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Attitude
introduction
An attitude describes persons’ enduring favorable or
unfavorable cognitive evaluations, feelings, and action
tendencies toward some object or idea. People have
attitudes regarding almost everything such as religion,
politics, cloth, music, food.
In simple words, an “attitude” is an individual’s way of
looking or an individual’s point of view at something.
Types of Attitude
1. JOB SATISFACTION:
A COLLECTION OF POSITIVE AND/OR NEGATIVE FEELINGS THAT AN
INDIVIDUAL HOLDS TOWARD HIS OR HER JOB.
2. JOB INVOLVEMENT
JOB INVOLVEMENT REFERS TO THE DEGREE TO WHICH A PERSON
IDENTIFIES HIMSELF WITH HIS JOB, ACTIVELY PARTICIPATES AND
CONSIDERS HIS PERCEIVED PERFORMANCE LEVEL IMPORTANT TO
SELF-WORTH.
3. Organizational commitment
Organizational commitment refers to a degree to which an
employee identifies himself with the organizational goals
and wishes to maintain membership in the organization.
Attitude Formation
The question often arises, ‘how are the attitudes and
subsequent behaviors formed?’ While attitudes are
basically learned over the years, some inherited
characteristics do affect such attitudes
Consumer Attitude
Formation
Attitudes are learned
though there are different
approaches on how
learning works as is
acquired by individuals.
Importance of Attitude
Career success
Performance is a parameter to measure employees‘ success in the workplace. Performance leads to success
either through promotion or increased compensation. A positive attitude of an employee will help him to think of
ways to accomplish their task in a well-defined manner
Productivity
An employee with a positive attitude tends to take more interest and responsibility and will provide better work,
which in turn will improve productivity.
Leadership
Managing a diverse workforce is a crucial task for achieving the objective of an organization. Positive
attitude demonstrated by leaders or employee will result in proper communication between the subordinate
which will lead to efficient work.
Teamwork
A positive attitude of employees helps to appreciate each other‘s competencies and work as a team for
achieving common objectives.
Decision making
An employee with a positive attitude and mindset will help employees to make better decisions, in an
objective manner. It will enable employees to choose wisely and logically and avoid them to take an
unambiguous decision
Interpersonal relations
Customers prefer to make relation with someone who is positive in nature. A positive attitude helps in
establishing valuable customer loyalty.
Motivation
Motivation is an important factor for efficient work. An employee with a positive attitude will always be
mentally prepared to face any obstacle in a job. The moment they are successful in overcoming
obstacles, they are motivated to move forward.
Stress management
Positive attitude and thinking will reduce the stress of an employee and with reduced stress employee
can take a better decision and increase their productivity which results, employees, to enjoy better
health and take fewer sick leaves.
thank you

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Organisational_Behaviour[1].pptx

  • 2. introduction An attitude describes persons’ enduring favorable or unfavorable cognitive evaluations, feelings, and action tendencies toward some object or idea. People have attitudes regarding almost everything such as religion, politics, cloth, music, food. In simple words, an “attitude” is an individual’s way of looking or an individual’s point of view at something.
  • 3. Types of Attitude 1. JOB SATISFACTION: A COLLECTION OF POSITIVE AND/OR NEGATIVE FEELINGS THAT AN INDIVIDUAL HOLDS TOWARD HIS OR HER JOB. 2. JOB INVOLVEMENT JOB INVOLVEMENT REFERS TO THE DEGREE TO WHICH A PERSON IDENTIFIES HIMSELF WITH HIS JOB, ACTIVELY PARTICIPATES AND CONSIDERS HIS PERCEIVED PERFORMANCE LEVEL IMPORTANT TO SELF-WORTH.
  • 4. 3. Organizational commitment Organizational commitment refers to a degree to which an employee identifies himself with the organizational goals and wishes to maintain membership in the organization.
  • 5. Attitude Formation The question often arises, ‘how are the attitudes and subsequent behaviors formed?’ While attitudes are basically learned over the years, some inherited characteristics do affect such attitudes
  • 6. Consumer Attitude Formation Attitudes are learned though there are different approaches on how learning works as is acquired by individuals.
  • 8. Career success Performance is a parameter to measure employees‘ success in the workplace. Performance leads to success either through promotion or increased compensation. A positive attitude of an employee will help him to think of ways to accomplish their task in a well-defined manner Productivity An employee with a positive attitude tends to take more interest and responsibility and will provide better work, which in turn will improve productivity. Leadership Managing a diverse workforce is a crucial task for achieving the objective of an organization. Positive attitude demonstrated by leaders or employee will result in proper communication between the subordinate which will lead to efficient work.
  • 9. Teamwork A positive attitude of employees helps to appreciate each other‘s competencies and work as a team for achieving common objectives. Decision making An employee with a positive attitude and mindset will help employees to make better decisions, in an objective manner. It will enable employees to choose wisely and logically and avoid them to take an unambiguous decision Interpersonal relations Customers prefer to make relation with someone who is positive in nature. A positive attitude helps in establishing valuable customer loyalty.
  • 10. Motivation Motivation is an important factor for efficient work. An employee with a positive attitude will always be mentally prepared to face any obstacle in a job. The moment they are successful in overcoming obstacles, they are motivated to move forward. Stress management Positive attitude and thinking will reduce the stress of an employee and with reduced stress employee can take a better decision and increase their productivity which results, employees, to enjoy better health and take fewer sick leaves.