Cost-based pricing and absorption cost pricing are two common strategies. Cost-based pricing involves adding up all variable costs and overhead to determine the minimum price, while absorption cost pricing accounts for both fixed and variable costs. For cost-based pricing, the formula is price equals cost plus a markup percentage of cost. Absorption cost pricing derives long-term prices to pay for all expenses by including a proportion of fixed costs and overhead in the price, along with variable costs and a markup. Understanding costs is crucial for setting appropriate prices under different strategies.