This document discusses search engine optimization (SEO) strategies for ranking a website higher in search engines organically. It identifies that keywords need to be added to the site. It also recommends changing header tags and monitoring competitors. The goals are to rank for keywords, drive qualified traffic, create backlinks, build brand awareness, and generate organic social media traffic. It outlines an off-page SEO submission plan and emphasizes the importance of building backlinks by analyzing competitors. Daily and monthly reports will be provided on link building and recommendations for optimization.