The document provides an overview of domain authority and page authority, developed by Moz, to predict search engine rankings based on various factors such as backlinks, on-page optimization, and content relevance. It also outlines SEO techniques, distinguishing between on-page, off-page, and technical SEO strategies, while highlighting effective off-page methods to boost website visibility and rank, such as creating shareable content and influencer outreach. Additionally, it discusses the significance of backlinks and offers practical advice on leveraging social media, forums, and other platforms for enhancing SEO performance.

1. What is Domain authority ?
Domain authority is a scale from 0 – 100 developed by MOZ to predict how the domain will get
rank on the search engine result page.
What are the Domain Authority Factors?
Onpage optimization
Number of backlinks
Domain quality /
Internal linking
Relevance
Website Responsive
What is Page authority?
Page authority is a scale from 0 – 100 developed by MOZ to predict how the Single webpage or
URL will get rank on the search engine result page.
What are the Page Authority Factors?
Page loading speed
Mobile Optimization
Content optimization
Internal linking
Relevance
backlinks for a single webpage
Social Share
LSI (Latent Semantic Indexing) Keywords are conceptually related terms that search engines
use to deeply understand the content on a webpage
What is Toxic Score ?
Toxic Score is how the Backlink Audit Tool determines which of your links are the most
dangerous for your website
https://websiteseochecker.com/spam-score-checker/
What is a spam score in SEO? Essentially, Spam Score does what it says on the tin; it's a
system developed by SEO data and software company Moz which attempts to figure out how
'spammy' websites are and, subsequently, how trustworthy a website is (or is not)
https://websiteseochecker.com/spam-score-checker/

2. What is Plagiarism?
Turning in someone else's work as your own. Copying large pieces of text from a source without
citing that source. ... Copying from a source but changing a few words and phrases to disguise
plagiarism. https://www.duplichecker.com/
check the density of words you have used in your article for boosting up your ranking score
https://wordcounter.net/
What is a backlink?
A backlink is a link created when one website links to another. Backlinks are also called
"inbound links" or "incoming links." Backlinks are important to SEO.

3. Why are backlinks important?
Backlinks are especially valuable for SEO because they represent a "vote of confidence" from
one site to another.
In essence, backlinks to your website are a signal to search engines that others vouch for your
content. If many sites link to the same webpage or website, search engines can infer that
content is worth linking to, and therefore also worth surfacing om">Growafter 2022</a>n a
SERP. So, earning these backlinks can have a positive effect on a site's ranking position or
search visibility.
Types of Back Link :
what is do-follow link?
what is no follow link
To clear this up, let’s have a look at how a link looks like in the code:

4. <a rel="nofollow" href="yourlink.com">enter your text here</a>
<a rel="nofollow" href="https://www.ciim.in/">Notest</a>
Dofollow -
<a href="yourlink.com">enter your text here</a>
<a href="ciim.in">Bobby Singh test</a>
Traffic -
Value - transfer
Backlink
Nofollow -
<a rel="nofollow" href="yourlink.com">enter your text here</a>
<a rel="nofollow" href="https://www.ciim.in/">Hi text here</a>

5. Traffic
No value
No help in ranking
What Is SEO – Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, it means the
process of improving your site to increase its visibility when people search
for products or services related to your business in Google, Bing, and other
search engines. The better visibility your pages have in search results, the
more likely you are to garner attention and attract prospective and existing
customers to your business.
On-Page SEO vs. Off-Page SEO vs. Technical SEO
Most SEO tactics fall into three categories: on-page SEO, off-page SEO, and
technical SEO.
All three are crucial to your SEO success. But they’re vastly different.
On-page SEO covers tactics you can control on your website to help search engines
rank and understand your content better. Like your site’s content, title tags, keyword
usage, URLs, internal links, etc.
Off-page SEO refers to actions taken off your website. Like backlinks and mentions
on other sites.
Technical SEO refers to activities that directly impact how search engines index and
crawl your site. Like site speed optimization, structured data, and more.

6. Top 20 Off-Page SEO Techniques To Increase
Ranking with Examples
Below are the tested and proven off-page SEO techniques that can be
implemented for all the niches to increase the website ranking and domain
authority.
S No Off-Page SEO Techniques Process Link Value
1 Creating Shareable Content Difficult Great
2 Influencer Outreach Moderate Great
3 Contribute as Guest Author Moderate Great

7. 4 Broken Link Building Moderate Great
5 Local Citation Easy Great
6 Convert Brand Mention Easy Great
7 Strong Internal Linking Easy Good
8 Social Media Engagement Easy Good
9 Social Bookmarking Sites Easy Average
10 Forum Submission Easy Average
11 Blog Directory Submission Easy Average
12 Article Submission Easy Average
13 Question and Answer Easy Average
14 Video Submission Easy Average
15 Image Submission Easy Average
16 Infographics Submission Easy Average
17 Document Sharing Easy Average
18 Press Release Moderate Good
19 Web2.0 Submission Moderate Good
20 Use Google My Business Easy Great
1. Creating Shareable Content

8. Amazing content is always the KING in search engine optimization. Creating
amazing and shareable content is a smart way to generate more and more
natural backlinks to our website or blog. Research often and keep your content
always fresh and updated.
2. Influencer Outreach
If you have created any kind of share-worthy content, don’t hesitate to reach out
to relevant influencers and ask them to share. Tell them to check your blog and
ask for linkbacks from their blog. Make sure you get the links from completely
relevant domains.
3. Contribute as Guest Author
There are a number of good and quality blogs that are open for guest posts from
various authors. Write an amazing research piece and reach them with the
content for the guest posts. Don’t focus on the number of links but rather focus
only on quality links. Also, don’t keep posting multiple times on the same guest
blog site. Some of the brands are considering only guest posts as a valuable off
page seo technique.
4. Broken Link Building
Broken link building is another amazing off-page seo technique anyone can do.
You need to keep on monitoring other blogs for broken links. If you find any
broken link from website B, you can send an email to that website owner and ask
them to replace the broken link with your website link. This is a time consuming
process but worth it.
5. Local Citation
Creating the profiles from top-rated local citation websites like Google My
Business, Yelp, G2, Capterra, and Crunchbase and getting the backlinks is the
easiest off-page seo technique. Make sure you keep updating these profiles with
the latest information about your brand. Try adding the services, images, and
videos about your business. This is one of the very common off-page seo
techniques for the ages.

9. 6. Convert Brand Mention
There are a lot of tools that can help you to find the unlinked brand mention.
Brand mention means other bloggers talk about your brand name on their
website but without the reference link to your website. If you find any such brand
mention, that is actually an opportunity for you. You can immediately connect
with that brand mention author, say thanks for mentioning your brand and subtly
ask for the clickable link. This is one of the trending off-page seo techniques
which works for many niches.
Find the list of websites which help you to find the unlinked brand mention.
S No Tools Price
1 Brandwatch (Formerly Falcon.io) Free/ Trial Available
2 Brand24 Free/ Trial Available
3 BrandMentions Free/ Trial Available
4 Talkwalker Free/ Trial Available
5 Keyhole Free/ Trial Available
6 Mention Free/ Trial Available
7 Sendible Free/ Trial Available
8 Hootsuite Free/ Trial Available
9 YouScan Free/ Trial Available
10 Sprout Social Free/ Trial Available
7. Strong Internal Linking

10. Cornerstone content strategy is a must-have off-page seo technique this year to
increase the ranking of the website. Cornerstone content is nothing but adding
the most important articles and news on your website and adding the proper
citation links. This type of content strategy can give you an amazing opportunity
to have optimized internal linking. Remember proper interlinking strategy will help
you to increase the indexing rate of your website. Increasing the crawl rate and
indexing rate will directly help you to increase the ranking of your new blogs and
website pages
8. Social Media Engagement
A major Off-page SEO technique is social media engagement. If you want to
make your business, website or blog popular, engage with people on multiple
social media platforms. Social media presence will help grow your business and
also help you get more back links.
Top Social Networking Sites
S No Social Networking Sites DA PA
1 http://www.linkedin.com 98 99
2 https://www.facebook.com 96 100
3 http://www.twitter.com 96 100
4 https://www.pinterest.com 94 96
5 https://www.instagram.com 93 100
6 https://www.snapchat.com 91 74
7 https://www.reddit.com 91 90
8 https://www.tumblr.com 85 100

11. 9 https://ask.fm 90 71
10 https://mix.com 78 61
9. Social Bookmarking Sites
Social bookmarking sites are one of the best platforms to promote your website.
When you bookmark your webpage or blog post on popular social bookmarking
websites, you gain high traffic to your webpage or blog.
Popular and High DA Bookmarking Websites
S No Social Bookmarking Sites DA PA
1 http://digg.com 93 81
2 http://slashdot.org 91 75
3 https://www.reddit.com 91 90
4 http://diigo.com 89 69
5 https://www.tumblr.com 85 100
6 https://www.plurk.com 88 70
7 https://www.pearltrees.com 87 71
8 https://www.instapaper.com 86 71
9 https://www.folkd.com 62 68
10 https://www.padlet.com 83 72
10. Forum Submission

12. Participate in search forums which are related to your website and business and
make a connection with that community. Reply to threads, answer people’s
questions and give your suggestions and advice. Make use of “Do-Follow”
forums. Forum submission an outdated off-page seo technique, however you can
try to get few links from relevant forums.
List of High DA Forums
S No Forum Submission Sites DA PA
1 https://www.flickr.com/help/forum/en-us/ 92 72
2 https://www.addthis.com/forum 93 61
3 https://bbpress.org/forums/ 62 54
4 https://www.careerbuilder.com 84 69
5 https://www.chronicle.com/forums 82 53
11. Blog Directory Submission
Directory Submission is constantly working to build quality backlinks. Choose an
effective directory and select a proper category. It takes quite some time to
deliver good results, but these results stand out over a longer time period.
Free Directory Submission List
S No Blog Directory Submission Sites DA PA
1 https://industrydirectory.mjbizdaily.com/ 64 40
2 https://directory.entireweb.com/ 53 46
3 http://www.elecdir.com 36 49
4 https://www.sitepromotiondirectory.com/ 35 53

13. 5 http://www.a1webdirectory.org/ 34 54
12. Article Submission
Submit your articles in a high PR article submission directory. You can also give
links to your website. Make sure your content is unique and of high quality.
Low-quality content and content that has more keyword stuffing might get
rejected. Choose the correct category and give a good title to your content.
Free Article Submission sites
S No Article Submission Sites DA PA
1 http://hubpages.com/ 91 70
2 http://ezinearticles.com 87 72
3 https://www.thefreelibrary.com/ 76 65
4 http://www.brighthub.com/ 76 60
5 http://www.magportal.com 43 52
13. Question and Answer
One of the best ways you can get high traffic is from question and answer
websites. Join high PR question and answer sites and search for questions
related to your business, blog or website and give clear answers to these
questions. Give a link to your website which will help in bringing you more
visibility.
Question and Answer Websites
S No Question and Answer Sites DA PA
1 https://www.quora.com/ 93 77

14. 2 https://answers.yahoo.com/ 92 72
3 http://www.ehow.com/ 92 73
4 http://answerbag.com/ 65 51
5 http://www.blurtit.com/ / askfm 63 58
14. Video Submission
If you want to make your videos popular, head to popular video submission sites.
Give a proper title, description, tags and reference links. It is one of the more
popular ways to get quality back links because all video submission websites
have high PR.
Video Sharing Sites
S No Video Submission Sites DA PA
1 https://www.youtube.com/ 99 100
2 https://vimeo.com/ 97 96
3 https://www.dailymotion.com/in 96 67
4 https://vine.co/ 90 71
5 https://www.metacafe.com/ 88 76
15. Image Submission
Share your photos on popular image submission websites. Before submitting
your images please optimize them with the correct URL and title tag. Before
submitting your images, check if they have a proper title, description and tags.
High DA Image Sharing Sites

15. S No Image Submission Sites DA PA
1 https://www.mediafire.com/ 94 79
2 https://in.pinterest.com/ 94 82
3 https://instagram.com/ 93 100
4 https://www.flickr.com/ 92 95
5 https://imgur.com/ 92 82
16. Infographics Submission
Make creative infographics. These days, infographics are getting popular on the
internet. Submit your infographics on infographics submission websites and give
reference links to your webpage or blog. The image sizes differ with different
websites.
Infographics Submission Sites
S No Infographics Submission Sites DA PA
1 http://www.reddit.com/r/Infographics 91 69
2 http://visual.ly/ 78 70
3 http://www.infographicsarchive.com/ 55 52
4 http://submitinfographics.com/ 47 47
5 http://www.nerdgraph.com/ 45 50
17. Document Sharing

16. Create attractive documents relating to your business or blog. The documents
should have unique content and should be in either pdf or ppt formats. Submit
these documents to the document sharing websites.
Document Sharing Sites
S No Document Sharing Websites DA PA
1 https://www.slideshare.net/ 95 85
2 http://issuu.com/ 94 82
3 https://www.scribd.com/ 94 80
4 https://www.box.com/ 93 73
5 http://en.calameo.com/ 92 64
18. Press Release
Press Release Websites
S No Press Release Websites DA PA
1 https://www.prnewswire.com/ 92 74
2 https://www.prlog.org/ 82 67
3 https://www.openpr.com/ 62 56
4 https://express-press-release.net/ 46 48
5 https://www.issuewire.com/ 39 43
19. Web2.0 Submission

17. Above all, Web2.0 is just another technique where we can create subdomains in a
high domain authority websites. For example, medium.com, tumbler, blogger,
wordpress etc.,
Best Tips for web2.0:
1. Keep sharing the great content
2. Update the site regularly
3. Build a backlink for a published article
20. Use Google My Business
Google My Business is another Google product for free. Optimize this platform
for the best local SEO ranking. There is n number of places where you can
smartly optimize the content and links; from that, we can generate a decent
number of social traffic and brand awareness.
Best Tips for Google My Business
1. Have a proper description with 250 characters.
2. Make sure your primary is available in the first paragraph along with your
city name.
3. Regularly update the posts or gallery or products or offers.
4. Keep watching your reviews and reply to them instantly.
5. Upload real photos under proper categories.
Conclusion
I hope you enjoyed reading this blog post about off-page SEO techniques and
trends, which are actually working for all the niches in this year. If you are facing
any problems creating the backlinks for your brand or your client’s websites, feel
free to comment here. I would be happy to assist you
Happy Ranking!