The Power of Voice Search Optimization: Unlocking New Digital Opportunities….. Introduction Voice search is increasingly changing the way people engage with technology in today’s rapid digital environment. As a result, businesses and marketers must modify their tactics to accommodate voice searches. In this article, we will look at the notion of voice search optimization, its benefits, and concrete strategies to help you improve your website’s presence in voice search results. Recognizing Voice Search Voice search is a technology that allows users to do searches by speaking their queries into a search engine rather than typing them in. Natural language processing (NLP) algorithms and artificial intelligence power it, allowing devices such as smart phones, smart speakers, and virtual assistants to interpret and reply to user orders or inquiries. The Ascension of Voice Search Voice search has grown in popularity in recent years. Many people love it because of its convenience and efficiency. According to recent figures, more than half of all searches will be voice-based by 2023. This increase is mostly due to the growing popularity of virtual assistants such as Amazon’s Alexi, Apple’s Siri, Google Assistant, and Microsoft’s Cortana. Advantages of Voice Search Optimization Voice search offers a hands-free and frictionless experience, allowing consumers to connect with gadgets more intuitively. Optimizing your website for voice search guarantees that it provides relevant and succinct information, increasing user happiness and engagement. Increased Visibility and Traffic: The results of voice searches frequently provide a single, authoritative answer or a short list of possibilities. By optimizing your content for voice search, you boost your chances of being featured in these featured snippets, resulting in greater visitors to your website.

2. Minutes of the Class
SEO OFF PAGE
Date :- 15/07/2023
Taken By :- Respected Urja Ma'am
Mentor:- Respected JAI Sir
Submitted By :- Team C

3. 1. Quality backlinks
A quality backlink is a link that comes from a high domain authority
website that is well-trusted by search engines and searchers alike. In
other words, not only do the robots trust the website, but actual people
also trust the website.
2. Domain Authority
It is a search engine ranking score that gives a measure of how
successful a site is when it comes to search engine results. It was
created by software development company Moz, and gives an
overview of likely search engine performance.
* To rank website domain authority consider that:
Scores between 40 and 50 are considered average. Domain Authority above
60 rate the Domain Authority as excellent.

4. 3. PA for Page Authority.
Page Authority is calculated similarly to Domain Authority but at the
individual page level. Page Authority is based on data.
Page Authority (PA) is a score developed by MOZ that predicts how
well a specific page will rank on search engine result pages (SERP).
Page Authority scores range from 50 to 100, with higher scores
corresponding to a greater ability to rank.
A good SEO scoring range falls between 60 and 100. This indicates that
your site meets the highest quality standards for technical SEO, content,
UX, and mobile usability.
No Quality Backlinks-
when your DA is 10, PA-12, and spam score is 25% it indicates no quality
or low-quality backlinks. 1 Quality Backlinks = 100 quantity backlinks

5. Good external link helps to improve the authority of your website.
Linking to outside websites will not hurt your page rank.
4. Internal Linking
: Internal links are hyperlinks that direct the readers to a target page on your website.
An internal link is a link from one page to another page on the same domain.
Examples are website navigation.
The advantages of good internal links are :
*Internal link improves usability through anchor text.
*Internal linking improves page rank.
*Internal linking boots page views.
2. External Linking
: External links are that which want customers clicking on links that direct them
away from your website. External links sometimes called outbound links are an
important part of search engine optimization.
Examples of external links are example.com, someplace.com, etc.
The advantages of good external linking are :
External links help the readers.

6. What is a web crawler?
A web crawler, crawler, or web spider, is a computer program that's used
to search and automatically index website content and other information
over the internet. These programs, or bots, are most commonly used to
create entries for a search engine index.
Web crawlers systematically browse webpages to learn what each page on the
website is about, so this information can be indexed, updated, and retrieved
when a user makes a search query.
*- When a website links to another website, there are two ways the website
can be linked. The first way is a dofollow link, and the second way is a
nofollow link.
What is a Dofollow Backlink?
A do-follow link is a link that helps in terms of SEO bypassing the authority
of the origin site to the destination site. This passing of authority is called,
“link juice.” Acquiring do-follow backlinks will help improve a website’s
domain authority, or domain rating, which in turn, helps to improve
keyword ranking.

7. What Are Nofollow Links?
Nofollow links are links with a rel=”nofollow” HTML tag applied to
them. The nofollow tag tells search engines to ignore that link.
Because nofollow links do not pass PageRank they likely don’t
impact search engine rankings.
* These links do not influence the search engine rankings of the
destination URL because Google does not transfer PageRank or anchor
text across them. In fact, Google doesn't even crawl nofollowed links.
Note-> 70% Dofollow link and 30% Nofollow link