This chapter discusses how attitudes can shape one's life and success. It covers how attitudes are formed through socialization, peers, rewards/punishments and role models. Attitudes are learned and can change. Positive attitudes like optimism and happiness can help achieve goals, while negative attitudes make success difficult. Employers seek attitudes like motivation, openness, teamwork and honesty. The chapter also discusses how organizations can develop positive employee attitudes through benefits, culture, and rewarding positive behaviors.