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Romance writers2012
- 1. margery@searchenginecatalyst.com Twitter: @MargeryS Hashtag for today: #GSRWA
- 2. Margery Spears Owner: Search Engine Catalyst LLC Specialist in non-paid (natural) search optimization and social media Twitter: @MargeryS LinkedIn: www.linkedin.com/in/margeryspears Hashtag for today: #GSRWA margery@searchenginecatalyst.com 2
- 3. What We’ll Cover What is SEO? How Search Engines Work Why Some Websites Rank Higher than Yours Where to Get Links Social Media 3-Min Website Review Conclusion Questions margery@searchenginecatalyst.com 3
- 4. Search Engine Optimization (SEO) Studies search engine technology, patents, and applications Keeps up with changes in search engine algorithms Reviews websites for coding structures that block search engine bots Researches searcher behavior and word choice and applies to websites Result: Increased ranking and traffic to your website margery@searchenginecatalyst.com 4
- 5. How Search Engines Work: Indexing margery@searchenginecatalyst.com 5
- 6. How Search Engines Work: Retrieval margery@searchenginecatalyst.com 6
- 7. Ranking Factors Inbound links and the words they contain Quality, useful and unique content Keywords on page Social media buzz Refresh rate Download speed Age of domain … 240 or so other factors margery@searchenginecatalyst.com 7
- 8. Importance of Ranking Listings on page one get the bulk of attention Page 2 and beyond don’t exist margery@searchenginecatalyst.com 8
- 9. Why Some Websites Rank Higher Than Yours margery@searchenginecatalyst.com 9
- 10. Alexa.com for Checking Inbound Links margery@searchenginecatalyst.com 10
- 12. What You Can Do: Reviews Reviews get you both Links and Viewers Where do your readers hang out? Directories, clubs Request reviews ◦ New York Times, New Yorker, Sunday Times, ya da ya da ya da ◦ Amazon.com ◦ Theromancereader.com ◦ BookBrowse.com ◦ Thebestreviews.com ◦ Smartbitchestrashybooks.com ◦ Theromancereviews.com ◦ Romrevtoday.com Buying reviews margery@searchenginecatalyst.com 12
- 13. What You Can Do: Quality Website Call to action Demonstrate your writing skills Hire a pro designer Include a blog Author bio Update regularly Link to: ◦ Where to buy ◦ Social media, YouTube Channel ◦ Reviews margery@searchenginecatalyst.com 13
- 14. What You Can Do: Keyword Use Use words and phrases that both new and returning visitors would use to find books like yours in the copy Use headers and subheadings, bullet lists Surround book trailer videos and images with descriptive text Pay particular attention to the browser bar (title tag) text margery@searchenginecatalyst.com 14
- 16. What You Can Do: Social Media margery@searchenginecatalyst.com 16
- 18. What You Can Do: Facebook margery@searchenginecatalyst.com 18
- 29. What You Can Do: Google Plus margery@searchenginecatalyst.com 29
- 30. What You Can Do: Blog margery@searchenginecatalyst.com 30
- 31. margery@searchenginecatalyst.com 4/2011 31
- 32. It’s not a book!
- 33. Establish a publishing schedule and stick to it Don’t commit until you have 10 in the can Don’t just promote yourself. Write about things that interest your fans Use a friendly, personal tone Enable and respond to comments Optimize the blog with keywords Keep the blog on your own site Guest blog
- 35. What You Can Do: Videos Over 800 million unique users visit YouTube each month 4 billion hours of videos watched each month on YouTube 72 hours of video are uploaded to YouTube every minute Broad demographic: 18-54 years old
- 36. Fill out your descriptions completely Link to your website, social media & blog Keep it short! Categorize Upload to YouTube, Vimeo, Amazon author page, Smashwords Author Profile, Quietube, Goodreads, LinkedIn Film ‘teasers’ before the book is finished Video interviews Personal readings Get it done!
- 38. The main character talks margery@searchenginecatalyst.com 38
- 39. Don’t be boring! Author interview ◦ Q&A Be interesting Book signings Workshops Classes
- 42. 3 Min SEO Review #1 - sabrinayork.com/ Author Bio Press Kit margery@searchenginecatalyst.com 42
- 43. 3 Min SEO Review #1 margery@searchenginecatalyst.com 43
- 61. You can increase your website traffic and book sales by Asking for links from reviewers Making sure your site has readable, relevant text Make book buying easy Blogging Social Media YouTube
Editor's Notes
- Create a page per book, and add your colleagues to your account.
- Get reader feedback for marketing.
- Blogs are hugely beneficial.Adds a variety of keywords to your domain. This will match a wider variety of search queries and bring in a broader base of visitors to your site.New blogs give prospective customers a reason to return. This works for spiders, too. Spiders love fresh content and will come back more often, which means that your content is updated in the search engine indexes sooner.Blogging gives your company a familiar face and name. Make sure that your articles have an author byline and bio. People relate to that.Gives you the ability to react to breaking news about your industry quickly.And, they can get you lots of links.
- – don’t be afraid of questions and responses. The whole idea is to spark a conversation. You can moderate the questions, of course, and delete the spam.Optimizejust like you would with any other page with keyword-rich titles, compelling meta descriptions, and optimized text.
- Make it interesting, make it current.
- It doesn’t have to be boring!
- Help your authors get a Facebook page
- Help your authors get a Facebook page
- Help your authors get a Facebook page
- Help your authors get a Facebook page
- Help your authors get a Facebook page
- Help your authors get a Facebook page
- Help your authors get a Facebook page
- Help your authors get a Facebook page
- Help your authors get a Facebook page