This document provides an overview of key concepts in research design, theoretical frameworks, and measurement scales. It discusses that a research design specifies the procedures to obtain needed information to solve a business problem. A theoretical framework establishes the relationships between relevant variables. Measurement scales include nominal, ordinal, interval, and ratio scales. Common scaling techniques in research are also outlined, such as Likert scales, semantic differential scales, and rating scales. Guidelines are provided for students to design their own research methodology chapter, including developing a theoretical framework, designing questionnaires, and stating their data collection method.