Last June 20, 2019 (Wednesday), HubLearn’s CEO/Founder, ADAM DOLLNER, gave a talk during an event entitled “NTCC x Tech AR/VR in Tourism: Tourism Through the Glasses of Technology” organized by the Netherlands-Thai Chamber of Commerce and held at Empire Tower, Bangkok, Thailand. Adam’s presentation focused on inspiring and informing people about AR (Augmented Reality) and VR (Virtual Reality) – what these technologies are, where and why we should use them.

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Tourism Through the
Glasses of Technology
June 19th 2019
Bangkok, Thailand

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HubLearn is a social enterprise startup that aims to create
opportunities by knowledge-sharing, learning, job creation & earning.
We mainly want to help people and SMB with less resources into tech
careers and the world of tomorrow.
It’s about YOU.
Connect with me to know more.
Business Card
ADAM DOLLNER
ADAM@HUBLEARN.com / .org
+4526214444
LinkedIn

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WHAT is
WHY use
WHERE to use
Objective
AUGMENTED REALITY (AR)
VIRTUAL REALITY (VR)
360-DEGREE

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Spectrum

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o Digital Overlay in the Real World
o Types of AR
• Projection-based AR
• Recognition-based AR
(Marker-based AR & Marker-less AR)
• Location-based AR
• Outline AR
o AR Release Function
• AR App
• AR Build Into App
• Web AR
What is AR

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Type: Projection-based AR

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Type: Recognition-based AR

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Type: Location -based & Outline AR

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AR App
AR Release Function
AR Build
Into App
Race HelmetFace Paint
Web-AR
1. Scan
or
2. Press
Launch
button
3. Scan

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What is VR & 360
o Digital Simulated World
o VR & 360 are actually two separate experiences but
viewed from the same headset technology
• VR: all digital made
• 360: photo or video with 360 degree
o Media and marketing materials often use these
terms interchangeably
o VR Video vs. VR Tour
• VR Video: Cameraman decides the speed
• VR Tour: User decides the speed

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A lot of reasons but some of them are:
o Consumer engagement
o Cost Saving
=> Let the customer serve themselves => Less Staff
=> Make digital prototypes before producing a physical version
o Better onboard of new staff
o Interior designer (e.g. of a hotel room before ordering interior)
o Only the imagination sets the limits.
Why Use AR?

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Why use VR & 360?
TEXT
Wow, Bangkok
is so beautiful!
PHOTO VIDEO 360
Who is the future VR tourist?
Everyone with a smartphone.
Already possible today e.g. YouTube
Cons:
Can't physically feel or sense anything
The Future:
Special suits or travel capsules
To align expectations – Giving the feeling of being there – Try before you go

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VRoom Service Travel Centre360 Video or Tour of Your Place
Where to Use VR & 360?

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Only the imagination sets the limits.
Where to Use AR?

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Where to Use AR?

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Regular Marketing

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In- and Outdoor Navigation

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Sightseeing for Fulfillment

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Storytelling

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Restaurant Menu

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Seeing Price and Availability

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Augmented Reality Translation

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Arts and Culture

24. 24
Staff and Guest Support

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Scan QR-code

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Thank You
FIT FOR A PURPOSE.
FIT FOR THE FUTURE.
Helping locals into tech and the future of tomorrow.
Help us to help others - together we are stronger.
ADAM DOLLNER
adam@hublearn.com / .org
+4526214444
Business Card LinkedIn