Google Cardboards (Virtual Reality Viewers made from cardboard) are not for nerds, but for the the masses. Put your phone in and you are ready for the new world: Virtual Reality. 16 million Cardboards are world-wide in circulation. That are more than 80% of all VR Viewers out there.
Without a doubt, Virtual Reality Marketing will be/is in fact an important topic. Part of the customer journey already takes place there. Virtual Reality shops, travel bookings, user generated content, VR concerts, VR analytics,… are happening right now.
In this workshop we will show you the state of the art, examples, best practices and future trends focused on mass virtual reality marketing with the Google Cardboard.
Charge your phones and get ready! Cardboards will be provided.
https://mrcardboard.eu/next-conf-workshop-mass-virtual-reality-marketing-no-rocket-science/
https://www.youtube.com/watch?v=dMslikjhqQM&feature=youtu.be
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
We’re in the early stages of a once-in-a-generation moment. Virtual, augmented, and mixed “realities” present viable channels through which brands engage with their customers.
While still in its infancy, there are many more reasons to be encouraged about a not-so-distant future where physical screens and interfaces are the exception rather than the rule. And, brands will lead the way, especially as technology behind these new realities gets better, enabling storytelling in the medium to get richer and richer.
In this forward-looking session, Dave Curry, VP Emerging Trends and Technology at POP, and Jonathan Faunce, Creative Director at HTC, will explore virtual, augmented and mixed realities, and in doing so, will uncover unexpected ways to leverage these new, modern technologies.
Audience Benefits:
A deep-dive on how to best capitalize on the valuable opportunities that virtual, augmented, and mixed realities provide.
Gain unique insight into how these technologies can enable brand storytelling in new and innovative ways.
Learn what it’s going to take to bring these technologies to the mainstream in meaningful ways.
Virtual Reality in Marketing and PR - What you should know and why you should...Stefan Spinnler
Virtual Reality is a powerful new medium, allowing us to tell our stories and connect with consumers in exciting new ways. In this presentation I want to show how Virtual Reality can expand our marketing toolbox and boost our content marketing.
Also check out my "Virtual Reality Playbook for Marketing and PR" at http://de.slideshare.net/stefanspinnler5/virtual-reality-playbook-for-marketing-and-pr
Virtual Reality Playbook for Marketing and PRStefan Spinnler
Virtual Reality is on the rise and will become part of marketing and PR strategies around the world. This Playbook offers ideas and guidelines for marketers and PR professionals on how to make VR work for them.
Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence
Which will be the trends that David Mattin and his team at Trendwatching will define as the most important for 2017? Be among the first to know, what trend scouts all around the world found out about the next most relevant (as opposed to most hyped) trends in the world.
The pace of change in advertising and consumer behavior continues to be frantic and to accelerate, so our annual trip to CES in Las Vegas continues to remind us how, in relative terms, hardware changes more slowly than both software and our expectations. In fact, CES in 2016 didn’t show a revolution in electronics and consumer products, but more of an evolution. The products were similar yet faster, thinner, cheaper and above all else, more connected.
This moment feels like the early stages of a new era, a time when all products are becoming cloud connected, touch screens are everywhere, and all media is digital. Yet it’s not quite the Internet of things — it’s the interim of things. We don’t yet have a complete smart home, we have sophisticated homes that sometimes don’t quite work. We have 3D printers without totally compelling use cases, and robotic body parts that don’t quite make a full humanoid.
The companies succeeding are those that are innovating and collaborating to solve real consumer needs, while staying true to a clear brand purpose. From artificial intelligence and cognitive computing, to drone technologies, virtual reality and biometric sensing, to 8k video and 360 surround sound, there are tremendous opportunities on the horizon.
Please read on to view the ten themes that make up this moment in time.
With special thanks to Rori DuBoff, Jez Jowett, Tom Goodwin and the team at Havas Worldwide.
We’re in the early stages of a once-in-a-generation moment. Virtual, augmented, and mixed “realities” present viable channels through which brands engage with their customers.
While still in its infancy, there are many more reasons to be encouraged about a not-so-distant future where physical screens and interfaces are the exception rather than the rule. And, brands will lead the way, especially as technology behind these new realities gets better, enabling storytelling in the medium to get richer and richer.
In this forward-looking session, Dave Curry, VP Emerging Trends and Technology at POP, and Jonathan Faunce, Creative Director at HTC, will explore virtual, augmented and mixed realities, and in doing so, will uncover unexpected ways to leverage these new, modern technologies.
Audience Benefits:
A deep-dive on how to best capitalize on the valuable opportunities that virtual, augmented, and mixed realities provide.
Gain unique insight into how these technologies can enable brand storytelling in new and innovative ways.
Learn what it’s going to take to bring these technologies to the mainstream in meaningful ways.
Virtual Reality in Marketing and PR - What you should know and why you should...Stefan Spinnler
Virtual Reality is a powerful new medium, allowing us to tell our stories and connect with consumers in exciting new ways. In this presentation I want to show how Virtual Reality can expand our marketing toolbox and boost our content marketing.
Also check out my "Virtual Reality Playbook for Marketing and PR" at http://de.slideshare.net/stefanspinnler5/virtual-reality-playbook-for-marketing-and-pr
Virtual Reality Playbook for Marketing and PRStefan Spinnler
Virtual Reality is on the rise and will become part of marketing and PR strategies around the world. This Playbook offers ideas and guidelines for marketers and PR professionals on how to make VR work for them.
Cannes 2016 was incredibly stimulating. Spread out over several official and unofficial venues, it was a week of talks, presentations, meetings, awards and moments of wonder. Here are ten themes that we noticed, from Diversity to Virtual Reality, from Ad Tech to Artificial Intelligence
Falcon.io - The Future of Brand Experiences is Virtual RealityFalcon.io
A deep dive into the disruptive force of virtual reality. How will VR change the way we do business in the future? How can brands leverage the technology to own and personalize brand experiences? Here are the key takeaways from Falcon’s Director of Product Innovation, Mikael Lemberg’s as presented during Social Media Week Copenhagen 2017.
Virtual Reality for Brands by Patrick-Milling Smith / Here Be Dragons & Rori DuBoff. A strategic in depth guide for brands executing VR: key best practices for developing in VR, along with distribution engagement strategies, and media industry applications, as well as up-to-date stats.
10 Virtual Reality Marketing Strategies You Can Implement Now!Digital Strategist
Virtual Reality (‘VR’) gives digital marketers the opportunity to give their audience the closest experience they can get from a product, service, event or place without actually physically being there. As the lines between the physical and virtual worlds increasingly blur, VR presents marketers with an ideal way to engage their customers. In this talk, Giovanni Gallucci will show you 10 ways digital marketers can start using VR right now in campaigns.
What you will learn:
An understanding of what hardware and software is required to shoot a professional VR video; what is necessary when distributing a VR video to YouTube and Facebook. Whether you can produce a VR campaign in-house or if you need to hire an outside firm to assist them. What current VR campaigns look like, and what a successful VR campaign looks like.
Companies are using VR to let people experience their services: hospitality and travel services providers can convince someone they can offer amazing experiences by letting people experience them in VR.
Virtual reality has emerged as an effective and popular marketing opportunity for brands eager to form an intimate connection with their audience. Learn a little bit more about the innovative new technology.
Introduction to Augmented Reality - Please Share ! Navjeet Chhina
Explained are the core concepts of Augmented Reality and Virtual Reality. You will see a glossary of terms, along with use cases for business and metrics attached to creating immersive technology solutions
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Part 2 of 3 of Virtual reality & marketing. In this part there's an overview of the manufactures producing virtual reality technology and companies that are currently using it.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Spotlight on Media & Entertainment: Virtual RealityL.E.K. Consulting
As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including Super VR, Medium VR, and Casual Mobile VR.
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.
The New Assembly Line: 3 Best Practices for Building (Secure) Connected CarsLookout
When an industry without experience in Internet security starts connecting things to the Internet, it typically makes a number of mistakes both in how it implements secure systems, and how it interacts with the security community. With connected automobiles, the stakes for getting security right have never been higher. “What’s the worst that could happen?” is a lot more serious when you’re talking about a computer that can travel 100+ MPH.
HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORKsinnerschrader
Building a successful team in this new world of work requires radical thinking, out-of-the-box ideas and very iterative implementation techniques to really get things to work. Join Claire Burge as she explores concepts like abandoning email entirely, forgetting about performance management and flipping goals on their head as a few of the mechanisms that make teams, products and companies come alive.
Falcon.io - The Future of Brand Experiences is Virtual RealityFalcon.io
A deep dive into the disruptive force of virtual reality. How will VR change the way we do business in the future? How can brands leverage the technology to own and personalize brand experiences? Here are the key takeaways from Falcon’s Director of Product Innovation, Mikael Lemberg’s as presented during Social Media Week Copenhagen 2017.
Virtual Reality for Brands by Patrick-Milling Smith / Here Be Dragons & Rori DuBoff. A strategic in depth guide for brands executing VR: key best practices for developing in VR, along with distribution engagement strategies, and media industry applications, as well as up-to-date stats.
10 Virtual Reality Marketing Strategies You Can Implement Now!Digital Strategist
Virtual Reality (‘VR’) gives digital marketers the opportunity to give their audience the closest experience they can get from a product, service, event or place without actually physically being there. As the lines between the physical and virtual worlds increasingly blur, VR presents marketers with an ideal way to engage their customers. In this talk, Giovanni Gallucci will show you 10 ways digital marketers can start using VR right now in campaigns.
What you will learn:
An understanding of what hardware and software is required to shoot a professional VR video; what is necessary when distributing a VR video to YouTube and Facebook. Whether you can produce a VR campaign in-house or if you need to hire an outside firm to assist them. What current VR campaigns look like, and what a successful VR campaign looks like.
Companies are using VR to let people experience their services: hospitality and travel services providers can convince someone they can offer amazing experiences by letting people experience them in VR.
Virtual reality has emerged as an effective and popular marketing opportunity for brands eager to form an intimate connection with their audience. Learn a little bit more about the innovative new technology.
Introduction to Augmented Reality - Please Share ! Navjeet Chhina
Explained are the core concepts of Augmented Reality and Virtual Reality. You will see a glossary of terms, along with use cases for business and metrics attached to creating immersive technology solutions
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Part 2 of 3 of Virtual reality & marketing. In this part there's an overview of the manufactures producing virtual reality technology and companies that are currently using it.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Spotlight on Media & Entertainment: Virtual RealityL.E.K. Consulting
As new technologies are developed and price points drop, virtual reality (VR) is poised to take off for some applications. In this Executive Insights’ "Spotlight on Media and Entertainment" series, L.E.K. takes a look at the three different types of VR including Super VR, Medium VR, and Casual Mobile VR.
When will Virtual Reality become Reality? @NED2015Rori DuBoff
The evolution of Virtual Reality and Augmented Reality.
Brand Marketing Case examples across industries including retail, travel, hospitality, medical, sports, journalism, music, movies, education and more. Plus the future for expanded reality (XR)
Augmented reality apps run the gamut from interactive map overlays and virtual showrooms to real time night life guide. It uses each piece of software hones in on smartphone GPS and camera functionality to create a more immersive experience. Let's see How AppStudioz offers a wide range of augmented reality solutions and how its addressing business pain points using mobile solutions across various industries.
The New Assembly Line: 3 Best Practices for Building (Secure) Connected CarsLookout
When an industry without experience in Internet security starts connecting things to the Internet, it typically makes a number of mistakes both in how it implements secure systems, and how it interacts with the security community. With connected automobiles, the stakes for getting security right have never been higher. “What’s the worst that could happen?” is a lot more serious when you’re talking about a computer that can travel 100+ MPH.
HUMAN 2.0 – HOW AI WILL TRANSFORM THE WAY WE WORKsinnerschrader
Building a successful team in this new world of work requires radical thinking, out-of-the-box ideas and very iterative implementation techniques to really get things to work. Join Claire Burge as she explores concepts like abandoning email entirely, forgetting about performance management and flipping goals on their head as a few of the mechanisms that make teams, products and companies come alive.
Branding is evolving, after the 20th century dominated by corporate branding and Lovemarks a new kind of brand has risen: Superhero brands.
Enhanced by a more connected world where individuals have more power to communicate than ever before, the old way to create identities is declining. After studying 250 brands we have the pleasure to share where we are in this new way to create brands shaped for the 21st century
How multi-sided platform business models disrupt existing markets and impact producer and consumer. Does a digital ego exist in the platform economies? The platform owner controls demand and supply. The consumer loses his freedom of choice.
FILLING IN THE GAPS – DESIGN INSIGHTS (Workshop)sinnerschrader
As designers we often build models of the people we are building for and their problems we are trying to solve. But how often do we understand our own models, and our own model making? What happens if we consciously uncover the gaps and differences between the our own individual models and those belonging to the people we are working with? What would be the benefit? In this talk Jason will explore how understanding how we build models — taking signals from our environment and experience, pattern matching and how we fill in the gaps — can allow us to build better models, collaborate more effectively, be more creative, and ultimately connect more effectively with the people we are serving by building products.
THE CX-FACTOR: UNRAVELLING CUSTOMER EXPERIENCE LEADERSHIPsinnerschrader
Customer expectations are increasing and crossing sector boundaries. Knowing your customers’ needs is key for differentiation and loyalty for most organizations. Employees need to be empowered, new business models developed and new partnerships forged. But where does CX belong in a company? How do we measure it? And more importantly, what does it take to deliver great customer experience across the entire organization?
Camilla Eckerdal is Head of CX Design at one of the world’s leading Telco’s – Telia and Stefan Moritz is VP Customer Experience at one of the world’s top-ranking design and innovation consultancies – Veryday.
AREAS OF INNOVATION: MIXED REALITY IN THE INDUSTRY AND OUR EVERYDAY LIFEsinnerschrader
The arrival of the HoloLens marks a turning point in creating applications that enrich the real world with virtual objects. The device’s immersive experience, which is referred to as Mixed Reality, opens up an entire world of potential uses in industrial enterprises as well as our everyday lives. Holograms not only enrich our environment – interaction with holograms also facilitates our daily activities. In this session we will give you an overview of what sets the HoloLens apart from other Augmented and Virtual Reality devices, what it can do and what you can do with it. We will also provide an outlook on the use cases we see for the device and discuss your own ideas for the HoloLens. And finally we would like to give you the opportunity for a short hands-on demo.
TREND-DRIVEN INNOVATION: TURNING TRENDS INTO INNOVATIONS!sinnerschrader
In this interactive workshop, TrendWatching’s Senior Trend Analyst Vicki Loomes shows you how to turn consumer trends into concrete new innovations ideas for your business. Using the simple Consumer Trends Canvas ideation tool, you’ll see how easy it is to go from a consumer trend to an idea for a new product, service, campaign or business model. Come ready for a super-fun session; leave with a great new idea! And an innovation framework you and your team can use time after time!
Jobs to be done: Una metodología que ha revolucionado la forma en que las empresas entienden las necesidades de sus clientes. Este es el resumen de la sesión donde aprendimos a ponerla en práctica, con casos reales de nuestros miembros del Club de la Innovación.
[eBook] 4 Cosas que todas las empresas deben saber sobre disrupción Innovare
Las empresas enfocan su tiempo y recursos en alcanzar las metas de corto plazo, sin darse cuenta que las reglas del juego están cambiando dramáticamente en todas las industrias. Si no actúan pronto, podrían ser víctimas de la disrupción. ¿Está su negocio preparado?
Escríbanos hoy mismo a info@quieroinnovar.com para conversar sobre sus retos más urgentes y diseñar una propuesta a la medida de su organización.
Let's Explore New Realities that are emerging in our digital world. Both Virtual Reality & Augmented Reality are no longer fantasy, and businesses need to consider how they can adopt these technologies into their business to stay ahead of their competition.
Virtual Reality [infusion 17th December 2015]AlquimiaWRG
We are VR enthusiast, but we are not alone: the biggest companies are investing billions of dollars, and the most relevant creatives inventing billions of stories on it.
Here a deck explaining why consider Virtual Reality as a medium, not just a technology or a content by itself.
Virtual Reality: Is this the final frontier for children's entertainment? | @...Dubit
Dubit's Bobby Thandi presented at the Bookseller Children’s Conference in London on 27th September 2016.
His talk was on "Virtual Reality: Is this the final frontier for children's entertainment?"
How to see on- and offline mixed?
- Internet of things
- Virtual Goods
- Location based services
- Mobile devices
- Mixing real and virtual world in cross-media campaigns
From R&D+i to the Market: The PlayVisit Case Study - Gamification Europe 2018PlayVisit
PlayVisit is a powerful authoring tool to create gaming experiences in the real world, through the use of geolocation technologies and Big Data. PlayVisit has been created based on the BEACONING R+D+I project (H2020).
Pau Yànez tell us about the PlayVisit project, the scientific framework behind the project and how it is disrupting the education and tourism markets.
Yode is a virtual, augmented and mixed reality production agency that creates revolutionary VR + AR solutions for businesses across multiple industries.
We provide full cycle of VR development process: whether it's design, 3D modeling, development or testing Virtual or Augmented Reality apps for any industries including advertising, education, exhibitions, healthcare and games.
Extended Reality In Tourism: 4 Ways VR and AR Can Enhance The Travel ExperienceBernard Marr
Augmented Reality (AR) and Virtual Reality (VR) are transforming many industries, including travel and tourism. Here we explore the different ways these technologies are used for things like virtual travel, immersive tours, and augmented destination guides.
Find out more about how virtual reality will play a mayor role in social media. Nhance is an virtual reality and augmented reality marketing agency in Canada. Visit www.nhance.ca
From my talk at #CFWF18 in September 2018. Explore mediums which are used to tell engaging and innovative stories. We use technology every day but now you can use this engaging medium to tell more robust stories and put people inside your story.
RIDING THE EXPERIENCE BUSINESS WAVE: FROM BASIC EMAIL PERSONALISATION TO CUST...sinnerschrader
Today’s consumers want it all. And they want it now, and anywhere they interact with brands. Delivering meaningful experiences on every touchpoint is becoming the new competitive battleground for companies. In this presentation you will learn how to connect email to other (digital) channels and how to create contextual experiences along the entire customer journey, to drive loyalty and revenue.
“Blockchain technology is challenging the status quo in a radical way.”
(World Economic Forum, January 2016)
What impact might blockchain technology have on your industry and business? How can your business benefit from blockchain technology?
MORE THAN WECHAT – PLATFORM TRENDS IN ASIAsinnerschrader
Two trends – mobile only and consolidation – define the next decade. The world’s growth markets are mobile first and mobile only. This leaves North American and Western European startups, run by digital as opposed to mobile natives, at a distinct disadvantage. At the same time the big are getting bigger while the small find it hard to survive.
Tarama is a futurist with love of data and passion for marketing results. In 2012, her company Adobe started actively mining its wealth of data, to discover trends and perspectives of interest to marketers, most of whom were (and still are) struggling to get ahead of what is happening in the digital marketplace. They wondered: Is there anything that would better prepare marketers for this very challenging and ever-changing new world? Tamara Gaffney will show some of her findings and explain how every company can do marketing that is useful and how marketers can do better.
The web was first conceived 25 years ago, by an Englishman. Fifteen years later, as the first crop of dot.coms were going bust, close to 60% of its users (and all Alexa “top 20” sites) came from developed nations. Fast forward to today, and the picture is strikingly different.
Almost half the Alexa “top 20” now comes from emerging economies. Economies where close to 3 billion people have yet to use the web, but thanks to mobile — won’t have to wait much longer to discover it.
This presentation will introduce you to fascinating and innovative services that are re-shaping the web to serve the consumers of tomorrow. Driven by mobile, the power of personal relationships, and the breakneck pace of globalisation, these services provide a glimpse into the business models, opportunities and challenges we will face, when growing a truly global web.
The Blockchain Opportunity today & tomorrowsinnerschrader
Blockchain represents Web 3.0, the next phase of The Web, and will significantly touch all of our lives in the coming years. But its power is as reformative as it is disruptive. Jamie explores how blockchain technology will both reform banking and insurance as well as disrupt the disruptors of Web 2.0. He will give a glimpse into the future at how blockhains will lead to an exponential growth of all other major trends inc. artificial intelligence, internet-of-things, 3D printing providing them with a new infrastructure to scale securely and combine in interesting ways.
In a working world increasingly optimised by AI, robotics and machine learning, human acceleration is of utmost relevance. Achieving this is both easy and hard. The solution involves play. Come explore the future of work …
THE FUTURE OF BRAND, TECH & BUSINESS IS EXPERIENCEsinnerschrader
Experience matters. But what is experience? Aside from being one of the biggest buzz words of 2016, experiences are the heart and soul of all things disrupting the world as we know it. Brands. Tech. Business. Everything. The desire to deliver new experiences is driving innovation across every industry.
As a best-selling author, digital analyst and anthropologist and influencer, Brian shared his insights around what really makes an experience “an experience,” why and how our favorite brands create experiences and how to become an experience architect in all you do.
Autonomous vehicles are at the top of the hype cycle right now – which means we’re five to 10 years from the plateau of productivity. Full autonomous driving may not happen until 2030, and there are plenty of ethical and legal challenges to be overcome.
*Talk at NEXT 15*
Michael Bister: E Sports - The Sport of the Digital Generationsinnerschrader
What are eSports? Well, you’ve played games. You want to win. What if you can win thousands – or millions – through playing? Then you’d practice until you got very good. And others would want to watch them playing it so well.
*talk at NEXT15*
Marcel Schouwenaar: The inevitable Internet of Thingssinnerschrader
The internet of things is going to happen. Thanks to Moore’s Law, the price of having connectivity and sensors are dropping to the marginal cost level. Today: furniture. Tomorrow: forks and spoons?
*talk at NEXT15*
Tim Leberecht: The Future of Business is Romanticsinnerschrader
Tim Leberecht believes that a century after the industrial age we are facing another great disenchantment, this time propelled by the connected age with its growing datafication, constant digital overwhelm, and radical transparency. Business is divorced from the full expression of our humanity, he argues, and for many of us something is missing, something both essential and immeasurable that lets us see the world with fresh eyes every day: romance. In response to the “quantification of everything,” Leberecht suggests a new romantic movement in business and tech. Through select workplace and customer experiences, he illustrates the value of choosing intimacy over transparency, mystery over clarity, devotion over data, desire over satisfaction, and vulnerability over consistency. “The moments we lose control are the moments we fall in love,” he says, stressing that romance might be the only remaining differential in a world of maximizers and optimizers.
*talk at NEXT15*
With his company, Adrian Hon creates award-winning games that combine the digital and physical world. Zombies, Run! is the world's most successful smartphone fitness game ever – it is a running game and audio adventure that melds GPS and accelerometer data with an epic story and fantastic gameplay. In this talk Hon shows how games can be physical and can improve lives, and gives insight in a new world of game experience.
*talk at NEXT15*
Yuri van Geest: Exponential Organizations - The New Normalsinnerschrader
The world is changing exponentially due to technology, Singularity and globalization. We see the emergence of a new kind of organization: the exponential organization. This is complete reinvention of all building blocks of a classic, linear organization. Why is it here today? Why is it so successful? What is it? How does it organize to scale? How will exponential organizations evolve into blockchain startups (DAOs)? Learn practical insights from not only startups like Slack, Uber, Xiaomi, Airbnb, Waze, Local Motors, Quirky, Github and Tesla but also large organizations like Google, Amazon, Haier and General Electric.
If your organization was built in the 20th century it is doomed to fail in the 21st century. Why? Nobody uses s a mobile phone of 15 years old to survive in todays' business world but we do use organizational models which are 100 years old in todays' exponential era. This does not make sense and explains disruption in each and every vertical market.
*talk at NEXT15*
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
4. Hendrik Schicke
mail@mrcardboard.eu
www.mrcardboard.eu
DE: +47 157 042 416 33
UK: +44 20 8123 2361
US: +1 346 826 1160
#1 IN EUROPE FOR CUSTOM
BRANDED VR VIEWERD
2.200.000+
POP! CARDBOARDs
hand-made
500+
B2B clients
satisfied
17.000+
Consumers
world-wide reached
Hendrik Schicke
mail@mrcardboard.eu
www.mrcardboard.eu
DE: +47 157 042 416 33
UK: +44 20 8123 2361
US: +1 346 826 1160
5. Inspire to try VR for real, play around
and create great ideas
What is VR?
What is mobile VR / Google Cardboard?
Why is mobile VR the future?
What is important for a great VR concept?
What can I do today?
Where do I get ideas?
16. What is Virtual Reality?
Have to be tried
VR ≠ only 360°
Movement within the world
Interaction with what is around you
Value: “If it (game, app, …) is possible to be
made without VR, it’s probably not good
enough!”
38. Dos for 360° Video
Guidance by visual (arrow, text, mascot),
auditory
Minimize cuts using the full 360° to show
content (step by step)
Redirect attention if it gets lost
Tell a story in 360° - step by step
43. Don'ts for 360° Video?
Too many or fast “action” cuts
Rapid movements (rollercoasters…)
Too many things happen at once
„Think in rooms rather than in scences. In
real life you also wouldn‘t rush people
from room to room.“
44. Use cases for 360° Pics / Vids?
(interactive) tours through real estate,
factories, fair booths etc. „everyhting that
is diffcult to move“
Image video, story telling etc.
User generated content contest based on
Samsung 360°, Google Cardboard
Camera, Google Street View
Christmas mailing with available content
58. What is Virtual Reality?
Have to be tried
VR ≠ only 360°
Movement within the world
Interaction with what is around you
Value: “If it (game, app, …) is possible to be
made without VR, it’s probably not good
enough!”
59. What is Virtual Reality?
Have to be tried
VR ≠ only 360°
Movement within the world
Interaction with what is around you
Value: “If it (game, app, …) is possible to be
made without VR, it’s probably not good
enough!”
60.
61. What is Virtual Reality?
Have to be tried
VR ≠ only 360°
Movement within the world
Interaction with what is around you
Value: “If it (game, app, …) is possible to be
made without VR, it’s probably not good
enough!”
62.
63. What is Google Cardboard?
Mass impact
Cheap, easy & intuitive to use
Required for VR marketing
Future most important VR device
Value: “If it (game, app, …) is possible to be
made without VR, it’s probably not good
enough!”
64. Conclusion!
VR is no trend; it is real – either you jump
on the train or you will get run over by it
Mobile VR (Google Cardboard) is key
(cheap, simple, and required)
“If it (game, app, …) is possible to be made
without VR, it’s probably not good
enough!”
Most important: Play and get inspired!