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MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
The document discusses the significance of virtual reality (VR) marketing, emphasizing the accessibility and importance of mobile VR through devices like Google Cardboard. It outlines key concepts such as the advantages of VR, effective storytelling in 360° videos, and various use cases for immersive experiences. The conclusion highlights that VR is a necessary component for modern marketing strategies, urging companies to embrace it to avoid being left behind.
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MASS VIRTUAL REALITY MARKETING AIN’T ROCKET SCIENCE
- 1. Mass Virtual RealityMarketing is no Rocket Science
- 2. Hendrik Schicke mail@mrcardboard.eu +47 157042 416 33
- 4. Hendrik Schicke mail@mrcardboard.eu www.mrcardboard.eu DE: +47157 042 416 33 UK: +44 20 8123 2361 US: +1 346 826 1160 #1 IN EUROPE FOR CUSTOM BRANDED VR VIEWERD 2.200.000+ POP! CARDBOARDs hand-made 500+ B2B clients satisfied 17.000+ Consumers world-wide reached Hendrik Schicke mail@mrcardboard.eu www.mrcardboard.eu DE: +47 157 042 416 33 UK: +44 20 8123 2361 US: +1 346 826 1160
- 5. Inspire to tryVR for real, play around and create great ideas What is VR? What is mobile VR / Google Cardboard? Why is mobile VR the future? What is important for a great VR concept? What can I do today? Where do I get ideas?
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- 16. What is VirtualReality? Have to be tried VR ≠ only 360° Movement within the world Interaction with what is around you Value: “If it (game, app, …) is possible to be made without VR, it’s probably not good enough!”
- 17. What is Mobile VR (GoogleCardboard) ?
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- 22. 2016 2015 January April Google Trendsfor “Miniatur Wunderland”
- 25. Samsung Gear 360- ca. 370 €
- 26. Google Cardboard Camera GoogleStreet View
- 27. AIDA – 360°Schiffrundgang
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- 38. Dos for 360°Video Guidance by visual (arrow, text, mascot), auditory Minimize cuts using the full 360° to show content (step by step) Redirect attention if it gets lost Tell a story in 360° - step by step
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- 43. Don'ts for 360°Video? Too many or fast “action” cuts Rapid movements (rollercoasters…) Too many things happen at once „Think in rooms rather than in scences. In real life you also wouldn‘t rush people from room to room.“
- 44. Use cases for360° Pics / Vids? (interactive) tours through real estate, factories, fair booths etc. „everyhting that is diffcult to move“ Image video, story telling etc. User generated content contest based on Samsung 360°, Google Cardboard Camera, Google Street View Christmas mailing with available content
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- 48. Why is Mobile VR (GoogleCardboard) important?
- 50.
- 51. Google I/O, May2015
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- 58. What is VirtualReality? Have to be tried VR ≠ only 360° Movement within the world Interaction with what is around you Value: “If it (game, app, …) is possible to be made without VR, it’s probably not good enough!”
- 59. What is VirtualReality? Have to be tried VR ≠ only 360° Movement within the world Interaction with what is around you Value: “If it (game, app, …) is possible to be made without VR, it’s probably not good enough!”
- 61. What is VirtualReality? Have to be tried VR ≠ only 360° Movement within the world Interaction with what is around you Value: “If it (game, app, …) is possible to be made without VR, it’s probably not good enough!”
- 63. What is GoogleCardboard? Mass impact Cheap, easy & intuitive to use Required for VR marketing Future most important VR device Value: “If it (game, app, …) is possible to be made without VR, it’s probably not good enough!”
- 64. Conclusion! VR isno trend; it is real – either you jump on the train or you will get run over by it Mobile VR (Google Cardboard) is key (cheap, simple, and required) “If it (game, app, …) is possible to be made without VR, it’s probably not good enough!” Most important: Play and get inspired!
- 65. What can Ido today?
- 66. What can Ido today? 1. Get a HTC VIVE 2. Invite everybody 3. Have fun!
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- 68. Get the slidesand more on http://next.mrcardboard.eu