This document discusses search engine optimization (SEO) and how it works. SEO is the process of improving website performance, traffic, conversions, and revenue through tools, strategies, and experiments. There are three main types of SEO: on-page optimization, off-page optimization, and technical optimization. Off-page SEO refers to actions taken outside the website, like link building, to impact search engine rankings. Building high-quality backlinks from authoritative websites is important for increasing search engine rankings and website authority. Various platforms can be used for link building activities, like social bookmarking, article submission, and guest posting.

1. HOW SEARCH ENGINE WORKS?

2. WHAT IS SEO?
SEO stands for Search Engine Optimization.
SEO is the process :-
of using tools, advanced strategies, and
experiments to improve the performance of your website,
further drive more traffic, increase conversions , and grow
revenue.

3. TYPES OF SEO?
 On Page SEO
 Off Page SEO
 Technical SEO

4. WEBSITE OPTIMIZATION CHECKLIST
(ON PAGE SEO FACTORS)
 Meta title & Meta Description
 User – Mobile – Google Friendly
 Content Optimization
 Keyword Optimization
 Image Optimization
 Redability And UX
 Loading Speed
 User Friendly URLs
 Page Speed & Bounce rate

5. OFF PAGE SEO
Off page SEO refers to anything done outside of your
website with the potential to affect search engine
rankings.
 To Actions Taken Outside of your own Website to
impact your rankings within Search Engine Result
Page (SERP)
 It covers all SEO tactics that take place outside of your
own website

6. WHY IS OFF PAGE SEO IMPORTANT FOR
MARKETING?
 It increase your SERP
 Page Rank
 Website traffic through various platforms
 Outreach
 Social Media

7. WITHOUT OFF PAGE SEO YOUR
WEBSITE CAN NOT RANK
 Website Authority
 Link Juice ( Brand Reputation)
 Word of Mouth
 Reviews And Reference

8. OFF PAGE SEO FACTORS
 Backbone of any Off Page SEO strategy
 Objective : Build awareness and solve the issue
 Authority websites helps to improve your rankings
 Focus should be on quality over quantity
Link Building

9. Backlinks are links on one website that point to another website.
They're also known as inbound or incoming links. Search
engines like Google view backlinks as votes of confidence.
Essentially, you vouch for another site when you link to it.
That's why pages with lots of backlinks often rank higher on
Google.
Backlinks are basically votes from other websites. Each of these
votes tells search engines: “This content is valuable, credible and
useful”.
So the more of these “votes” you have, the higher your site will
rank in Google and other search engines
Backlink

10. Do-Follow- A dofollow link is a link that helps in terms of
SEO by passing the authority of the origin site to the
destination site.
No-follow- A nofollow link, is a link which does not pass
authority on to the website it is linking to.
Types of Backlink

11.  Social Book Marking
 Document Sharing – 1) PDF Submission
2) PPT Submission
 Image Sharing
 Video sharing
 Article Submission
 Press release Submission
 Business Listing
 Classified Ads Submission
 Guest Posting
 Forum Posting
 Blog Commenting
Link Building Activity
Platforms

12. CHROME EXTENSIONS FOR SEO
 Similar Web
 URIRANK - Alexa Ranking
 Moz Tool Bar
 Aherf
 SEMRUSH
 SEO Quake