- The SEO report summarizes work done in January to improve the website's on-site SEO issues like fixing duplicate pages and improving page speed. Ten new keyword pages were added. - Backlink profile analysis of competitors found their primary link source is organizing events. No active link building was done this month. - Organic traffic and keywords increased steadily despite no new content or links, due to some natural backlinks from new pages. Next steps include image optimization and launching a link building outreach campaign.

1. SEO REPORT
https://www.yourclientswebsite.com
January 2018

2. Summary
● This month we're approaching the final stage of fixing on-site SEO issues. The biggest
unresolved issue is with hreflang, which was assigned to your web developer.
● Ten new keyword-optimized pages were added to represent your main products/services in
Google search. They are already indexed in Google.
● We've finished reviewing backlink profiles of competitors and identified that their primary
link source is organizing events, that get a lot of links from related sites and news outlets

3. SEO Health

4. SEO Health Overview
This Month
Last Month
● This month we have focussed on removing
duplicate internal pages.
● Some pages contained low quality, thin
content but the bulk were duplicates.
● These pages were not giving users any value
and were actually bringing down the overall
health of the site.
● By removing these, Health score has increased
from 31% to 85%.

5. URLs Crawled
● As you can see in red, there were a number of URLs with issues that have been resolved.

6. SEO Health
● A number of pages were showed poor loading
times:
● In order to improve page speed, we have:
○ Removed unnecessary code.
○ Moved inline scripts/styles into separate
files.
○ Compressed images.
● We shall be monitoring load times and shall
provide an update in next month’s report with
the results of these changes.

7. Backlink Profile

8. Backlink Profile
● Although there has be an increase in referring
domains, we haven't started actively building
backlinks yet.
● But some of the newly published pages got a
few backlinks naturally.
● Once all on-site SEO issues have been
addressed, we will focus more on actively
building links to the site.

9. Backlink Profile
● As stated, we have not yet begun our link
building campaign yet.
● However, as you can see from the graphs,
there was jump in referring domains at the
end of the month.
● These were natural links pointing back to the
pages we updated.

10. Organics

11. Organic Positions
Position distribution history:
● There has been a slight drop off in keywords ranking in the top 3 positions. This is due to no new backlinks
being created this month.
● Next month we will start our outreach campaign to gain more backlinks to remedy this.
● Positions 4 - 10 & 11 - 50 have remained fairly stable.

12. Organic Search
Organic traffic: 115 /month
Organic keywords: 328 /month
● Despite no new blog content being posted live
and no links being built there has been steady
growth in organic traffic and keywords.
● As stated earlier in the report, the site did gain
some backlinks when new pages were put live.
● You can see the site started to gain more
organic keywords when this page was
launched.

13. Organic Keywords
● 4 out of 5 of the top organic keywords are
coming from blog posts written in the last
quarter.
● The same applies to top 5 pages.
● I would advise looking at these organic
keywords and seeing if you would like to
promote these more heavily in the coming
month to increase organic traffic.

14. Ranking Visibility

15. Ranking Visibility

16. Ranking Insights
● There are a good amount of keywords
ranking in the image packs.
● To gain more image pack positions we
will be:
○ Adding descriptive file names to
images
○ Adding alt tags
○ Optimising image size
○ Adding readable URL for images
● There are also a lot of opportunities for
ranking in the featured snippet that will
be actioned for next month.

17. Ranking Progress
● There has been a steady increase in visibility for the first lot of keywords, which I put down to ranking in the SERP
features.
● The second lot of keywords has seen a drop. There is however opportunity to rank in the SERP features for these
keywords which we are currently not taking advantage if.
● There has been a small increase of traffic from keywords.

18. Next Month

19. Next Month
● Next month we will be optimising all images across the site in order to gain more keywords
showing in the image pack (SERP feature).
● We will also be starting the first batch of link building: the first outreach campaign will be
launched industry related blogs.
● Also, we will be leveraging the natural backlinks we gained when launching the new pages
this month, by adding internal links to direct users to the main service pages.
● Audit missed opportunities for ranking in SERP features.