Managing Millennial Generation Future Leaders


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Win the “War for Millennial Talent.”

Adopt new mindset – initiate, engage, collaborate and evolve.

Create a GEN Y friendly workplace culture.

Best Practices for Managing Millennials.

Change perspective involving time, technology and loyalty.

Provide in the moment performance feedback.
Create emotionally intelligent teams.

Develop future leadership bench strength.

Published in: Business, Technology

Managing Millennial Generation Future Leaders

  1. 1. Managing the Millennial Generation: Strategies to Select and Develop Gen Y Leadership Talent Dr. Maynard Brusman Consulting Psychologist & Executive Coach We help companies assess, select, coach, and retain emotionally intelligent leaders Briefings Media Group Audio Conference 8-26-2009
  2. 2. Maynard Brusman
  3. 3. Learning Objectives o Win the “War for Millennial T alent.” o Adopt new mindset – initiate, engage, collaborate and evolve. o Create a GEN Y friendly workplace culture. o Best Practices for Managing Millennials. o Change perspective involving time, technology and loyalty. o Provide in the moment performance feedback. o Create emotionally intelligent teams. o Develop future leadership bench strength.
  4. 4. Veterans o Born Before 1945 (64 and up) o Matures, Civics, Great Generation, Radio Babies o 58 Million in the US o Pearl Harbor , Hiroshima/ Nagasaki o Values: n Hard Work n Sacrifice n Stability n Conformity n Delayed Gratification
  5. 5. Baby Boomers o Born Between 1945 and 1965 o Boomers, “Me” Generation o 78 Million in US o Cuban Missile Crisis, Kennedy Assassination, Man on the Moon, o Values: n Work n Self n Involvement n Personal Gratification n Community
  6. 6. Generation X o Born Between 1966 and 1980 o Xers, Baby Busters, Original “Latchkey” Kids o 48 Million in US o Personal Computers, Challenger o Values n Independent n Change n T echnology Literate n Skepticism
  7. 7. Millennial Generation o Born After 1980 o Gen Y , Echo Boomers, New Generation Me, Nexters o 73 Million in US o OJ Trial, Monica Lewinsky, Columbine, 9-11 o Values: n Confident/T oo Confident? n T echnology Sophistication n High Expectations/ Narcissistic/ Impatient to Succeed? n Moral & Issue Minded n Egalitarian n Collaborative n Independent Contractors n Parental Impact & Rewards/Recognition
  8. 8. Quotes about Millennials “…The Millennial Generation will entirely recast the image of youth from downbeat and alienated to upbeat and engaged—with potentially seismic consequences for America.” — Neil Howe and William Strauss from “Millennials Rising.” “Organizations that can’t—or won’t—customize training, career paths, incentives and work responsibilities need a wake-up call.” — Carolyn A. Martin and Bruce Tulgan from “Managing Generation Y.” “They know the way things go down and are no longer naïve about the workings of the world and the intentions of businesses and other organizations.” — Peter Sheahan from “Generation Y: Thriving and Surviving with Generation Y at Work.”
  9. 9. Who are the Millennials? o They are optimists o They are team players o They accept authority o They are rule followers o They are smart (like school and learning) o They are technologically sophisticated o *Source: Millennials Rising
  10. 10. Millennial Characteristics o Confident o Freedom o Speed o Transparency o Playful o Collaborative o Innovative o Customize
  11. 11. Millennial Characteristics
  12. 12. Case Study o Millennial From Down Under
  13. 13. Neuroscience – The Millennial Brain o Neuroscience Research o The Millennial Mind o Video Games o Multitasking o Scanning o Distributed Cognition
  14. 14. The Millennial Brain
  15. 15. Win the War for Talent o Initiate Relationships o Engage for Learning o Create Collaborative Culture o Retain: Evolve the Relationship
  16. 16. ROWE o Results-only work environment o Best Buy o Revamp Corporate Culture o Flexibility
  17. 17. Connecting o Positive T oday and Optimistic About the Future o Why? – How they Will Benefit o T ell the Truth o Know them as Individuals o Reward Positive Performance o Model the Way
  18. 18. Attracting and Retaining Millennials o 1. Address parents as an explicit part of your workforce strategy. o 2. Shift performance management to tasks, not time. o 3. Design jobs – and the workplace – for collaboration. o 4. Invest in the latest technology. o 5. Encourage the Boomers at work to mentor Y’s. o 6. Coach managers to provide frequent recognition and feedback. o 7. Challenge Y’s with tasks that require problem-solving. o 8. Re-design career paths: more frequent, smaller steps – lateral moves – not necessarily up.
  19. 19. Selection & Recruitment - Video o Maintain or set expectations via video. o Now more popular than ever- YouTube. o 2 themes- corporate video (message from CEO) or self produced (meet the team). o Day in the life (realistic job previews).
  20. 20. Attracting Candidates o Write Outrageous Ads that are Fun, Challenging and Exciting. o Describe what candidates will be doing and becoming. o Stay connected with former employees. o Create employee referral program.
  21. 21. Performance–Based Job Descriptions o Reflect what needs to get done. o Results-oriented approach. o Ability to achieve measurable objectives is best predictor of future performance. o Emphasis on performance and potential over skills and experience.
  22. 22. Attracting Millennial Future Leaders o Webinars o You Tube o Podcasts o Facebook o Twitter
  23. 23. Recruiting Message o Performance-based Compensation o Flexible Schedules o T ele-Commuting o Marketable Skills o Access to Decision Makers
  24. 24. Culture and Climate o Career Laddering o Socialization o Mentoring o Positive reinforcement
  25. 25. Time, Technology and Loyalty o For younger workers time is a currency. o Millennials embrace technology. o They want to work for the right boss.
  26. 26. Jerk Boss o Close-Minded o Disrespectful o Intimidating
  27. 27. Dream Boss o Respectful o Caring o Emotionally Intelligent o Flexible and Open-Minded o Coach and Mentor
  28. 28. Best Practice Management Strategies o Provide Structure. o Provide Leadership and Guidance. o Encourage Action Learning. o T eam Coaching. o Listen to Their Ideas. o Challenge & Change vs. Boring. o Provide Work-Life Balance.
  29. 29. Performance Reviews o Performance reviews are often the most visible talent management process – and can be a great opportunity to engage Millennials! 1. Provide a multi-rater 360° option for your employees. 2. Enable employees to twitter/blog on themselves and their peers in a performance journal. 3. Use social media to rate on contribution, not just formal goals/competencies.
  30. 30. Performance Feedback o In The Moment Feedback o 360–Degree Feedback o Feedforward Exercise
  31. 31. Coaching and Mentoring o Coaching o Mentoring o Millennial Mentors
  32. 32. Emotionally Intelligent Teams 1. Help each other be successful. 2. Look for innovative ways to make new ideas work…not for reason’s they won’t. 3. If in doubt…check it out! Don’t make negative assumptions about each other . 4. Speak positively about each other and your organization at every opportunity. 5. Remain optimistic no matter what the circumstances.
  33. 33. Emotionally Intelligent Teams 6. Be proactive as if it all depends on you. 7. Do everything with enthusiasm… it’s contagious. 8. Whatever you desire…give it away. 9. Be persistent…never give up. 10. Have fun!
  34. 34. Developing Future EQ Leaders o 10 Ways to Develop Empathy o The Next “Greatest Generation”
  35. 35. Working Resources Thank You!
  36. 36. Questions & Answers
  37. 37. Resources for Further Information o Burmeister, M. (2008). from Boomers to Bloggers. Fairfax, Virginia: Synergy Press. o Chester, E. (2002). Employing Generation Why?. Lakewood, CO: Tucker House Books. o Deal, J. (2007). Retiring the Generation Gap. San Francisco, CA: Jossey-Bass. o Dychtwald, K., Erickson, T ., & Morison, R. (2006). Workforce Crisis. Boston, Mass: Harvard Business School Press. o Erickson, T. (2008). plugged in…The Generation Y Guide to Thriving at Work. Boston, Mass: Harvard Business Press. o Fields, B., Wilder , S., Bunch, Jim. & Newbold, R. (2008). Millennial Leaders. Buffalo Grove, IL: Writers of the Round T able Press. o Gravett, L. & Throckmorton, R. (2007). Bridging the Generation Gap. Franklin Lakes, NJ: Career Press. o Howe, N. & Strauss, W. (2000). Millennials Rising. New York, NY : Vintage Books. o Lancaster, L. & Stillman, D. (2002). When Generations Collide. New York, NY : HarperCollins. o Marston, C. (2007). Motivating the “What’s In It For Me?” Workforce. Hoboken, NJ: John Wiley. o Martin, C. & T ulgan, B. (2001). Managing Generation Y. Amherst, Mass: HRD Press. o Martin, C. & T ulgan, B. (2006). Managing the Generation Mix. Amherst, Mass: HRD Press. o Orrell, L. (2008). Millennials Incorporated. Deadwood, OR: Intelligent Women Publishing. o T apscott, D. (2009).Grown Up Digital. New York, NY: McGraw-Hill. o T ulgan, B. (2009). Not Everyone Gets A Trophy…How to Manage Generation Y. San Francisco, CA: Jossey-Bass.
  38. 38. Social Media o Connect with me on these Social Media sites. http://twitter .com/drbrusman usman brusman rdbrusman
  39. 39. Dr. Maynard Brusman Consulting Psychologist & Executive Coach Working Resources P .O. Box 471525 San Francisco, California 94147 T el: 415-546-1252 E-mail: Web Site: Subscribe to Working Resources Newsletter: Visit Maynard's Blog: