In today's data-driven marketing landscape, understanding key metrics is crucial for success. This comprehensive presentation empowers you with a deep dive into 15 essential digital marketing metrics. You'll learn: Website Traffic Analysis: Track visitors, understand their journey, and identify opportunities for improvement. (Metrics covered: Total Visits, Unique Visitors, Traffic Sources) Engagement & User Behavior: Gauge how visitors interact with your website and content. (Metrics covered: Bounce Rate, Time on Site, Pageviews per Session) Conversions & Lead Generation: Measure the effectiveness of your efforts in driving desired actions. (Metrics covered: Conversion Rate, Cost per Lead (CPL), Customer Acquisition Cost (CAC)) Brand Awareness & Social Media: Track your brand's reach and engagement across social media platforms. (Metrics covered: Impressions, Click-Through Rate (CTR), Social Media Engagement) Return on Investment (ROI): Evaluate the financial success of your marketing campaigns. (Metrics covered: Customer Lifetime Value (CLV), Return on Ad Spend (ROAS)) Learn valuable tips and tricks to interpret your data effectively and translate insights into actionable strategies. By the end of this presentation, you'll be equipped to: Set clear and measurable marketing goals. Track and analyze key metrics with confidence. Optimize your campaigns for better performance. Make data-driven decisions to achieve your marketing objectives.

1. Digital Marketing
METRICS
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Digital marketing metrics are a quantifiable element
of marketing used to track and record progress.
Mr. Manish Kumar

2. Digital Marketing
METRICS
Digital marketing metrics are a quantifiable element of marketing used to track and
record progress. Essentially, metrics are the numbers you use to set and evaluate
your KPIs. This provides a framework to help you decide if a particular marketing
strategy is working or not.
Digital marketing metrics are
the raw data points collected
from your analytics solution
KPIs, on the other hand, are a
subset of these metrics that
align directly with your
business goals.
There are many different digital
marketing metrics to choose from.
They vary between platforms and
channels, so you need to isolate the
metrics that are most relevant to
your business.

3. METRICS
Return on Investment
15 key digital marketing
ROI
It shows what revenue you received in exchange for your
investment in marketing.ROI attributes profit and revenue growth
to your marketing tactics, so you can see which efforts lead to the
most financial results for your business.

4. METRICS
It simply tells you the total number of times someone
visited your website within a specific timeframe,
typically a month.
Let's say your website received 10,000 total visits in
March 2024. This means something other than 10,000
unique people visited; there were 10,000 sessions on
your site.
While total visits are essential, analyzing them
alongside other metrics like bounce rate (percentage
of visitors leaving after one page) and time on site is
valuable. This gives you a clearer picture of user
engagement.
Small Business (1-
10 employees)
1,001 - 15,000
visits per month
Medium Business
(11-100 employees)
15,001 - 50,000
visits per month
Large Business
(100+ employees)
Over 50,000 visits
per month
Total Visit
148.1M
Bounce Rate
49.89%
Pages per visit
5.72

5. METRICS
Traffic by channels, or traffic sources, dives
deeper into where those website visits come from.
It tells you which marketing avenues are bringing
people to your site.
REFERRAL
Visitors who come to your site
after finding you through a
search engine like Google. This
is often driven by good SEO
(Search Engine Optimization)
practices.
Visitors who click on your
ads displayed on search
engine result pages. You
pay a fee for each click
through platforms like
Google Ads.
Visitors who arrive from
social media platforms like
Facebook, Instagram, or
Twitter.
Common traffic channel
DIRECT
E-MAIL

6. METRICS
Conversions
Measures how many visitors turn into paying
customers or subscribers.
Conversion rate (CR) is the percentage of
visitors completing a desired action. This is the
formula for calculating your CR:
You can either set your
CR goals before or after
starting a campaign. Use
your target CR as a
benchmark to determine
whether your digital
marketing campaign was
engaging enough for
your target audience.

7. Average bounce rate
METRICS
The bounce rate tells you the number of users
who visit your site and then leave (or bounce)
without clicking a link, filling out a form, or
making a purchase. It can also tell you how
long visitors tend to spend on your website.
A shorter bounce rate indicates that users
find your content valuable, which suggests
the possibility of more conversions

8. METRICS
Click-through rate
(CTR)
Click-through rate measures the number of
clicks a paid ad receives per impression. A
higher CTR means that more people are
clicking on your ads. You can calculate CTR
with this formula:
CTR is helpful because it indicates how
relevant your ad is. If people find your ad
compelling, they’re likelier to click it and
engage with you.
Impressions are the number of
times your content, such as social
media posts or ad views, is seen by
users.

9. METRICS METRICS
Cost per lead (CPL)
it tells how much your business spends on
capturing a lead, which tells you how
profitable your marketing efforts are. This
way, you can decide where to allocate funds
for specific campaigns.
Page views
Page views measure how many pages a user
visits in a single session. It’s best to use it in
conjunction with how much time someone
spends on your website
Exit rate
Exit rate measures how many users leave
your site from a specific page. . A page with a
high exit rate indicates a flaw with your
strategy, like poor user experience or
irrelevant content.

10. METRICS
METRICS
It calculates the cost you invest in
each person who becomes a paying
customer.
Customer lifetime value is the dollar
amount you can expect a customer
to spend with your company during
their time with you.
Calculates profit or loss in
advertising. It measures, in dollar
signs, how effectively your
campaigns perform.
Cost per acquisition
(CPA)
Customer lifetime value
(CLV)
Return on advertising
spend (ROAS)

11. METRICS
COST PER
CLICK (CPC)
How much you paid when someone clicks
on your ad. This digital marketing metric is
used to determine how cost-effective your
advertising campaigns really are.
The higher the CPC, the less likely you are
to see ROI from a paid ad campaign

12. METRICS
CUSTOMER RETENTION
RATE (CRR)
Also called reverse customer churn, the retention rate tracks customers who
return to your company to spend money. It’s more expensive to acquire new
customers than retain existing customers, so optimizing your CRR can
significantly cut marketing costs. You can measure CRR with this formula:The
ideal CRR is 100%, which isn’t realistic. Even so, try to keep your CRR as high as
possible