Somewhere Else is a London-based immersive technologies innovation agency. Working with daring brands and organisations, we’re on a mission to generate commercial and operational value through augmented, mixed and virtual reality.

1. Somewhere ElseAbout Us & Credentials
January 2019

2. At the heart of the best-performing organisations is a spirit of
innovation.
Somewhere Else is a London-based immersive technologies innovation
agency. Working with daring brands and organisations, we’re on a mission
to generate commercial and operational value through augmented, mixed
and virtual reality.
With Somewhere Else Solutions, our enterprise arm, we are reimagining
training, service design and corporate communications to accelerate
business transformation.
Somewhere Else Studios, our storytelling arm, enables global brands to build
meaningful relationships with their audiences through purposeful
immersive experiences.
Our results-oriented approach is rooted in the intersection of
human-centered design, lean iteration, and a passion for storytelling.
About us

3. Enterprise VR Solutions

4. The Brief
TLN, a leading corporate training company, approached us with a clear
objective: solving the challenge of achieving operational excellence
through scalable executive-level leadership training.
Unframed
We created GEMBA®, a LEAN leadership university in VR. This multi-user
Enterprise VR platform allows Fortune 500 companies to deploy
high-level collaborative Leadership development programmes on a mass
scale.
Featuring case studies from BMW, Boeing, Nike and more, The GEMBA®
offers a dynamic interactive series of simulations and problem-solving
exercises: a unique learning experience that sticks!
Results
GEMBA® is the world’s first accredited Masterclass in Virtual Reality and
received support from BMW & Vive.
GEMBA® will soon be deployed to train the ABB’s 13,500 staff across 32
sites in VR.
The Leadership Network®
Gemba®

5. The Brief
New technologies and evolving customer behavior are impacting the
travel experience. Travelex, the world’s largest foreign exchange bureau, is
thinking ahead of the curve. Using VR, they wanted to bring to life their
vision to become the frictionless provider of borderless travel experiences.
Unframed
Travelex’s solution combines a vast array of fintech & mobile technologies
in a uniquely innovative fashion. We opted for creating a human-centred
experience using real-time VR: a first person journey in a “Frictionless
Travel Future”.
A Frictionless Travel Future puts you in the shoes of an international
traveler on its way from London to New York. From home to your final
destination, you will get to experience a future where Travelex’s
technology has become your best travel companion.
Results
The experience was showcased to Travelex’s key strategic partners &
internal stakeholders
Travelex
A Frictionless Travel Future

6. The Brief
KPMG needed to explain its cutting-edge Dynamic Risk Assessment (DRA)
model to staff and clients in a clear yet memorable way.
The model is complex, but its value is simple - the DRA links up
interconnected factors in a new way and improves how KPMG assesses
risk for its clients.
Unframed
We enlisted Andries Terblanché, KPMG’s Global Lead on Risk Assessment,
to explain the relevance of the DRA model in virtual reality.
We used a archive footage to place the DRA in context and rich 3D
animations to illustrate how it's being applied in today’s new risk
landscape.
Results
KPMG used the experience to engage employees internally and
communicate the value of their innovative model to clients, partners and
investors at events and tradeshows.
KPMG
Dynamic Risk Assessment

7. Location-based VR

8. The Brief
Adidas’s goal was simple – to excite and challenge their adrenaline junkie
customers in a way they would have never expected. We were tasked to
find an unforgettable way to market TERREX, adidas’ line of outdoor
apparel & accessories.
Unframed
We integrated 360-degree footagemof accomplished climbers Ben Rueck
and Delaney Miller with interactive, real-time 3D VR.
Halfway through the experience, Delaney is seen slipping of the rock - just
a few meters away from the summit. That's when players are thrust into
her shoes to complete the climb from a first-person POV, with their own
two hands.
Results
● Showcased in 50 TERREX shops across 10 cities in China
● Showcased at adidas’ Rockstars event
● Showcased at adidas’ Global Marketing Meeting of 800 Adidas
executives in Germany.
Adidas TERREX
Delicatessen

9. The Brief
Give UEFA Champions League fans the VR experience of their life at the
2017 Champions League Final in Cardiff.
Unframed
Developing for the Sony Playstation VR, we fulfilled one of the football
fans’ ultimate dreams: be immersed pitch-side into the journey of their
favourite team in the lead up to the final...and raising the Champions
League trophy to the the acclaim of the Cardiff Millenium stadium.
Results
During the 4 days of the event, there were constant queues at the VR Fan
Zone equipped with 18 PSVR.
Over 2,000 Real Madrid or Juventus fans got to try the “Road to Cardiff”
experience.
UEFA Champions League
Road to Cardiff

10. The Brief
Design an innovative experience based on the French psychological TV
thriller, The Witnesses (Les Temoins).
The story: Emilie has been locked in a basement, abused and tortured.
There, she gave birth to her captor’s baby, who kidnapped him and left
Emilie for dead.
Unframed
We created a two-player transmedia escape room where a player solves
physical puzzles in a real recreation of Emilie’s room whilst his partner, in
VR, find clues inside her twisted memories.
Results
● World’s first escape room to integrate virtual reality.
● Sold-out for the entire duration of the four-month campaign
(2017) and re-launched for 7 months in 2018
● Received high-profile media attention from the likes of France
Inter, The Drum or Le Journal du Geek.
France Télévisions
Emilie S.

11. The Brief
Three challenged us to amplify their campaign for the launch of their ‘Feel
At Home’ roaming service. Three needed to engage customers in a fun
way that captured their unique tongue-in-cheek style.
Unframed
For this 360 animated film, we took customers on a journey to 5 exotic
destinations covered in Three’s roaming plan. On the Samsung Gear, we
launched viewers into a fast-paced adventure from the comfort of their
chairs.
Results
● Showcased in Westfields London and the Bullring in
Birmingham over 4 days
● Showcased across retail stores nationwide
● More than 50% of the people who tried the experience shared
their personal details with Three
Three
Never Settle

12. The Brief
Art Night is the largest free contemporary arts festival in London.
Miao Ying is known as the 'Artist of the Internet', and with Somewhere
Else, she recreated her vision, in virtual reality, for this one-night-only
installation.
Unframed
Happily Contained is an interactive transmedia installation that questions
our perceived reality, who creates it and why. Visitors arrived to the
Embassy Gardens Marketing Suite.
‘Happily Contained’ was designed to feel eerie and disquieting at times, as
it discusses how tech companies push branded lifestyles with targeted
advertising, by tracking and monetising their users' data.
Results
● Happily Contained premiered in London in July 2018. Over 500
people were able to try the experience that night.
● Art Night and dsl collection co-commissioned Happily Contained,
with generous support from Phillips, Ecoworld Ballymore, HTC
Vive and MSI Computers UK.
Art Night London
Happily Contained

13. The Brief
Samsung wanted to demonstrate the creative potential of their first-ever
mobile virtual reality headset. To inspire ambassadors to talk about the
Gear VR as the first mainstream mobile headset, we gave people a walk
down memory lane with a Halloween-themed ghost train VR experience.
Unframed
Using highly detailed 360-degree animations, we recreated an iconic
funfair ghost train experience. The twist? We supercharged this simple
and familiar idea by programming motion-controlled chairs to respond to
the drops, twists and turns of the virtual ride.
Results
● The experience was toured in 6 UK cities
● Constant queues throughout the roadshow
● Lots of screams and laughter
Samsung
Ghost Train

14. 360 Film & Animation

15. The Brief
For the launch of Season 2 of the award-winning police drama The Bureau
(Le Bureau des Legendes), French broadcaster Canal Plus wanted to
reward existing fans - and captivate new ones. How? By giving them the
starring role.
Unframed
We set out to produce a 360 spin-off of the show. In that episode, we gave
viewers the role of a spy on assignment - at the heart of the action. Using
custom 360 filming rigs, we joined the actors and crew on set to create an
exhilarating spy adventure in the streets of Paris.
Results
● Awarded 2nd place in the Digital Innovation Grand Prix
● Recognised as the first VR spin-off of a European television series
● Received 1m+ views on the Canal Plus website and social media
channels
● Showcased in cities across France and generated regional media
attention
Canal+
Le Bureau des Légendes

16. The Brief
Euronics, the smart home retailer, wanted to promote the ‘smart
products’ category with customers that are put off by the price tag.
To do so they needed to inspire confidence and spark desire for the
product category. To address this challenge, we examined the
psychological factors that encourage the purchase of smart appliances.
Unframed
We learned that convenience, safety, and eco-friendliness are key. Beyond
the features, it’s ultimately the experience of being in a Smart Home that
sells.
Wearing a dedicated Samsung Gear VR displayed in Euronics shops, the
viewer gets to experience one blissful morning in the house of their
dreams. The narrator’s calming voice cues an animated 360-degree film,
which turns the Smart Home into a caring one.
Results
The experience was produced in 7 languages, for smartphone, mobile and
premium VR headsets and showcased in 30+ Euronics stores in Europe.
Euronics
The Thoughtful Home

17. The Brief
ExxonMobil's cutting-edge oil testing service (MSLA) uses the latest
industry practices and digital innovations to deliver unrivalled customer
experiences.
Our mission was to a unique VR showcase of the service for Exxon Mobil to
cut through the noise and improve conversion rates at trade shows.
Unframed
Technology isn’t the MSLA’s only selling point. The service brings peace of
mind to those who use it. To explain the process, we visualised an oil
sample’s story. From scenic wind farms in Belgium to Exxon’s high-tech
Rotterdam lab, we captured 360 video and used 3D motion graphics to
humanise the service and bring its innovative approach to life.
Results
● Showcased at 10+ trade show in 5 countries to date
● Showcase at international trade shows until late 2019
Exxon Mobil
MobilServ Oil Analysis

18. 232 Shoreditch High St
E1 6PJ, London, UK
Email: hello@somewhereelse.co
Phone: +44 (0) 7917 735 078
Website: https://somewhereelse.co © Somewhere Else
Thank You.