Into the 4th Dimension: Using Virtual Reality to Make Dreams Come True (Travel & Tourism Industry)
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Presentation at Ministry of Ideas, LeMiami conference. http://www.lemiami.com/ministry-of-ideas-2017/ An overview of Virtual Reality experiences to re-imagine the world. Specific examples and opportunities for theTravel and Tourism industry.
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Into the 4th Dimension: Using Virtual Reality to Make Dreams Come True (Travel & Tourism Industry)
- 1. June 2017 Rori DuBoff @roriduboff Into the 4th Dimension Using Virtual Reality to Make Dreams Come True
- 2. Rori DuBoff | June 2017 | @roriduboff “Any sufficiently advanced technology is indistinguishable from magic” Arthur C. Clarke
- 3. Into the 4th Dimension of Media REAL & PHYSICAL WORLD DIGITAL & VIRTUAL WORLD MOTION + SOUND VIEW & LISTEN VIRTUAL & AUGMENTED IMMERSE, EMBODY & ENHANCE INTERACTIVE CONNECT & COLLABORATE PRINT READ & TOUCH Rori DuBoff | June 2017 | @roriduboff
- 4. A New World of Experiences VIEWING SCREENS VANISHING SCREENS PHYSICAL ASSETS VIRTUAL SIMULATIONS 2D INTERACTION 3D IMMERSION STORY TELLING STORY LIVING Rori DuBoff | June 2017 | @roriduboff
- 5. The power of this sensation is people feel they are physically present within a visceral experience, living it first-hand rather than simply viewing it on a screen. Virtual Reality transports people into an immersive 360º world that saturates the mind and senses. The Power of Virtual Reality Rori DuBoff | June 2017 | @roriduboff
- 6. “VR eliminates the need for external frames. For the first time, the medium is no longer outside us, but within us. The paint is human experience and the canvas is our consciousness. The idea of an externalized medium ceases to exist” — Chris Milk, co-founder, Within / Here Be Dragons Rori DuBoff | June 2017 | @roriduboff
- 7. zz The Extended Reality (XR) Spectrum Rori DuBoff | June 2017 | @roriduboff There is a wide spectrum of experiences referred to as Virtual Reality 360 video Mobile VR Fully Immersive VRAugmented Reality Augmented Reality & Virtual Reality REAL & PHYSICAL WORLD VIRTUAL WORLD
- 8. Devices Across the XR Spectrum REAL & PHYSICAL WORLD VIRTUAL WORLD Rori DuBoff | June 2017 | @roriduboff Augmented Reality & Virtual Reality GOOGLE DAYDREAM SAMSUNG GEAR GOOGLE CARDBOARD OCULUS RIFT HTC VIVE SMARTPHONEPC SONY PSVR MICROSOFT HOLOLENS GOOGLE TANGO APPLE ARKit META 360 video + smartphone-based VR (Mobile VR) are driving most user growth – due to lower cost and greater accessibility 360 video Mobile VR Fully Immersive VRAugmented Reality
- 9. TURNING DREAMS INTO REALITY Reimagining the World Around You Rori DuBoff | June 2017 | @roriduboff
- 10. Design Without Limitations Rori DuBoff | June 2017 | @roriduboff
- 11. Rori DuBoff | June 2017 | @roriduboff Embody Another Being
- 12. Rori DuBoff | June 2017 | @roriduboff Embody Knowledge
- 13. Be Fearless Rori DuBoff | June 2017 | @roriduboff
- 14. Achieve the Impossible Rori DuBoff | June 2017 | @roriduboff
- 15. Put the World in Your Hands Rori DuBoff | June 2017 | @roriduboff
- 16. Rori DuBoff | June 2017 | @roriduboff Time Travel
- 18. Share Experiences Rori DuBoff | June 2017 | @roriduboff
- 21. Tourism: Rapid Projected VR Growth Consumer Interest in VR Use Cases • Travel & Adventure is the highest ranking consumer category of interest at 73% • Entertainment & Live events is 67% • Gaming is 61% Source: Greenlight Insights 2016 Rori DuBoff | June 2017 | @roriduboff
- 22. XR Opportunities for Travel & Leisure Rori DuBoff | June 2017 | @roriduboff TRIP PLANNING Enable virtual previews of places & spaces for meetings events & other travel needs *AR opportunity 2 DREAM DESTINATIONS Invite exploration of new and far away locations for future travel 1 VIRTUAL CONCIERGE Offer personalized customer service and tips, plus guided support for bookings *AR opportunity 4 VIRTUAL TOURS Provide guided travel tours for friends and family to join in together remotely *AR opportunity 3 BUCKET LIST Create opportunities for people to pursue and achieve once-in a life time adventures 7 OPEN ACCESS Empower people to experience what they typically cannot (due to physical, economic or other barriers) 6 VIP REWARDS Reward guests with limited experiences, intimate gatherings & exclusive perks *AR opportunity 5 VR ACTIVITY CENTERS Location-based VR content for guest entertainment. Gaming, sports, arts and crafts, plus more 8
- 23. Rori DuBoff | June 2017 | @roriduboff Reality Check
- 24. Rori DuBoff Managing Director, Head of Content Innovation (VR/AR) Accenture Interactive Rori.Duboff@Accenture.com @roriduboff Thank you!
Editor's Notes
- The unique power of VR is unlike anything we have seen before due to the intensity of its user experience and impact. Whether through 360º live action video, game engine or computer-generated imagery (CGI), VR has the ability to transform every day moments into life altering experiences that transcend our conventions of space and time. By creating the illusion of 3D depth from 2D images (via stereoscopic display), VR transports people into an immersive 360º world that saturates the mind, body and senses. Such is the power of this sensation that people feel they are physically present within the experience, living it first-hand rather than simply viewing it on a screen. “
- So how can travel brands make use of virtual reality to help promote products and service, or to engage with potential customers? Here are some ideas: https://www.marketingweek.com/2016/06/09/consumers-are-most-drawn-to-travel-and-music-experiences-on-virtual-reality/ Showcase hotel room, venues and amenities Try before you buy Virtual visit for meeting planning, weddings, conferences, etc. Discover a new destination or area before making a reservation (travel agencies such as Thomas Cook are already doing so) Rise traveler expectations before a trip VR is not meant to replace an actual trip, but may very well complement it by highlighting some key selling features beforehand, at the planning stage of the decision-making process. Virtual reality for ‘try before you buy’ Virtual reality technologies offer travellers a much better preview of possible destinations than a website or a brochure and the technology now exists to bring the beach to the would-be sunbather or the trail to the wannabe trekker. Virgin Holidays has already used Google Cardboard technology in some of its stores, with images and sounds captured on VR headsets at one of its resorts in Mexico available for travellers considering booking a trip to experience. The company claims “phenomenal” results, with a significant uplift in sales both to the resort in question and other destinations