Rori Duboff discusses the transformative potential of virtual reality (VR) and augmented reality (AR) in creating immersive experiences that feel real and engage the senses. The document highlights the spectrum of XR technologies and explores their applications in various fields, especially tourism and leisure, emphasizing consumer interest in VR for travel and adventure. Various opportunities for enhancing travel experiences through VR and AR, such as virtual previews and guided tours, are also presented.

1. June 2017 Rori DuBoff @roriduboff
Into the 4th Dimension
Using Virtual Reality to Make Dreams Come True

2. Rori DuBoff | June 2017 | @roriduboff
“Any sufficiently
advanced technology
is indistinguishable
from magic”
Arthur C. Clarke

3. Into the 4th Dimension of Media
REAL & PHYSICAL WORLD DIGITAL & VIRTUAL WORLD
MOTION + SOUND
VIEW & LISTEN
VIRTUAL &
AUGMENTED
IMMERSE, EMBODY & ENHANCE
INTERACTIVE
CONNECT & COLLABORATE
PRINT
READ & TOUCH
Rori DuBoff | June 2017 | @roriduboff

4. A New World of Experiences
VIEWING SCREENS VANISHING SCREENS
PHYSICAL ASSETS VIRTUAL SIMULATIONS
2D INTERACTION 3D IMMERSION
STORY TELLING STORY LIVING
Rori DuBoff | June 2017 | @roriduboff

5. The power of this sensation is people feel they are
physically present within a visceral experience, living it first-hand
rather than simply viewing it on a screen.
Virtual Reality
transports people into
an immersive 360º
world that saturates the
mind and senses.
The Power of Virtual Reality
Rori DuBoff | June 2017 | @roriduboff

6. “VR eliminates the need for external frames.
For the first time, the medium is no longer outside us,
but within us. The paint is human experience and the
canvas is our consciousness. The idea of an externalized
medium ceases to exist”
— Chris Milk, co-founder, Within / Here Be Dragons
Rori DuBoff | June 2017 | @roriduboff

7. zz
The Extended Reality (XR) Spectrum
Rori DuBoff | June 2017 | @roriduboff
There is a wide spectrum of experiences referred to as Virtual Reality
360 video Mobile VR Fully Immersive VRAugmented Reality
Augmented Reality & Virtual Reality
REAL & PHYSICAL WORLD VIRTUAL WORLD

8. Devices Across the XR Spectrum
REAL & PHYSICAL WORLD VIRTUAL WORLD
Rori DuBoff | June 2017 | @roriduboff
Augmented Reality & Virtual Reality
GOOGLE
DAYDREAM
SAMSUNG
GEAR
GOOGLE
CARDBOARD
OCULUS
RIFT
HTC
VIVE
SMARTPHONEPC SONY
PSVR
MICROSOFT
HOLOLENS
GOOGLE
TANGO
APPLE
ARKit
META
360 video + smartphone-based VR (Mobile VR) are driving most user growth –
due to lower cost and greater accessibility
360 video Mobile VR Fully Immersive VRAugmented Reality

9. TURNING
DREAMS
INTO REALITY
Reimagining the
World Around You
Rori DuBoff | June 2017 | @roriduboff

10. Design Without Limitations
Rori DuBoff | June 2017 | @roriduboff

11. Rori DuBoff | June 2017 | @roriduboff
Embody Another Being

12. Rori DuBoff | June 2017 | @roriduboff
Embody Knowledge

13. Be Fearless
Rori DuBoff | June 2017 | @roriduboff

14. Achieve the Impossible
Rori DuBoff | June 2017 | @roriduboff

15. Put the World in Your Hands
Rori DuBoff | June 2017 | @roriduboff

16. Rori DuBoff | June 2017 | @roriduboff
Time Travel

18. Share Experiences
Rori DuBoff | June 2017 | @roriduboff

21. Tourism: Rapid Projected VR Growth
Consumer Interest
in VR Use Cases
• Travel &
Adventure is the
highest ranking
consumer category
of interest at 73%
• Entertainment &
Live events is 67%
• Gaming is 61%
Source: Greenlight Insights 2016
Rori DuBoff | June 2017 | @roriduboff

22. XR Opportunities for Travel & Leisure
Rori DuBoff | June 2017 | @roriduboff
TRIP
PLANNING
Enable virtual previews of
places & spaces for meetings
events & other travel needs
*AR opportunity
2
DREAM
DESTINATIONS
Invite exploration of new
and far away locations for
future travel
1
VIRTUAL
CONCIERGE
Offer personalized customer
service and tips, plus guided
support for bookings
*AR opportunity
4
VIRTUAL
TOURS
Provide guided travel tours
for friends and family to join
in together remotely
*AR opportunity
3
BUCKET
LIST
Create opportunities
for people to pursue
and achieve once-in a life
time adventures
7
OPEN
ACCESS
Empower people to
experience what they typically
cannot (due to physical,
economic or other barriers)
6
VIP
REWARDS
Reward guests with limited
experiences, intimate
gatherings & exclusive perks
*AR opportunity
5
VR ACTIVITY
CENTERS
Location-based VR content
for guest entertainment.
Gaming, sports, arts and
crafts, plus more
8

23. Rori DuBoff | June 2017 | @roriduboff
Reality Check

24. Rori DuBoff
Managing Director,
Head of Content Innovation (VR/AR)
Accenture Interactive
Rori.Duboff@Accenture.com
@roriduboff
Thank you!