The document discusses virtual reality (VR) and its potential uses for businesses. It provides an overview of VR, comparing different types like tethered, mobile, and browser-based VR. It outlines several key business uses for VR, such as allowing clients to visualize designs, conducting virtual tours and presentations, and using VR at events. The document advocates for authoring simple VR experiences that integrate with existing workflows and can be easily shared and viewed on different hardware. It also provides best practices around authoring, storing, and viewing VR content for business purposes.
Workshop taught by Mark Billinghurst at the ICIDM 2013 conference about using the Junaio platform for designing mobile AR applications. Presented on December 2nd 2013. Provides material about using Metaio Creator, and Junaio coding for developing marker based and GPS based mobile AR applications.
Introduction to Augmented Reality - Please Share ! Navjeet Chhina
Explained are the core concepts of Augmented Reality and Virtual Reality. You will see a glossary of terms, along with use cases for business and metrics attached to creating immersive technology solutions
Merged Reality: Understanding how virtual and augmented realities could trans...Ericsson Latin America
Incorporating technology into our everyday lives is quickly becoming the norm. The World Economic Forum calls the idea of merging the real with the digital – the Fourth Industrial Revolution. Virtual and augmented realities could encourage a similar technological revolution – one where consumers transition between virtual and physical worlds effortlessly for their everyday life activities.
However, in their current form, virtual and augmented technologies collide rather than merge with our physical reality. Today the bulky headsets cut off the user from their surroundings, as well as hinder mobility, and a highly interactive VR experience can induce nausea for some users.
Consumers expect next-generation networks like 5G to address these challenges and enrich shared experiences by providing a fast and high-bandwidth network.
In this Ericsson ConsumerLab report, we explore the impact of these imminent changes on consumer lifestyles, from the perspective of early adopters, laggards and consumers who are planning to use a headset in the future. We also look at the enabling role that next-generation networks like 5G could play.
Workshop taught by Mark Billinghurst at the ICIDM 2013 conference about using the Junaio platform for designing mobile AR applications. Presented on December 2nd 2013. Provides material about using Metaio Creator, and Junaio coding for developing marker based and GPS based mobile AR applications.
Introduction to Augmented Reality - Please Share ! Navjeet Chhina
Explained are the core concepts of Augmented Reality and Virtual Reality. You will see a glossary of terms, along with use cases for business and metrics attached to creating immersive technology solutions
Merged Reality: Understanding how virtual and augmented realities could trans...Ericsson Latin America
Incorporating technology into our everyday lives is quickly becoming the norm. The World Economic Forum calls the idea of merging the real with the digital – the Fourth Industrial Revolution. Virtual and augmented realities could encourage a similar technological revolution – one where consumers transition between virtual and physical worlds effortlessly for their everyday life activities.
However, in their current form, virtual and augmented technologies collide rather than merge with our physical reality. Today the bulky headsets cut off the user from their surroundings, as well as hinder mobility, and a highly interactive VR experience can induce nausea for some users.
Consumers expect next-generation networks like 5G to address these challenges and enrich shared experiences by providing a fast and high-bandwidth network.
In this Ericsson ConsumerLab report, we explore the impact of these imminent changes on consumer lifestyles, from the perspective of early adopters, laggards and consumers who are planning to use a headset in the future. We also look at the enabling role that next-generation networks like 5G could play.
Virtual Reality: Are You Ready? - SMPS Presentation Boaz AshkenazyBoaz Ashkenazy
Society for Marketing Professional Services presents experts in the field of virtual reality (VR) and augmented reality (AR) as they relate to the AEC industry. Speakers will present on how they are using VR, its value in our industry, and what the VR future holds. Presentation by Boaz Ashkenazy, Studio 216
- En quoi la réalité virtuelle est-elle un nouveau vecteur de conversation avec notre consommateur ?
- Quels sont ses réels impacts aujourd’hui ?
- Quelles sont les industries qui ont osé sauter le pas ?
La réalité virtuelle est désormais un atout dans le portfolio marketing et devient un outil incontestable pour créer de l’engagement.
Damien Lefebvre
Co-president, Canada
damien.lefebvre@valtech.ca
Providers of live, linear, and VOD content strive to engage viewers on all of the most popular screens - and there will soon be two new device types to add to the must-reach list. Virtual reality (VR) devices like Samsung Gear VR, Oculus Rift, HTC Vive, Playstation VR, and Google Cardboard will be added first. A little further out, augmented reality (AR) devices like Microsoft HoloLens and Meta 2 will also belong on the list.
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022Bernard Marr
With the hype around the metaverse, there are a lot of things happing in the extended reality (XR) world. Here we explore the five biggest trends in VR, AR, and MR for 2022 including new headsets, 5G, as well as applications in retail and education.
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing insights, visit http://blog.360i.com/
The Future of Play in a Gamified World: Webinar Presentation with transcriptGavin Gordon
As the digital experience of play and games becomes increasingly sophisticated and immersive, how does this alter consumers' perception and expectation of media?
Leading global consumer trend company Foresight Factory broadcast this webinar on Aug 25, 2016, looking at:
1. How will immersion in digital experiences - in commercial contexts too - change the consumer's relationship with media content?
2. What are the new and future expectations of brands across sectors such as retail? education? Health? And those in the game space?
3. Consumers want easier, more efficient ways to better themselves. Can brands position themselves as life-hacking partners - helping the consumer play their way to a better self?
Foresight Factory research points to a huge demand for learning within the context of entertainment; does this follow with a world of gamification?
“The State of VR in 2017” is a white paper covering the immersive reality industry. It is following some upcoming trends and companies working in sectors from gaming to medical to e-commerce, while focusing on how the technology benefits each of the industries.
For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
Smartphone, e-readers and tablets have dramatically changed the way we access content and digital services today. Designing the user experience means re-thinking the traditional paradigms in use for the web and considering a broader picture where the experience is pervasive, multi-channel and cross-device.
What is fundamental, is optimizing the user experience by designing the interaction through different contexts, functionality and mobile platforms, simply translating the desktop interface is not enough.
Rethinking the business logic of a service centered around the user, is the first step to designing a complex multi-channel experience.
Combining design methodology with agile development is the next step in bringing a successful product or service to market.
The Important Difference Between Virtual Reality, Augmented Reality and Mixed...Bernard Marr
Now that virtual reality (VR), augmented reality (AR) and mixed reality (MR) are becoming more mainstream, people outside of tech circles have more questions about how these technologies differ. Here, we outline the difference between virtual reality, augmented reality, and mixed reality.
Virtual Reality: Are You Ready? - SMPS Presentation Boaz AshkenazyBoaz Ashkenazy
Society for Marketing Professional Services presents experts in the field of virtual reality (VR) and augmented reality (AR) as they relate to the AEC industry. Speakers will present on how they are using VR, its value in our industry, and what the VR future holds. Presentation by Boaz Ashkenazy, Studio 216
- En quoi la réalité virtuelle est-elle un nouveau vecteur de conversation avec notre consommateur ?
- Quels sont ses réels impacts aujourd’hui ?
- Quelles sont les industries qui ont osé sauter le pas ?
La réalité virtuelle est désormais un atout dans le portfolio marketing et devient un outil incontestable pour créer de l’engagement.
Damien Lefebvre
Co-president, Canada
damien.lefebvre@valtech.ca
Providers of live, linear, and VOD content strive to engage viewers on all of the most popular screens - and there will soon be two new device types to add to the must-reach list. Virtual reality (VR) devices like Samsung Gear VR, Oculus Rift, HTC Vive, Playstation VR, and Google Cardboard will be added first. A little further out, augmented reality (AR) devices like Microsoft HoloLens and Meta 2 will also belong on the list.
The 5 Biggest Virtual, Augmented, And Mixed Reality Trends In 2022Bernard Marr
With the hype around the metaverse, there are a lot of things happing in the extended reality (XR) world. Here we explore the five biggest trends in VR, AR, and MR for 2022 including new headsets, 5G, as well as applications in retail and education.
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
David Berkowitz, VP of Emerging Media at digital agency 360i, shares his comprehensive recap of this year's Consumer Electronics Show (CES) in Las Vegas. For more technology + digital marketing insights, visit http://blog.360i.com/
The Future of Play in a Gamified World: Webinar Presentation with transcriptGavin Gordon
As the digital experience of play and games becomes increasingly sophisticated and immersive, how does this alter consumers' perception and expectation of media?
Leading global consumer trend company Foresight Factory broadcast this webinar on Aug 25, 2016, looking at:
1. How will immersion in digital experiences - in commercial contexts too - change the consumer's relationship with media content?
2. What are the new and future expectations of brands across sectors such as retail? education? Health? And those in the game space?
3. Consumers want easier, more efficient ways to better themselves. Can brands position themselves as life-hacking partners - helping the consumer play their way to a better self?
Foresight Factory research points to a huge demand for learning within the context of entertainment; does this follow with a world of gamification?
“The State of VR in 2017” is a white paper covering the immersive reality industry. It is following some upcoming trends and companies working in sectors from gaming to medical to e-commerce, while focusing on how the technology benefits each of the industries.
For fashion brands, building a touchpoint landscape is an increasingly daunting task. Fashion is democratizing rapidly and a new breed of social media like Pinterest is bringing great opportunities. This presentation offers a method of building real story telling customer journeys for different customer types. It also shows a number of promising trends. It includes overviews of online and offline touchpoints, owned, bought, and earnt media; it shows ways of connecting touchpoints with QR codes and more.
Smartphone, e-readers and tablets have dramatically changed the way we access content and digital services today. Designing the user experience means re-thinking the traditional paradigms in use for the web and considering a broader picture where the experience is pervasive, multi-channel and cross-device.
What is fundamental, is optimizing the user experience by designing the interaction through different contexts, functionality and mobile platforms, simply translating the desktop interface is not enough.
Rethinking the business logic of a service centered around the user, is the first step to designing a complex multi-channel experience.
Combining design methodology with agile development is the next step in bringing a successful product or service to market.
The Important Difference Between Virtual Reality, Augmented Reality and Mixed...Bernard Marr
Now that virtual reality (VR), augmented reality (AR) and mixed reality (MR) are becoming more mainstream, people outside of tech circles have more questions about how these technologies differ. Here, we outline the difference between virtual reality, augmented reality, and mixed reality.
Google recently announced the latest version of its open-source app development framework called Flutter. Here you’ll learn about the newest improvements and features of Flutter 2.8.
These 3 Business Functions Could Be Transformed By VR Bernard Marr
Virtual reality technology is advancing very fast, and many businesses are looking at this technology to help them to improve customer engagement and make their internal processes more efficient. Here we look at the key business functions that should look at VR now.
The integration of Virtual Reality & Augmented Reality with multiple mobile, wearable, IoT & conversational platforms extends possibilities for a plethora of immersive applications for a wide range of industries.
According to Statista, the combined the market size of VR & AR would be $210bn by 2022.
How Virtual Reality impacts Shopping Habits?Valtech Canada
HOW VIRTUAL REALITY WILL IMPACT SHOPPING HABITS? Is VRcommerce or Vtail for real? Is 2016 the year virtual reality finally makes its breakthrough as a mainstream technology?
Virtual Reality is going beyond everyone's expectations: creating a new form of brand connection based on empathy, thus becoming a powerful marketing asset to engage shoppers. Within the next 5 years, VR and AR (Augmented Reality) global revenues are set grow exponentially to 100bn$. Those projections clearly show the opportunity for retailers to be early adopters and tailor immersive shopper experiences. Whether you are curious or knowledgeable, let’s take a look into the future of retail in VR with our exclusive keynote Jean-François Tremblay, Virtual Reality & Augmented Reality Practice Lead at Valtech
Immersive Technology is any technology that extends reality or creates a new reality by leveraging the 360 space. Here is a detailed guide into the various facets of Immersive Technology!
PWC: Why we believe VR/AR will boost global GDP by $1.5 trillionAlejandro Franceschi
PWC: Why we believe VR/AR will boost global GDP by $1.5 trillion USD.
We estimate virtual reality (VR) and augmented reality (AR) can bring net economic benefits of $1.5 trillion by 2030. But where did we get that number from? As you can imagine, estimating the potential impacts of new technologies like VR and AR is tricky and uncertain. The task is even more difficult when these technologies are expected to develop rapidly and become more deeply ingrained in our everyday lives. But we feel it's important to highlight the potential in a way that give our clients the facts to build a business case to act - and that starts with a robust methodology.
Introduction to VR ebook- Dream School.pdfMahadi Hasan
Introduction to VR ebook- Dream School
Virtual Reality (VR) is a rapidly growing technology that offers a new way of experiencing the world and beyond. Whether you're interested in gaming, education, or exploring new environments, VR provides an immersive and interactive experience that is unlike anything you've seen before.
Similar to All You Need to Know about VR for Business (20)
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
2. www.yulio.com - Powering VR Ready Businesses
THE PROMISE
The promise of virtual reality has always been
enormous. Put on these goggles, go nowhere,
and be transported anywhere. Born of technology,
virtual reality at its core is an organic experience.
Yes, it’s man meets machine, but what happens
is strictly within the mind.
THE STATE OF VIRTUAL REALITY BY MATTHEW SCHNIPPER
3. www.yulio.com - Powering VR Ready Businesses
THE HIGHLIGHTS
WHAT’S AT THE CORE?
VR’s real power is in its ability to tell visual
stories without ambiguity.
Businesses which use images to tell
stories or make sales can do so better
with VR – with greater immersion and less
ambiguity than 2D.
BUSINESS V. CONSUMER
Somewhat slower consumer headset
adoption isn’t reflective of VR business
uses.
Business can amortize the costs of hard-
ware and content over many clients, and
let customers use VR to achieve a specific
goal, vs. adopting it into their leisure time.
INDUSTRY PLAYERS
The major tech companies and venture
capitalist firms are betting on big things
from VR in 2017.
Apple, Google and Facebook are all
making significant investments.
Smaller firms are receiving VC funding
at a significant pace.
ACHIEVING ROI
The winning systems for integrating VR
into business will be those that reduce
friction and work with existing business
process.
And help consumers and clients with
greater understanding, visualizing or
experiencing to speed time to sale for
business.
4. www.yulio.com - Powering VR Ready Businesses
DEFINING THE LANDSCAPE
VIRTUAL REALITY
VR is simply an immersive
experience in an alternate space –
not necessarily one that doesn’t
exist, just not one where the viewer
is located.
AUGMENTED REALITY
AR is when computer generated
images are superimposed on the
real world. The views are combined,
but don’t really interact.
The most widely known example is
the Pokemon Go craze from summer
2016.
MIXED REALITY
is a blend of these ideas, where the
user can see the real world, then add
elements of the virtual world and
they behave together as if they are in
real space.
This is the least well known of the
the three, mostly because the
technology to do so seamlessly isn’t
widely available.
5. www.yulio.com - Powering VR Ready Businesses
WHY NOW IS THE TIME FOR VR
VR in various formats has come and gone before, so why are we now at the tipping
point where it is part of business practice? There are some key moments that have made it possible:
TECHNOLOGY
Access has been democratized. Google Cardboard
headsets are ~$15 The tech giants are moving. Google is
rapidly developing for the Daydream, Facebook invested
$2B in Oculus Rift and will be keen to show everyone why
they did so, and Apple is hiring VR experts.
INDUSTRY
Venture Capitalist investment in VR grew significantly in
2016 and is expected to continue through 2018. Content is
king, and the hardware players know it. Jobs for VR
developers grew rapidly through 2016.
B2B BUYS IN
Going beyond gaming; VR is moving into business,
in design, marketing and sales. Ford is experimenting
with using it to evaluate vehicle design before building
begins, estimating saving $8M per year. Lowe’s has
experimented with the Holoroom, an experience where
customers can try out design and finishes before buying.
Carnival cruises worked with Sony to let in-store
customers explore its ships. And there are significant
implications in military and medical training –
anywhere real life practice would be dangerous
or expensive.
6. www.yulio.com - Powering VR Ready Businesses
CONSUMER DISAPPOINTMENT
Let’s address why reports of VR in the consumer space may say it is lagging or overhyped
VR headset sales and expectations of ubiquitous
headset ownership have lagged, but were so
strong that anything less than heavy adoption
feels like failure.
Reasons include price and lack of content.
But Business VR, used briefly to achieve a
customer goal like visualizing a purchase,
is likely the best use of the medium.
Source: SuperData as quoted in The Wall Street Journal
32.31.50.80
PlayStation VR
Oculus Rift
Vive
HEADSET SALES IN MILLIONS
Estimated Sales
Forecast
7. www.yulio.com - Powering VR Ready Businesses
CONSUMER DISAPPOINTMENT
What does it mean for business?
Many of the reasons people have been
uninterested in buying a headset for
personal use aren’t applicable to business.
B2B VR users create their own content,
amortize the costs over hundreds of users
and allow for brief experiences that achieve
an objective, like previewing designs or
investigating a purchase.
Source: Thrive Analytics, “Virtual Reality Monitor: 2017 Wave 1- Highlights”, May 2017
OTHER 0.1
POOR QUALITY OF CONTENT 0.03
LACK OF CONTENT 0.12
I’VE HEARD IT CAUSES
MOTION SICKNESS 0.14
TOO EXPENSIVE 0.43
JUST NOT INTERESTED 0.53
8. www.yulio.com - Powering VR Ready Businesses
CONSUMER DISAPPOINTMENT
What does it mean for business?
Analysts remain optimistic about consumer
sales, with users nearly doubling from 2017
to 2018. Revenue from the sale of devices is
estimated to grow 5x in the next 3 years
Source: WebPage FX Data
20182017201620152014
200,000,000
150,000,000
100,000,000
50,000,000
200,000
6,700,000
43,000,000
90,000,000
171,000,000
VR USERS BY YEAR
10. www.yulio.com - Powering VR Ready Businesses
3 KEY VR TYPES
TETHERED
Tethered is likely what you think of when you hear VR. Oculus
Rift and HTC Vive are the most well known hardware versions
of these. This is the most immersive form of VR, with 6-degrees
of freedom, where the viewer can look around and move through
(controlled) space.
PROS: by far, the most immersive experience, able to process
more complex data for presentation.
CONS: requires significant hardware investment of both VR
gear and computing power, isolates the user, frequently
causes nausea.
11. www.yulio.com - Powering VR Ready Businesses
3 KEY VR TYPES
MOBILE VR
Mobile VR is the ability to experience VR with an untethered
headset (like Google Cardboard or Samsung Gear VR) and a
viewing engine, usually a smartphone. Provides 3-degrees
of freedom to track head movements and allow 360 views.
PROS: VR experiences can be shared anywhere, complete
freedom from cables, less isolating for the viewer.
CONS: less immersive than tethered, does not allow for
movement through space, only change of gaze.
12. www.yulio.com - Powering VR Ready Businesses
3 KEY VR TYPES
BROWSER
Experiencing VR over a browser, on any device, without goggles.
While not a true VR experience, it is potentially useful to share
VR designs more broadly and does provide 360° views the user
can pan around.
PROS: an option for motion sensitive individuals, a way for a
larger audience to experience a space or presentations, without
headsets.
CONS: not a true VR experience.
13. www.yulio.com - Powering VR Ready Businesses
Immersion Level
Easy to share and
view remotely
Ease of setup Ease of viewing
Risk of negative
viewer experience
Price
Browser Moderate Yes Best High None Authoring software only
Basic mobile
(Google Cardboard)
Good If viewer has headset Good High Unlikely
Inexpensive
($10)
Advanced Mobile
(Better viewer like Samsung Gear)
Very Good If viewer has headset Good High Unlikely
Moderate
($100)
Tethered Best No Poor Need assistant to ensure safety More likely Can be $5k
3 KEY VR TYPES
COMPARING THE OPTIONS
14. www.yulio.com - Powering VR Ready Businesses
VR MEANS BUSINESS: USE CASES
www.yulio.com - Powering VR Ready Businesses
15. www.yulio.com - Powering VR Ready Businesses
VR MEANS BUSINESS
VR’S WINNING PATTERNS
DOESN’T EXIST YET EXISTS BUT IS FAR AWAY IS TOO LARGE, EXPENSIVE OR
IMPRACTICAL TO MODEL
Successful VR Use Cases Typically Fall into
One of Three Categories. VR can brings us
to something that:
16. www.yulio.com - Powering VR Ready Businesses
VR MEANS BUSINESS
MAKING IT REAL
In the fields of architecture, planning, and interior design,
VR has the power to create an unambiguous translation of a
design story, which has been impossible with existing tools
and language.
Dream’s Brighton community in Saskatchewan wanted to go
beyond building model homes to show potential buyers the
outdoor spaces and common community elements.
Without VR, it would have been impossible to experience spaces
of this scale, including shopping areas, streetscapes and huge
parks.
The VR experience we developed with Yulio VR for Dream
Development’s Brighton Community is the perfect way to
experience the community before construction.
17. www.yulio.com - Powering VR Ready Businesses
VR MEANS BUSINESS
NEXT LEVEL DESIGNERS
The next generation of design practitioners are working with
VR as a part of their workflow from the beginning.
Ryerson University uses VR in both its architecture and interior
design programs so that students can collaborate, get feedback
and build portfolios in VR.
The reception has been amazing, the students are in awe
the moment they put that headset on and really bring their
designs and visions to life.
PROFESSOR VINCENT HUI
18. www.yulio.com - Powering VR Ready Businesses
WHAT YOU CAN ACHIEVE WITH VR
www.yulio.com - Powering VR Ready Businesses
19. www.yulio.com - Powering VR Ready Businesses
WHAT YOU CAN ACHIEVE WITH VR
USE VR DESIGNS TO REACH
POTENTIAL CLIENTS
Share your portfolio on your website, and on social media.
Track viewers and offer quotes, headsets or design tips in
return for an email lead.
20. www.yulio.com - Powering VR Ready Businesses
WHAT YOU CAN ACHIEVE WITH VR
KIOSK MODE FORGES CONNECTIONS
With a kiosk setup, customers have immersive VR experiences
with a possible future.
Not just seeing and but being immersed in potential.
Creating emotional connections. Reducing time to sale.
21. www.yulio.com - Powering VR Ready Businesses
WHAT YOU CAN ACHIEVE WITH VR
LET SALES SHOW, NOT TELL
Have sales carry an impressive portfolio in their pockets.
Create memorable presentations and connections to spaces
you’ve already created to drive new business.
22. www.yulio.com - Powering VR Ready Businesses
WHAT YOU CAN ACHIEVE WITH VR
VR FOR IMMERSIVE DESIGN PITCHES
VR pitches allow your clients to see your vision with no
ambiguity.
They speed time to signoff, simplify feedback and reduce costly
changes, driving ROI before construction begins.
23. www.yulio.com - Powering VR Ready Businesses
WHAT YOU CAN ACHIEVE WITH VR
SHOW THE POWER OF CHARITABLE
GIVING
Create emotional connections to the future of your project with
VR views at fundraising events.
Let donors see the impact of charitable giving and make future
projects real today.
IN 2016 UNICEF FOUND 1 IN 6 PEOPLE PRESENTED WITH
VR EXPERIENCES ABOUT THE SYRIAN REFUGEE CRISIS
BECAME DONORS...
TWICE THEIR NORMAL RATE.
24. www.yulio.com - Powering VR Ready Businesses
WHAT YOU CAN ACHIEVE WITH VR
NEXT LEVEL EVENTS
Demonstrate products, including ones too large or too complex
to show at trade shows.
Engage attendees with immersive site surveys or show off your
portfolio.
Go bigger and more interactive than video and stand out.
25. www.yulio.com - Powering VR Ready Businesses
BEST PRACTICES FOR BUSINESS INTEGRATION
www.yulio.com - Powering VR Ready Businesses
26. www.yulio.com - Powering VR Ready Businesses
AUTHORING
The stages of presentation, collaboration and the
levels of fidelity at which you will show clients VR
experiences may not be clear at the beginning of your
VR integration. However, choose an experience that
makes anything possible. A beautiful and immersive
experience that requires 3D programmers is very
different from one that works with your existing tools.
SHARING
Look for options that allow you to author once and
share many times. Will the projects be available in a
few years to share in a portfolio? Will they function
only on certain hardware that may become obsolete?
Can your team collaborate on a design or does the
storage and pricing model of the solution mandate it is
for large scale, final projects only?
VIEWING
This is where hardware options will come into play.
Is the experience only available in a tethered VR
solution in your office? Is it viewable to a client in
a different county on a laptop? Which solution will
offer a non-isolating experience and create a positive
reaction to the images being shared? What hardware
does the client have to have?
BEST PRACTICES FOR BUSINESS INTEGRATION
KEY INTEGRATION POINTS FOR VR
Any solution you choose must integrate across the three key areas of your workflow, from authoring,
through storage and sharing to viewing. Investigate how any VR partner can support you across these areas.
27. www.yulio.com - Powering VR Ready Businesses
Barriers to implementation and use of any business
software are usually caused by making your team
change their process and workflow. People are
naturally resistant to change not only because of the
discomfort, but also a loss of efficiency.
Check with a vendor about the transition from your
existing 2D render to VR experience. What are the
interim steps and how long does it take to create the
VR experience? If programming skills are involved,
how intense are they and how much can be leveraged
between projects?
A lengthy authoring process which doesn’t use the
tools you already have in house may result in good
experiences but will make creation inefficient and
probably result in VR being used for only one stage of
major projects.
By contrast, a simple process with turnkey outputs can
potentially be used from pitch to final presentation and
portfolio at multiple levels of
fidelity.
One valuable use of VR is showcasing variants to
clients – in lighting patterns or colour schemes, and
in exploring sightlines.
Complicated process will mean the variant renders
aren’t feasible and limit your ability to use VR to gain
client feedback and quick decisions.
BEST PRACTICES FOR BUSINESS INTEGRATION
AUTHORING SIMPLE VR EXPERIENCES
28. www.yulio.com - Powering VR Ready Businesses
Look for an asset storage component to a VR solution
that has security measures for your intellectual
property, and that can be reliably accessed for an
indefinite period.
Like any business software solution, the VR system
you choose should be reliably world class in its service
level agreements and ability to enhance, protect and
present your intellectual property.
Ask any potential vendors to outline their pricing
model. Any model which is based on a per project
basis might limit access to your projects. If you are
permitted only a few projects per month, they may not
be accessible as part of long term storage.
Think about the potential for designs to be shared not
only with clients, but long term as part of an online
portfolio, used in PR releases and accessed in real
time during pitches as you show potential clients your
experience with similar spaces.
BEST PRACTICES FOR BUSINESS INTEGRATION
STORING VR EXPERIENCES
29. www.yulio.com - Powering VR Ready Businesses
Look for a solution that offers you both a static
experience, and one where you and your clients
can move through space.
A key challenge with VR is that viewing is an isolating
experience. When you have a client wear a headset,
you are essentially blindfolding that person. It creates
discomfort for many people, either because they fear
looking foolish in front of their colleagues or in some
cases, due to nausea.
Look for solutions that breakdown these barriers. You
won’t want to have to train clients how to view your
designs – no one wants to be guided through
complicated commands or which buttons to push in
front of their colleagues, so you want something the
end user finds intuitive.
Find a system that lets you tell your narrative. Ideally
there will be a way to direct the viewer’s attention to
specific elements of the design, rather than have them
wander on their own. Their response and feedback will
be much more coherent when their gaze is properly
directed, and the experience will be less isolating.
Investigate how design elements can be linked. Does
the software allow for hotspots, or for the presenter
to easily switch views?
A fishtank or screen based view is also important.
You will encounter motion sensitive people who are
reluctant to try the headsets,
The solution should work whether you are presenting
something in person, or remotely. Consider the
presentation modes that fit into your workflow
when evaluating sharing.
BEST PRACTICES FOR BUSINESS INTEGRATION
SHARING VR EXPERIENCES
30. www.yulio.com - Powering VR Ready Businesses
HARDWARE
Is sharing the experience technology agnostic, or will
you have unusable experiences in a few years if certain
viewers are obsolete
IT INTEGRATION
Does adopting this technology require integration
with your storage and security systems, and what is
the extent of that work.
TRAINING
How intuitive is using the viewer, or will clients need
training to view your designs.
BEST PRACTICES FOR BUSINESS INTEGRATION
OTHER INTEGRATION CONSIDERATIONS
31. www.yulio.com - Powering VR Ready Businesses
With investment from the major consumer
tech firms, VCs and increasing interest
from industry in using VR for sales and
marketing, VR is poised for growth and
adoption in the coming months.
Integrating VR into workflow should be a
primary consideration when choosing a
technology for business environments.
The best solutions offer end to end
integration, from authoring the experience
through storing and sharing it, and are
available in mobile and static formats.
BEST PRACTICES FOR BUSINESS INTEGRATION
IN CONCLUSION
The real power of VR is in storytelling.
The right VR solution will strike an
optimal balance between experience,
communicating your message and
practicality of authoring and allow for
easy end to end integration of these
key stages.
32. www.yulio.com - Powering VR Ready Businesses
IN THE END THERE ARE TWO KINDS OF PEOPLE…
THOSE WHO THINK VR WILL CHANGE THE WORLD,
AND THOSE WHO HAVEN’T TRIED VR.
JEAN-MICHEL LEMIEUX, SHOPIFY
33. THANK YOU
TO LEARN MORE ABOUT INTEGRATING VR INTO
YOUR BUSINESS, CHECK OUT
YULIO.COM/WHITEPAPERS
AND WHEN YOU’RE READY TO BEGIN YOUR DESIGNS,
VISIT YULIO.COM TO SIGN UP FOR A FREE ACCOUNT.