Presentation about trigger based direct mail in a fully automated platform called MOOOSE. contact us for more information: www.artoos.be

1. Automated & trigger based direct mail

2. The sustainable
Communication Production House
Integrated publishing production solutions provider for offline
and online marketing & corporate communication with extended
warehousing possibilities.

3. EVENT WEBSITE
Account
Sales
SPOC
MOBILE
DISTRIBUTED
MARKETING
MESSAGING & APPS
DIGITAL SIGNAGE
INTEGRATION
SOCIAL INTEGRATION
E-MAIL & DIRECT MAIL
PRINT
PICK & PACK
DTP & DESIGN
COMMUNICATION PRODUCTION HOUSE

4. The only Belgian Commercial
Printing company 100% CO² free
592,425
439,080
318,836
- 100,000 200,000 300,000 400,000 500,000 600,000 700,000
2013
2010
Paper + process + site + people
A CSR driven company
2008
CO2 EMISSION

5. We bring our world class
top quality from our print history
to ANY channel!

6. Trigger based Direct Mail

7. DATA
Components
Multi-channel
experience
Automated
printing
Data
intelligence
Guts to fail
CRM
+
Digital
DM
experience
Reporting
experience

8. Let’s go retail…

9. Client buys
Client visits shop
CRM oriented aftersales
campaigns (loyalty, upsell, …)
Client buys
again
Online eNews
ePush
Client visits website
Abandoned
cart
Offline
Maand 1 Maand 2 Maand 3

10. 8% is bought online
92%
is bought in a
POS

11. Abandoned cart

12. Abandoned cart

13. Upsell & cross sell campaigns

14. Simple.Complex

15. Which channel is contributing?
Which channel has x effect on an
other channel?

16. Total cost of ownership
By automating
DM, you save
time, resources!

17. Behind the scenes
MOOOSE @ ARTOOS

19. webservice
To the presses!
 Connect
 Templates
 Personalisation
 Reporting
 Website
 CRM
 Campaign Tool

21. Introspection on the message

22. Offset

23.  Offset + digital
 100% digital

24. A solid printing partner with
real-time personalisation
experience

25. Efficiency over design

26. Personalise
Automate
Analyse

27. Questions

28. Hans Smellinckx
@hanssmellinckx