULATIONS!
You have won
$100 Gift Card to
Hubert’s!