This presentation will equip you with the ultimate one-two punch for online success: building backlinks to boost your SEO and mastering the art of responding to negative reviews. Part 1: Backlinking Magic: Attract Links & Skyrocket Your Search Ranking What are Backlinks and Why They Matter: We'll break down the concept of backlinks and explain how they act as votes of confidence for your website in the eyes of search engines. Crafting High-Quality Content that Earns Backlinks Naturally: Discover the secrets to creating valuable content that people want to share and link to. Link-Building Strategies You Can Implement Today: Explore effective white-hat techniques for acquiring backlinks, from guest blogging and broken link building to social media promotion and influencer outreach. Case Studies: See Backlinking Strategies in Action: Witness real-world examples of how businesses have leveraged backlinks to achieve SEO dominance. Part 2: The Art of Review Response: Turn Negativity into Positive Brand Perception Why Negative Reviews Matter (And How They Can Actually Help): We'll explore the power of negative reviews and how addressing them professionally can strengthen your brand image. The Formula for a Stellar Review Response: Learn a step-by-step approach to crafting effective responses that acknowledge customer concerns, demonstrate empathy, and showcase your commitment to improvement. Examples of Winning & Losing Responses: We'll analyze real-life review responses, dissecting what makes some effective and others detrimental. Taking the Conversation Offline: Discover when it's best to move the conversation beyond the public forum and how to do so professionally. End your presentation with a call to action, encouraging viewers to share your content or contact you for further SEO or reputation management assistance. By providing valuable information and actionable tips, you'll increase the chances of your presentation being shared and discussed online, boosting its virality.

1. BACKLINKING
Boosting credibility and search ranking.
Backlinking refers to links on other websites
that point back to your own website
GET STARTED LEARN MORE
INBOUND
LINKS
ANCHOR
TEXT
Prof Manish Kumar

2. BACKLINKING
WHAT IS
?
?
A backlink is a link that one website gets from another. In addition to driving
brand awareness and referral traffic, backlinks can benefit your SEO
performance. Many sites accrue backlinks naturally, but marketers often work to
generate and maintain them.
In simpler terms, backlinks act like
endorsements from other sites,
signifying to search engines that your
content is valuable and trustworthy.
The number and quality of
backlinks you have significantly
impact your website's ranking in
search results.
ENDORSEMENT SEO
Prof Manish Kumar

3. EXAMPLE
Semrush has this backlink
from Adobe:
In this backlink example, Adobe is the
referring site that has placed an external link
(an outgoing or outbound link to another
domain).
Semrush is the target site that has received
the backlink (an incoming or inbound link
from another domain).
Links to pages on the same domain are
called internal links
Prof Manish Kumar

4. TYPES OF LINKS
Internal Link
OWN WEBSITE
External Link
EXTERNAL WEBSITE
SCAN TO CHECK THE BACKLINK
OF
ANY
WEBSITE
Prof Manish Kumar

5. WHY BACKLINKS ARE
IMPORTANT FOR SEO
Backlinks are essential for SEO
because Google views some backlinks
as recommendations. Generally, the
more backlinks a page or site has, the
more trustworthy it’s perceived.
Especially if those backlinks come
from authoritative sources.
The top-ranking pages have
thousands of backlinks
Many of these backlinks come from
high-quality referring domains. Like
microsoft.com.
This is reflected in the AS (Authority
Score) column.
Prof Manish Kumar

6. ARE ALL BACKLINKS VALUABLE
FOR SEO ?
Not all backlinks are valuable for SEO. For starters, nofollow links tell
search engines not to pass link equity (which equates to SEO power) to the
target site. Nofollow links include one of these nofollow attributes in their
code
REL=“NOFOLLOW”
This lets Google know that
the linking site does not
endorse the target site
REL=“SPONSORED”
This shows that the target
site paid for the link to be
placed
REL=“UGC”
This indicates that the link appears
within user generated content
Links that do not include a nofollow attribute are called follow or do follow links.
Prof Manish Kumar

7. WHAT ARE THE BEST BACKLINKS
IN SEO?
The most valuable backlinks in SEO:
Are follow links
Are naturally placed within relevant content
Point to high-quality, functional pages
Come from established and reputable websites
Use relevant and natural anchor text (or other anchor
content)
Generally, the more high-quality backlinks you can build, the better
Prof Manish Kumar

8. HOW TO ANALYZE BACKLINKS
WITH SEMRUSH
Semrush’s Backlink Analytics tool can give you additional insights on your site’s backlinks. It can also tell you
about your competitors’ backlinks. The primary metrics Backlink Analytics tracks are
AUTHORITY SCORE
A measure of overall
domain quality
REFERRING DOMAINS
The total number of
referring domains pointing
to your site
ORGANIC TRAFFIC
An estimate of traffic
driven to a root
domain from Google
Search
OUTBOUND DOMAINS
The total number of
domains the analyzed
domain or URL points to
Prof Manish Kumar

9. BUILD BACKLINKS TO YOUR
WEBSITE
CREATE LINKABLE
ASSETS
This link-building
strategy consists of:
Creating high-
quality pages that
will naturally
attract backlinks
1.
Promoting them to
the relevant
publications
2.
GET FEATURED ON RESOURCE
PAGES
Resource pages are curated lists
of links (i.e., resources).
Like:
Resources for learning SEO
Information for dog trainers
Sites for career planning
FIND BROKEN LINES
Broken link building is the
process of finding broken links
on pages within your niche and
reaching out to webmasters with
resources of your own to replace
them with.
Prof Manish Kumar

10. IMPROVE ON
POPULAR CONTENT
The Skyscraper Technique means
building backlinks by following this
proven process:
Finding successful content that has
earned lots of links
1.
Creating better content
2.
Promoting that content to those
who linked to the original piece
3.
In other words: Create good content and
show it to people who will care about it.
While writing (or updating) a page using
the Skyscraper Technique, your goal
should be to make your page:
More comprehensive
More up-to-date
Better designed
Better organized
Prof Manish Kumar

11. HELP A REPORTER
OUT (HARO)
HARO is a website that provides some
great opportunities to earn links from
the press.HARO, or Help a Reporter Out,
connects journalists with sources. If a
journalist chooses to use your content
as a source, they may also give you a
backlink.
Prof Manish Kumar

12. SOME OTHER
TECHNIQUE
CHECK COMPETITORS’ LINKS
One of the quickest ways to find
backlink opportunities is to
conduct a link gap analysis—
finding sites that link to your
competitors but not to you (yet).
If a website has linked out to
more than one of your
competitors, they will likely link
out to yours, too
PROVIDE TESTIMONIALS
Customers often rely on
testimonials and reviews to make
purchasing decisions.
Here’s how it works:
Write a blog post that
highlights products or
services you love
1.
Then, notify the owners of the
sites you mention
2.
They may link to your content or
share it on social media.
LOOK FOR RELEVANT LISTICLES
Listicles are articles presented as
lists. They can vary depending on
your industry and can cover
topics like:
Best [business type] in [city]
Top 20 [products]
Top 10 [topic] blogs
Prof Manish Kumar

13. THANKYOU FOR
ATTENDING THE
SESSION
Prof Manish Kumar