AVIP Module 7 - Travel Apps, AR, VR, MR

This programme has been funded with
support from the European Commission
Module 7: Travel Apps, AR,
VR & MR

Welcome to Your Dedicated Adventure Tourism Marketing
Modules

Module 3
1. Marketing
Campaigns &
Strategies
Module 4
2. Customer
First Marketing
1. Marketing
2. Marketing Toolkit
3. Marketing Strategies
4. Value Proposition
5. Market Segmentation
6. Marketing Campaigns
7. Digital Marketing Channels
8. Key Performance Indicators
9. 15 Highly Effective Digital
Marketing Tactics
1. How to Identify Your
Ideal Customer?
2. Profiling Your Ideal
Customers
3. The Decision Making
Journey
4. How TripAdvisor Works
Your Marketing Modules Journey
Modules 1 – 6 Completed
Module 1
1. The Future Adventure
Traveller
1. Explained
2. New & Growing Markets
3. Keeping Up with Global
Trends
4. New and Growing Trends
5. The Future Travel
Experience
1. Virtual Reality has Become
a Bigger Part of our Reality
2. Looking into Now & the
Future of Tourism & Travel
3. The Future of Tourism
Travel Apps
4. Future of Marketing
Technology – What the
Experts Say!
Module 2
2. Future Trends in
Technology & Travel

Module 7
Travel Apps, AR, VR &
MR
Module 8
Immersive Digital
Technologies
1. Augmented Reality, Virtual
Reality, Mixed Reality &
360 Degree Video
2. How can Businesses Use
AR, VR, MR, 360 Degree
Videos as Marketing Tools
3. Why Adventure Tourism
Needs Travel Apps
4. Developing a Travel App
5. Case Study: Extreme
Ireland Travel App
6. VR & AR App Development
7. Trekksoft Mobile
Management App
1. 360-degree Videos Provide
Massive Potential for Adventure
Tourism
2. Make Your Own 360-degree
Videos in minutes, practically free
3. Case Studies: Experience
Development Using Immersive
Technology
4. Drones are Changing the
Adventure Tourism Industry
5. Drones are Changing Tourism
Marketing
6. What to Consider Before Investing
in a Drone
7. Drone Tutorials
You are Here
This Section: Travel Apps will Cover Topics 1-7
Module 6
5. Social
Media
1. The Ultimate Facebook
Checklist
2. The Perfect Facebook
Post
3. What to Avoid on
Facebook
4. Instagram Cheat-sheet
5. Useful Social Media
Tools
Module 5
5. Adventure Tourism
Website
1. Making a Good First
Impression Online
2. Let’s Go From a Good
First Impression to a
Great First Impression
3. 12 Call to Action
Buttons that will
Double Your Sales
4. How to Get in Front of
Your Customers Online

It is important for Adventure Tourism businesses to not
only need to engage users before they come to the
region, but ensure their overall experience is maximised
throughout a visit - giving them plenty of reasons to
become advocates once they return home.
As much as you can research before making a trip,
tourists now crave easy access to information once they
actually arrive. It’s great being able to offer this through
a website or social media accounts, but Apps are
becoming increasingly more popular in allowing users to
surface information as and when they need it.
This Module will bring you through the step by step
process in considering and developing your own
destination or business Travel App.
Module 7 Introduction

7.2
• Why Adventure Tourism Needs
Travel Apps
• 6 Steps to Developing a Travel App
• Case Study: Extreme Ireland App
• This section will help you understand how
important Travel Apps are to the Travel
Industry but particularly Adventure Tourism.
Since Adventure Tourism doesn’t have the
typical shop door technology is key to
ensuring potential visitors find you.
• Learn how to develop your own Travel App so
your visitors can download and explore what
to do in your destination and engage with and
learn about your experience.
• Learn how to incorporate different media and
technologies such as AR, VR, Mixed Media
and 360-degree Videos
• Learn the different types of funding available
and Trekksoft’s Mobile Management App
specifically designed for Adventure Tourism
businesses
Module 7 Travel Apps, AR, VR, MR
Learning Outcomes
7.1
• Augmented Reality, Virtual Reality,
Mixed Reality & 360-degree Videos
• How can Businesses Use AR, VR,
MR & 360 as Marketing Tools
7.3
• Virtual Reality (VR) & Augmented
Reality (AR) App Development
7.4 • Trekksoft Mobile Management App

• This section will help you understand
how important Apps are to Adventure
Tourism.
• Learn how to develop your own travel
App so your visitors can download and
explore your experience
• Learn how to incorporate media and
technologies such as AR, VR, Mixed
Media and 360-degree Videos
• Learn the different funding available
and Trekksoft’s Mobile Management
App specifically designed for
Adventure Tourism businesses
Module 7 Travel Apps, AR, VR, Mixed Reality
Learning Outcomes
7.1
• Augmented Reality, Virtual Reality,
Mixed Reality & 360-degree Videos
• How can Businesses Use AR, VR,
MR & 360 as Marketing Tools
7.1

Augmented Reality, Virtual Reality,
Mixed Reality and 360˚Video
7.1

INTRODUCTION• A technology that superimposes a
computer-generated image on a user's
view of the real world, thus providing a
composite view.
• Augmented reality is an interactive
experience of a real-world environment
whereby the objects that reside in the real-
world are "augmented" by computer-
generated perceptual information,
sometimes across multiple sensory
modalities, including visual, auditory,
haptic, somatosensory, and olfactory.
Augmented Reality
”
Adventure Tourism I www.adventuretourism.eu
Explained
7.1

INTRODUCTION• In augmented reality, users see and interact with the
real world while digital content is added to it. If this
sounds unclear think of Pokémon Go – millions of
people all over the world have been rushing with their
smartphones in search for small virtual creatures.
That’s the most vivid example of augmented reality.
• If you own a modern smartphone, you can easily
download an AR App and try this technology. There’s
a different way to experience augmented reality,
though – with special AR headsets, such as Google
Glass, where digital content is displayed on a tiny
screen in front of a user’s eye.
Augmented Reality
”
Explained
7.1

INTRODUCTIONOverlays virtual objects on the real-world
environment
Adds digital elements to a live view often by
using the camera on a smartphone.
Augmented reality takes our current reality
and adds something to it. It does not move
us elsewhere. It simply "augments" our
current state of presence, often with clear
visors. Seen below, Samsung is near ready to
introduce its Monitorless AR glasses, which
would connect to phones or PCs via WIFI and
replace the screen on those devices.
Augmented Reality
”
Explained
7.1

Augmented Reality Tour Guide
Click Image
to Open Link
to View
7.1

INTRODUCTION• VR technology immerses users in a completely virtual environment that is
generated by a computer. The most advanced VR experiences even provide
freedom of movement – users can move in a digital environment and hear
sounds. Moreover, special hand controllers can be used to enhance VR
experiences.
• You need to wear a special VR headset to experience virtual reality. Most VR
headsets are connected to a computer (Oculus Rift) or a gaming console
(PlayStation VR) but there are standalone devices (Google Cardboard is
among the most popular) as well. Most standalone VR headsets work in
combination with smartphones – you insert a smartphone to your VR
headset, put on the headset, and immerse in the virtual reality.
Virtual Reality
”
Explained
7.1

INTRODUCTIONImmerses users in a fully artificial digital environment
• The computer-generated simulation of a three-dimensional image or
environment that can be interacted with in a seemingly real or physical way by a
person using special electronic equipment, such as a helmet with a screen inside
or gloves fitted with sensors.
• Virtual reality (VR) is an interactive computer-generated experience taking
place within a simulated environment, that incorporates mainly auditory and
visual, but also other types of sensory feedback like haptic. This immersive
environment can be similar to the real world or it can be fantastical, creating an
experience that is not possible in ordinary physical reality.
Virtual Reality
”
Explained
7.1

INTRODUCTIONVirtual reality (VR) marketers and technologists have
been on the front line of new use cases and business
models built up VR for decades. For most consumers
VR, and more commonly, augmented reality (AR)
bring to mind certain functionalities in the gaming
industry. Whereas VR is generally delivered as an
immersive experience through specialty eyewear, AR
can be broadly defined as any video or 3D
augmentation overlaid on a screen that’s used to
view the real world. It is generally experienced via
smartphone camera.
Virtual Reality
”
Explained
7.1

INTRODUCTIONHave you ever noticed a small cardboard icon when watching videos on YouTube? It
enables the 360-degree mode that means you can wear a VR headset and experiences
fully immersive videos. 360-degree videos are considered a form of VR. Before moving on
to the defining qualities of 360 video, we must first define degrees of freedom (DOF), as
those are a good benchmark helping to determine whether a particular experience is
virtual reality or 360 video. Degrees of freedom refers to the amount of flexibility a user is
given within an environment. Take a moment to remember those math lessons you took
where they drilled in X, Y, and Z axis. In our current example, the X axis represents
backward and forward. The Y axis is left and right, and the Z axis is up and down. Where
the three lines intersect is the point of origin.
Source Medium Corporation
360 Degree
”
Explained
7.1

360˚ Views on Board Mountain Biking
Click Image
to Open Link
to View
7.1

Implies a complete immersive experience that shuts out the physical world. Using
VR devices such as HTC Vive, Oculus Rift or Google Cardboard, users can be
transported into a number of real-world and imagined environments such as the
middle of a squawking penguin colony or even the back of a dragon. VR is able to
transpose the user. In other words, bring us some place else. Through closed visors
or goggles, VR blocks out the room and puts our presence elsewhere. Putting a VR
headset over your eyes will leave you blind to the current world, but will expand
your senses with experiences within. You might even find yourself on top of Mount
Kilimanjaro. The immersion is quite dramatic, with some users reporting feelings of
movement as they ascend a staircase or ride a rollercoaster within the virtual
environment.
Virtual Reality & 360˚
”
Explained
7.1

360˚ Views from the
Top of Mount
Kilimanjaro
Click the image below to
browse my Theta channel and
take in all the unreal 360-degree
beauty of this expedition up
Mount Kilimanjaro. Click and
swipe around to spin the viewing
angle. Zoom in, zoom out, have
fun with it! I sure did. Click Image
to Open Link
to View
7.1

In VR arcades, guests are often strApped into contraptions which simulate movement,
sound is customized, air may be blown on the subjects to mimic the feelings our brains
expect in certain situations, and some sort of handheld tools are used to allow user
interaction within the environment.
Oculus Rift, Samsung Gear VR, Google Cardboard, these are names you may have
heard about by now.
Virtual Reality
”
Explained
7.1

Augmented reality systems may also be considered a form of VR that layers virtual
information over a live camera feed into a headset or through a smartphone or
tablet device giving the user the ability to view three-dimensional images.
Think Scuba Diving versus Going to the Aquarium With virtual reality, you
can swim with sharks. And with augmented reality, you can watch a shark pop out
of your business card. While VR is more immersive, AR provides more freedom for
the user, and more possibilities for marketers because it does not need to be a head-
mounted display. Pepsi Max utilized AR in incredible ways throughout their
#LiveForNow campaign. The monster mirror trick is worth noting, but the most
amazing display was for their bus stop prank.
Virtual Reality Versus Augmented Reality
”
Explained
7.1

Pepsi Max Augmented Reality #LiveforNow Campaign
Click Image
to Open Link
to View
7.1

INTRODUCTIONNot just overlays but anchors virtual objects to the real world
Combines elements of both AR and VR, real-world and digital objects interact. Mixed
reality technology is just now starting to take off with Microsoft’s HoloLens one of the
most notable early mixed reality Apparatuses.
Mixed reality that starts with the real world virtual objects are not just overlaid
on the real world but can interact with it. In this case, a user remains in the real-world
environment while digital content is added to it; moreover, a user can interact with
virtual objects. This form of mixed reality can be considered an advanced form of AR. If
you can’t figure out how this works, take a look at how Skype is used on Microsoft
HoloLens.
Mixed Reality
”
Explained
7.1

Worlds First Virtual Reality Travel Search Booking Experience
Click Image
to Open Link
to View
7.1

INTRODUCTIONNot just overlays but anchors virtual objects to
the real world
The digital environment is anchored to and replaces the
real world. In this case, a user is fully immersed in the
virtual environment while the real world is blocked out.
Sounds like virtual reality, right? In fact it does, but the
digital objects overlap the real ones whereas in
conventional VR the virtual environment isn’t connected
to the real world around a user. To experience this form of
mixed reality, you can wear Windows mixed reality
headsets. Click on next slide to see how it all works with
Microsoft HoloLens
Mixed Reality
”
Explained
7.1

Windows Mixed Reality HoloLens for Travel Retailers
Click Image
to Open Link
to View
7.1

So how can Businesses use these Marketing Tools: AR, VR, Mixed Reality
Media & 360 Degree Videos
7.1

INTRODUCTION• Storytelling in the tourism industry will be one of the
most successful business models to leverage AR’s
capabilities.
• Take the concept of “theatrical-touring”: Tourists take
part in a location-based, audio drama with
complementary AR scenes offering a compelling and
unique experience. This goes well beyond the old audio
tour guides used in museums and national parks.
Storytelling using AR allows one to be transported into a
narrated, multi-sensory experience through time-
portals past, present, and future. This is also great as an
information source during decision making.
So how do Tourism Businesses Use These Tools?
”
Storytelling
7.1

INTRODUCTION• Imagine touring Alcatraz accompanied by an AR-enhanced, audio drama. You could
watch cocky, upbeat Al Capone argue with guards as you step through time to
relive the sad story of his fall from the top of the crime world. Or envision yourself
walking along the Great Wall of China transposed by the commotion of war.
Commanders and soldiers in your midst heave open cauldrons of boiling tar over
the edge to meet the Approaching enemies below.
• Asiatravel.com and its B2B arm TAcentre.com markets and sells digital theatrical
tours through operators and their Asian outlets. Yaturu has created a five-day
augmented reality historical tour of Israel that is used by tour guides and
individuals to provide a unique and entertaining tour experience.
TIP: Think of the history in your destination and how you can incorporate
storytelling into your experience.
”
Storytelling
7.1

INTRODUCTIONAR will begin to disrupt the tourism industry
and, perhaps, the tourism industry will disrupt
AR business models. With the creation of
uniquely AR content that provides a
memorable experience with believable
augmented reality overlays, consumer
demand will reach new heights. With the
additional support of touring agencies and
operators who are looking to enhance margins
by selling premium tours, tourism will become
the first industry to create successful, long-
term AR business models.
”
Storytelling
7.1

INTRODUCTION• Communicate your experience at travel and tourism
conferences, local festivals, markets, events, meetings,
potential distributors, package business partners can use it to
explain your product offering, potential visitors, for training,
as a reception information tool. Helps with attending and
staffing resources
• As an amazing marketing took it allows you to stand above
competition and showcase your product offering e.g. if you
have a mountain biking company, bring a bike with you to
your next Mountain Biking Expo and put the guests on the
bike (stationary fixed) put on a pair of Samsung Gear VR and
watch them enjoy themselves immensely.
”
Marketing Avenues
7.1

INTRODUCTION• Have a device and content available in your local tourist
office or information office via website portal at a
minimum, video, App
• Get your local or national tourism promoting agencies
to promote your business for you when they are at such
large scale tourism and travel events. Especially
resourceful when you can’t attend.
• Use the content for online marketing via social media,
Apps and YouTube
• Most importantly have the content available on your
website and other online content driven platforms and
websites
”
Marketing Avenues
7.1

7.2
• Why Adventure Tourism Needs
Travel Apps
• 6 Steps to Developing a Travel App
• Case Study: Extreme Ireland App
businesses
Learning Outcomes

Why Adventure Tourism Needs Mobile Apps
7.2

INTRODUCTION
Today, mobile Apps play an important role in every business
domain as well as in personal life. Travel & tourism industry is
no such exception since a huge part of its success rely on
these mobile Apps. Almost all travellers carry smartphones
with them and prefer Apps for various tasks like searching,
planning and booking. So, mobile travel Apps bring hAppiness
with multi-benefits for both its users and the companies who
own these Apps.
Not only that but Adventure Tourism businesses do not have
the typical shop door in heavy footfall areas meaning they
are not always found easily. An App and technology can link
the potential tourist effectively to their business
”
7.2

INTRODUCTION
The days of paper maps, guidebooks, and other stuff are
gone and replaced by interactive & amazing mobile Apps
for travel & tourism industry that come with many
functionalities. Tourists want information, in the palm of
their hand, as soon as they arrive in a destination. They
want to know where the best attractions and activities are,
where the top-rated restaurants are, how to get around,
comprehensive guides, maps, sightseeing tips, local
amenity guides, day planners, real-time event listings,
walking routes etc.
Visitors deserve a one-stop-solution that contains all this
information which they need and desire, ultimately
strengthening the likelihood of advocacy.
”
7.2

INTRODUCTIONTo plan a trip ahead, Approx. 15% use Apps for
tourism
On their leisure hours, Approx. 85% use
smartphones to plan their travel
Travel & tourism industry Apps rank 7th among
the most downloaded category of Apps
30% people use mobile Apps for searching flight
deals, best hotels etc.
”
Some Stats about Travel & Tourism Industry Apps
7.2

INTRODUCTION• Social media integration allows users to share posts
and images - exposing the destination to much wider
audiences
• An optimised website is good however a dedicated
mobile App, cements your presence firmly on their
smartphone – right in their pocket. It can also
deliver so much more native functionality, such as
GPS-enabled mApping. This, for example, allows
users to see which amenities are close to them, how
far away their hotel is, which walking routes are most
suitable for them, amongst much more
(Paul Rafter, Value Coders)
”
The Importance of Social Media Integration
Source: Valuecoders
7.2

INTRODUCTION• The App should fit with your existing website, the App
allows for selected content to be pulled through; a
dedicated mobile back-end can then be used to
manage App-specific content and how it’s presented
to users.
• “With modern tourists in mind, it’s important to
ensure that the solution is easy-to-use and content is
structured intelligently. It also needs to work offline,
as international travellers may not always have access
to wi-fi. This can be achieved by ensuring that content
is cached correctly and core features function without
the need of an internet connection.” (Paul Rafter, Value
Coders)
”
Why have a Website and Smartphone App
7.2

INTRODUCTIONTravel Apps ensure customers get a personalised and enhanced
experience ahead of competition
• “A dedicated destination App should draw the most desired
information, based on thorough insight into audience requirements.
This will not only greatly enhance their real-time experience, it’ll mean
that they’re more likely to become long-term advocates; both
encouraging friends and family to visit and returning themselves.”
• “Individuals will use a host of online resources in the sources and
planning phase of any trip they’re looking to make. But behaviours shift
once they actually arrive, where a visitor will demand as few resources
as possible in being able to seamlessly surface information around a
destination. (Catherine Rigby, Value Coders)
”
The Importance of Real Time Visitor Experience
7.2

INTRODUCTION• Even after an individual has returned home, an App can
play an important role in maintaining an open channel
of communication, encouraging advocacy and,
ultimately, repeat visits. Push notifications, for example,
can be used to relay key messaging, while ensuring that
new information is constantly available is a great way of
maintaining long-term user engagement.
• As part of the overarching Approach taken to destination
marketing, the quality of the real-time visitor experience
on offer simply cannot be overlooked.
”
The Importance of Real Time Visitor Experience
7.2

INTRODUCTION• You need to advertise your App that instinctively
Appeals the audiences. Nowadays, internet
marketing and online business promotion are the
most important tools if you want to enhance your
business visibility and productivity. In fact, it is the
marketing strategy which plays an important role in
any business.
• One of the best ways to achieve your goal is to stay
connected with your customers and focus on the
new ones. Using social media buttons to gather more
information is an explicit idea where you can interact
directly with customers and find out what they are
planning for the next trip.
”
Powerful Marketing Tool
7.2

With travel & tourism industry Apps, you can book your favourite destination at one
click by just sitting at home. In fact, it is one of the prime reasons for holiday lovers
why they use mobile Apps as the entire bookings can be done under one roof. So,
you don’t require to switch to any other App for various tasks. It includes booking
tickets for reaching the spot, choosing the destination, booking an activity,
accommodation reservation, exploring the local places to visit and so on.
Tip: Add some bonus features in your App, such as providing information about
live weather updates or safety information, especially at mountain destinations,
because the weather frequently changes there. Provide information about the
famous restaurants that serve local renowned cuisines and the best places to go
sightseeing, culture an heritage experiences etc. Communicate and entice all
experience requirements to your visitors.
”
Easy Bookings
7.2

INTRODUCTION• One of the best advantages offered by mobile Apps. It
has completely curtailed the process of paperwork.
Smartphones are practical, convenient and portable, you
can save multiple soft copies of tickets and other
important documents on your mobile phone. You do not
have to take them while traveling
• Online transactions are one the greatest and useful gifts
to the travel & tourism industry. It facilitates the option
of making all the payment through the Internet for the
reservation and even when you are on vacation, you do
not have to carry much cash in your hand. You can access
these Apps 24/7 × 365 days at any time.
”
Simplifies Transactions
7.2

INTRODUCTIONIt is always awesome to get an advance insight on
your favourite holiday destination in advance.
With the help of mobile Apps, you can get pictures
and videos of the travel spot. Due to this, you can
even plan a better trip because you already know
how the place looks. These mobile Apps provide
high-quality videos and images of everything you
want to see and do providing a better experience
all in the one place
Related Read: VR Mobile Apps To Drive The
Market In ’18
”
Amazing way to Showcase Your Destination
7.2

INTRODUCTION• Due to the huge popularity of mobile Apps and
increasing demand, the competition among these
Apps have also increased and travel & industry Apps
are no exception too. One of the major factors that
affects visitors decision to download your App is the
discount or rebate the App is offering on various
bookings.
• Don’t just say you have the best price on offer unless
you know for a fact. It is important to keep in mind
that today’s customers have become an intelligent
selector, so you should be very careful when
promoting discount offers. Think airlines adding taxes
after presenting their ‘lowest price’
”
Provides Attractive Rebates
7.2

INTRODUCTIONTravel & tourism industry Apps provide customised
services which include tour packages for different
purposes. Including adventure tourism specific
activity packages, hen/stag/corporate packages.
This is also attractive to travel agencies
Tip: Pay attention to the specific requirements
and priorities of travel agents customers, ask them
what they need, then design the travel packages as
Appropriate, to suit different groups and origins of
people.
”
Perfect Packaging Platform
7.2

INTRODUCTION• Virtual Reality is no longer a future technology now as
it is already expanding and on the verge of exploding,
especially, due to increasing demand for VR mobile
Apps and services from enterprises. This is a never-
ending trend and should be capitalised on
• VR mobile Apps are ruling in the market these days.
Using VR technology shows significant opportunities
for innovative development of mobile Apps. Mobile
App development companies who still have not opted
for VR are missing out on numerous benefits from
these mobile Apps. VR mobile App development is the
bedrock of advancement in this developing world.
”
VR Mobile Apps are Ruling the Market
7.2

6 Key Steps to Developing a Travel App
7.2

INTRODUCTION
1. Shop around!
2. Get quotes and know what your getting for that price
• Ensure a price include all features you want, oversights can
be costly
• Beware of companies that give you quote without really
getting to know your concept
3. What after sale service do they offer?
• Will they improve your current concept?
• Will they help you market the product?
The best companies will make your idea even better
Step 1: Choose the Right Development Company
”
Developing a Travel App

INTRODUCTION
1. Get your wireframes drawn up before committing to development.
Having a prototype of the App can help highlight important pitfalls of the user interface
before development begins, potentially saving costs in future.
2. Treat wireframes design and development as two separate contract,
get one done before the other
• After you have wireframes designed, get feedback, don’t rush into
development. If you need to start again.
• Wireframes and development does not need to be done by the same company.
https://squareroot.ie/Portfolio
Step 1: Choose the Right Development Company
”

INTRODUCTION1. What is the solution you are solving? Is it for information on your destination
or only a business focus? Is it to facilitate bookings? Will it have geo location capability,
shopping, push notifications, QR Code readers, links to social media and websites?
Encourage visitors while in your destination to also find you? Is there already an App for
your destination? What are your competitors doing? Have you asked the market what
they want and expect? Do you include other Apps e.g. weather Apps?
2. Leave the technical stuff to the App Developers. They will provide you with a
detailed description of your App listing all the features and elements involved, will
provide sample graphics and the technological requirements. They will then provide you
with a final spectrum document to include all agreed aspects, including final quote,
projected timeline for the completion and a Non-Disclosure Agreement (NDA).
Step 2: Understand Your Requirements
“
”

INTRODUCTION
Based upon the projects final specifications, you will
then receive a prototype of your App. This is a
responsive demo of what your final product will look
and feel like.
During this stage you get a much better idea of
navigation flow, as well as how users will interact
with the App.
This exercise also helps in finding out any possible
queries or confusions before starting official
graphics and UI/UX designing.
Step 3: Prototype and Wireframes
“
”

INTRODUCTIONYou then provide feedback on the graphics/interface of
your App then the prototype gets refined according to
your feedback.
This step will ensure the developers vision is in line
with your vision prior to any development. All the
graphics and UX related work gets very clear and
defined along with colour scheme and design strategy.
Once designs are prepared, the entire development
path is understood clearly and leaving no room for
future surprises during project execution.
Step 4: App Design
”

INTRODUCTION
With all the planning and specifications
completed it is now time to start developing
the App. You usually get invited in periodically
to review the progress and to ensure the App is
as adaptable as possible.
You will get updates about the Apps progress
every week by the development builds via Test
Flight (iOS) or an alpha (Android), which can
help you to share your feedback and review on
the current development.
Step 5: Development
“
”

INTRODUCTION
Ensuring your App is of the highest quality it
is then put through extensive testing at each
stage before it is passed onto build for you to
test and provide feedback.
The project is now complete and your vision
is now a reality. Your App is then uploaded to
the relevant App store ready for its very first
download. Maintenance and support should
be provided to meet your needs once gone
public.
Step 6: Testing & Production Roll Out
“
”
7.2

Case Study Example Travel App
7.2

INTRODUCTION
It is never easy for domestic and specifically international
tourist to explore unknown place without any hesitation
and challenges. A personalised App can provide all or at least
most of what they need to know.
Tourist always seek a local guide in order to get convenience
and to learn about the place which may cost extra. A digital,
user friendly solution for tourists with all necessary the
features may make tourists independent and assist them in
understanding about your destination and experience.
Extreme Ireland App - Project Baseline
“
”
Case Study Tourism App
Click to
Interact
with App
7.2

INTRODUCTION1. It is difficult for the tourist to get accurate information
about unknown place from one place. Visitors need to
rely on local people, books or guide for all desired
information. However, using this App, tourist can access
all the information at on their fingertips and can learn
something new about the place they visit.
2. Nowadays, digital maps and navigation are easily
available but the challenge for tourists is to identify
and ensure they have chosen the right destination. A
case of you don’t know what you don’t know. This App
suggests multiple key destinations to filter such
questions along with maps for precise navigation.
“
”
Case Study Tourism App Click to
Interact
with App
7.2

INTRODUCTION4. Moreover, linguistic barrier is a common communication
problem for the tourist when the place is unfamiliar. However,
this App provides five different languages such as Italian,
Spanish, English, German and French are available along with the
audio functionality.
5. It also becomes expensive to access the information at roaming
charges and besides tourist will spend all the time looking into
cell phone instead of enjoying. However, using this App, visitors
can educate themselves of allied place while exploring by
listening to the audio. They won’t have to spend much longer
time in reading the information. Just put on the headphone in
ear, play the audio and start exploring by your convenient
language.
“
”
Case Study Tourism App Click to
Interact
with App
7.2

INTRODUCTION
1. Digital tourism information providers of Ireland
2. This App avails maps, navigation to make it easier
for you to find the destination
3. Multilingual App: consists of 5 languages; Italian,
Spanish, English, German and French with audio
function
4. It works on both online and offline mode
Extreme Ireland, App Features
“
”
Case Study Tourism App
Click to
Interact
with App
7.2

businesses
Learning Outcomes
7.3
• Virtual Reality (VR) & Augmented
Reality (AR) App Development

Virtual Reality (VR) & Augmented Reality (AR) App
Development
7.3

INTRODUCTION
Augmented Reality has already paved its way into the
tech world and businesses. With this amazing
technology, the digital world can leverage the chances
of interacting with the real world objects. It has the
capability to add a layer of new information over the
existing information. Augmented reality, or AR,
makes changes to a person’s perception of their
physical surroundings, when viewed through a
particular device. The technology has similarities
with virtual reality, but AR does not replace the real-
world environment, but augments it by overlaying
digital components. AR Apps have the potential in
establishing a better connection among the customers
and the brand.
“
”
Augmented Reality App Development 7.3

INTRODUCTION
The pace at which technology is evolving is unbeatable.
While VR is enjoying the glorious stage people can reach
Mars, ride a spaceship or even swim deep in the ocean.
Businesses and enterprises can experience an
unbelievable and interactive 3D computer-aided world.
With the advent of Virtual Reality, a phenomenal
technology with which you can explore the world with
just sitting at home. It is redefining the way we
communicate, play, watch, learn and explore. You can
experience this using the Virtual Reality equipment like VR
headsets, Head-mounted displays, cardboards and data
gloves. Today, VR App development and product
development have become business as it is widespread in
every industry.
“
”
Virtual Reality App Development

INTRODUCTIONGet the best of visual experience with impressive App development strategies.
You can educate and engage users globally with out of the world virtual reality
experiences. Use high quality and budgetary solutions. Also think about gaming
solutions, 3D touches and effects for virtual reality devices for iOS and Android
VR-powered Apps will drive you to a jaw-dropping experience
“
”
Virtual Reality App Development
“
”
Oculus Rift HTC VIVE SAMSUNG GEAR VR GOOGLE CARDBOARD
7.3

important Apps are to the Travel Industry but
particularly Adventure Tourism. Since
Adventure Tourism doesn’t have the typical
shop door technology is key to ensuring
potential visitors find you.
• Learn how to develop your own travel App so
to do and experience.
businesses
Module 7 Travel Apps, AR, VR, Mixed Reality
Learning Outcomes
• Trekksoft Mobile Management App
7.4

Trekksoft Mobile Management App
7.4

Click Image
to Open Link
to View
7.4

INTRODUCTION
A Mobile App to Manage and Sell from Anywhere
”
Use your mobile device to
manage your business and
sell tours on-the-go with
the TrekkSoft App. Have all
the info you need at your
fingertips any time,
anywhere. With TrekkSoft,
you can stop feeling tied to
the office.
7.4

Task 1: Contact one of the recommended App Developer providers on
the AVIP Resources Directory in the next slides. Make sure to enquire about
potential funding available to support your App development
Task 2: Contact one of the recommended 360-degree video service
providers on the AVIP Resources Directory in the next slides. Make sure to
enquire about potential funding available to support your 360-degree video
development
Task 3: Check out the recommended Adventure Tourism Apps and
Augmented Reality videos developed in the AVIP Resources Directory in the
next slides.
TASKS

Scotland - AVIP Resource Directory
Country Title Description Link
Scotland
App Developer
App Developer
Aerial Digital Ltd are developers of mobile apps for
iPhone & Android. We also create all types of digital
media content including web design, web development
and for social media.
http://appdevelopersc
otland.co.uk/
Scotland
AppWeb
App Developer
App and Web design company Aberdeen helping all size
of business in Scotland UK. Design and develop
astonishing websites and mobile app for your business.
http://www.app-
web.co.uk/
Scotland
Step into Scotland (Visit
Scotland)
Adventure Tourism App
Augmented Reality
Portal AR allows you to literally step into Scotland,
where you can experience an amazing array of 360o
videos and images.
https://www.scotland
.org/about-
scotland/scotlands-
stories/portal-ar
Scotland Linnhe creative
App Developer
App and website development. Fort William. Create
high quality user experiences for mobile devices.
http://linnhecreative.
co.uk
Scotland Wingman
360-degree Videos Providers
Aerial photography and video service throughout
Scotland. Fully insured and qualified BNUC-s Pilot with
CAA Permission for Aerial Work certificate. Offers
aerial photography and video services using a small GPS
controlled drone with HD camera.
http://www.wingman.
co.uk/

Bulgaria StudioWeb.bg
App Developer
Develop corporate, mobile, dynamic and portal web
sites, image and business mobile applications for
Android and iOS.
http://studioweb.bg
Bulgaria
DigiMark
App Developer
Offer full-cycle software development. DigiMark is
proud to be the first company to introduce Mobile
Augmented Reality functionality in Bulgaria in 2013
https://digimark.bg
Bulgaria Whiz
App Developer
Develop high-quality websites, e-commerce
websites, mobile applications and web software.
https://www.whiz.bg/
Bulgaria Ivan Kolev Photography
360-degree Videos Providers
Ivan Kolev is a Certified Photographer for Street
View - Trusted programme for capturing business
objects.
http://kolev-
photography.com
Bulgaria - AVIP Resource Directory

Bulgaria iLoveBulgaria
Travel App
iLoveBulgaria is a new interactive platform,
providing information on both: Bulgarian top tourist
sights and special offers from local businesses. This
innovative solution brings together tourism,
municipalities, businesses, citizens and tourists, and
ensures a quick and easy information flow and
improved service quality through tailored offering.
https://ilovebulgaria.
eu/en/
Bulgaria Adventure BG
Travel App
Search options for adventure tourist march / routes
with opportunities for online
application/registration, photo gallery, information
about Club Adventure BG.
http://www.adventur
ebg.net/
Bulgaria BM Vision
Augmented Reality Apps
Provides innovative products and services which improve
business competitiveness in the conditions of dynamic
technology and business development and social
challenges. Our main mission is to highlight Bulgaria’s
tourism resources, increase the quality of services and
promote a proactive and innovative approach.
http://bmvision.eu/b
g/tours/
Bulgaria - AVIP Resource Directory

Estonia Telia Eesti
App Developer
Telia Estonia offers the fullest solution to all
communication, information, entertainment and
innovation needs. Our services range from fixed internet
and home entertainment to mobile plans and 4G
internet.
https://www.telia.ee/en
Estonia Lottemaa
App & AR
Lottemaa theme park for kids has cooperated with Telia
Eesti to develop and App to keep memories alive. You
need to be at theme park and move around to use it. Not
much evidence of the success
Lottemaa App
https://lottemaa.ee/paev-
lottemaal/lottemaa-app-ja-
mangud/
Estonia Maru RV
App & AR & 360-
degree videos
Offer interactive VR tour in Tallinn’s Old Town with a tour
guide. This is an interactive experience where the viewer
can select the places to visit and look around (360
degrees) in each place. The project is a mixture of 360-
degree filming and Unity programming.
https://maruvr.ee/en/
Estonia VisitTallinn
App & AR & 360-
degree videos
Tourism website to introduce Tallinn – have all social
media channels, interactive maps, blogs etc. including 360
photos and VR videos
VisitTallinn
Estonia - AVIP Resource Directory

Ireland Square Root
App Developer
iOS Application Development, Internet Of Things Apps,
Android App Development, Web Applications
Development, Custom Application Development,
Software Development, Internet Marketing, Online
Shopping Stores and any ad hoc projects.
https://squareroot.ie
Ireland
Absolute Visuals
360-degree videos,
aerial videos
Create promo videos, time lapse, aerial videos,
photography, 360 degree
http://absolutevisuals.ie/
Ireland
Extreme Ireland
App & AR & 360-
degree videos
Digital information provider of cities of Ireland. This app
avails maps and navigation to make easier for you to spot
the destination. Multilingual application with the audio
function It works on both online and offline mode
https://squareroot.ie/Extre
me-Ireland
Ireland
Travel Guides
Travel Apps
Travel Guide is a free and handy introduction to what
Ireland has to offer, with everything from walking routes
to fishing spots.
Useful Irish Travel Apps
Ireland Wild Atlantic Way
360-degree videos
Videos that allow you to experience the Wild Atlantic Way
in virtual reality. All you need is your mobile phone,
tablet, computer or immersive technology.
https://www.wildatlanticwa
y.com/360-videos/
Ireland - AVIP Resource Directory

INTRODUCTION
What I Have Learned
”
• Virtual Reality (VR) marketing and technologies are on the front line of new up and coming
business models. The business model of storytelling is key to delivering and
communicating experiences. Using AR, VR, Mixed Reality and 360-degree videos will
present your business anywhere, anytime on a device using a multi sensory experience.
Why does this work because tourists are primed for entertainment and looking to
experience something new. AR is persuasive, compelling and highly entertaining.
• VR is generally delivered as an immersive experience through specialty eyewear, AR can be
Adventure Tourism businesses in particularly don’t have the typical shop door so
technology is vital in terms of communicating and being discovered. Video and digital is
the new language through digital platforms, Apps and technology. Tourists want all their
information in one place at the tip of their fingertips and don’t want to go looking for it
unnecessarily. They will search for an App within a destination as their first port of call,
download it and use it as their go to. Having your information and business included in
Apps is important if you want to be found.

Module 3
1. Marketing
Campaigns &
Strategies
Module 4
2. Customer
First Marketing
1. Marketing
2. Marketing Toolkit
3. Marketing Strategies
4. Value Proposition
5. Market Segmentation
6. Marketing Campaigns
7. Digital Marketing Channels
8. Key Performance Indicators
9. 15 Highly Effective Digital
Marketing Tactics
1. How to Identify Your
Ideal Customer?
2. Profiling Your Ideal
Customers
3. The Decision Making
Journey
4. How TripAdvisor Works
Module 1
1. The Future Adventure
Traveller
1. Explained
2. New & Growing Markets
3. Keeping Up with Global
Trends
4. New and Growing Trends
5. The Future Travel
Experience
1. Virtual Reality has Become
a Bigger Part of our Reality
2. Looking into Now & the
Future of Tourism & Travel
3. The Future of Tourism
Travel Apps
4. Future of Marketing
Technology – What the
Experts Say!
Module 2
2. Future Trends in
Technology & Travel

Module 7
Travel Apps, AR, VR &
MR
Module 8
Immersive Digital
Technologies
1. Augmented Reality, Virtual
Reality, Mixed Reality &
360 Degree Video
2. How can Businesses Use
AR, VR, MR, 360 Degree
Videos as Marketing Tools
3. Why Adventure Tourism
Needs Travel Apps
4. Developing a Travel App
5. Case Study: Extreme
Ireland Travel App
6. VR & AR App Development
7. Trekksoft Mobile
Management App
1. 360-degree Videos Provide
Massive Potential for Adventure
Tourism
2. Make Your Own 360-degree
Videos in minutes, practically free
3. Case Studies: Experience
Development Using Immersive
Technology
4. Drones are Changing the
Adventure Tourism Industry
5. Drones are Changing Tourism
Marketing
6. What to Consider Before Investing
in a Drone
7. Drone Tutorials
Next Module
This Section: Immersive Digital Technologies
will Cover Topics 1-7
Module 6
5. Social
Media
1. The Ultimate Facebook
Checklist
2. The Perfect Facebook
Post
3. What to Avoid on
Facebook
4. Instagram Cheat-sheet
5. Useful Social Media
Tools
Module 5
5. Adventure Tourism
Website
1. Making a Good First
Impression Online
2. Let’s Go From a Good
First Impression to a
Great First Impression
3. 12 Call to Action
Buttons that will
Double Your Sales
4. How to Get in Front of
Your Customers Online

www.adventuretourism.eu
AVIP Facebook
Contact Us
Thank You

AVIP Module 7 - Travel Apps, AR, VR, MR

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