The document describes a communication production house that provides integrated offline and online marketing and corporate communication solutions. It offers services such as account management, multichannel campaigns, marketing automation, graphic design, mail handling, fulfillment, printing, and trigger-based campaigns. The company aims to be a one-stop shop for corporate marketing needs through centralized control of templates and assets while allowing customization for local campaigns.

1. DISTRIBUTED
MARKETING

3. The sustainable
Communication Production
House
Integrated publishing production solutions provider for
offline and online marketing & corporate communication.

4. DISTRIBUTED
MARKETING
DTP & DESIGN
MOBILE
MESSAGING
& APPS
PICK & PACK
PRINT
E-MAIL
& DIRECT MAIL
DIGITAL
SIGNAGE
INTEGRATION
EVENT
WEBSITES
SOCIAL
INTEGRATION

6. COMMUNICATION PRODUCTION
HOUSE
Service
Account
Management
Multichannel
Campaigns
Marketing
automation
Graphical
studio
Mailhandling
& Direct mail
Warehousing
& fulfillment
Offset &
digital print
campaigns
Trigger
based
campaigns

8. Corporate Marketing
1:Many
Local Producers
1:1
Communication
Channels
Customers

9. CENTRAL LEVEL LOCAL LEVEL
CONTROL
TEMPLATES
DASHBOARD
SCALABLE
ONE STOP SHOP
ASSETS
SALES MATERIAL
LOCALCAMPAIGNS
ASSETS
SALES MATERIAL
LOCALCAMPAIGNS
ASSETS
SALES MATERIAL
LOCALCAMPAIGNS

11. http://www.mora.be/snack/ 80% 0 Weekly 2015-06-11 10:19
http://www.mora.be/snack/fun-mix-classic/ 60% 0 Weekly 2013-10-09 14:15
http://www.mora.be/snack/fun-mix-party/ 60% 0 Weekly 2013-10-09 14:11
http://www.mora.be/snack/loempia-kip-ham-2-stuks/ 60% 0 Weekly 2013-09-29 20:07
http://www.mora.be/snack/kaaskroket/ 60% 0 Weekly 2013-12-02 14:50
http://www.mora.be/snack/bamischijf/ 60% 0 Weekly 2013-10-24 11:16
http://www.mora.be/snack/ardeense-sate/ 60% 0 Weekly 2013-10-24 11:07
http://www.mora.be/snack/kipburger/ 60% 0 Weekly 2013-10-24 18:26
http://www.mora.be/snack/bitterballen-bballs/ 60% 0 Weekly 2013-10-23 08:24
http://www.mora.be/snack/kipburger-xl/ 60% 0 Weekly 2013-10-24 18:41
http://www.mora.be/snack/kipknots/ 60% 0 Weekly 2013-10-24 18:50
http://www.mora.be/snack/smulrol/ 60% 0 Weekly 2013-10-24 21:14
http://www.mora.be/snack/kipnuggets/ 60% 0 Weekly 2013-10-24 18:57
http://www.mora.be/snack/spicy-viandelle/ 60% 0 Weekly 2013-10-24 21:22
http://www.mora.be/snack/fishburger-xl/ 60% 0 Weekly 2013-10-24 15:20
http://www.mora.be/snack/taco/ 60% 0 Weekly 2013-10-24 21:24
http://www.mora.be/snack/hamburger-microwave/ 60% 0 Weekly 2013-10-01 12:57
http://www.mora.be/snack/hamburger/ 60% 0 Weekly 2013-10-24 16:30
http://www.mora.be/snack/kroketburger/ 60% 0 Weekly 2013-10-24 19:05
http://www.mora.be/snack/viandelle-2/ 60% 0 Weekly 2013-10-24 21:39
http://www.mora.be/snack/loempia-excellent/ 60% 0 Weekly 2013-10-24 19:07
http://www.mora.be/snack/vleeskroket-extra/ 60% 0 Weekly 2013-10-24 22:01
http://www.mora.be/fr/snack/ardeense-sate/ 60% 0 Weekly 2013-10-29 14:49
http://www.mora.be/snack/loempia-gold/ 60% 0 Weekly 2013-10-24 19:09
http://www.mora.be/fr/snack/hamburger-microwave/ 60% 0 Weekly 2013-09-29 18:59
http://www.mora.be/fr/snack/bamischijf/ 60% 0 Weekly 2013-10-24 12:32
http://www.mora.be/snack/loempia-special-kip/ 60% 0 Weekly 2014-02-04 15:07
http://www.mora.be/fr/snack/chickenburger-microwave/ 60% 0 Weekly 2013-09-29 19:50
http://www.mora.be/fr/snack/fun-mix-party/ 60% 0 Weekly 2013-09-29 20:13
http://www.mora.be/snack/lucifer/ 60% 0 Weekly 2013-10-23 13:59
http://www.mora.be/snack/macho/ 60% 0 Weekly 2013-10-24 19:40
http://www.mora.be/fr/snack/mini-tartelettes-apero/ 60% 0 Weekly 2013-09-29 19:23
http://www.mora.be/snack/mini-loempia-kip/ 60% 0 Weekly 2013-10-24 20:06
http://www.mora.be/snack/mini-loempia-vegetarisch/ 60% 0 Weekly 2013-10-24 20:11
http://www.mora.be/snack/mmm-frikandel/ 60% 0 Weekly 2013-10-24 20:16
http://www.mora.be/fr/snack/loempia-kip-ham-2-stuks/ 60% 0 Weekly 2013-09-29 20:07
http://www.mora.be/fr/snack/viandelle-2/ 60% 0 Weekly 2013-10-24 21:39
http://www.mora.be/fr/snack/nasi-ballen-extra-pittig/ 60% 0 Weekly 2013-09-29 18:06
http://www.mora.be/fr/snack/kaaskroket/ 60% 0 Weekly 2013-12-02 14:51
http://www.mora.be/fr/snack/smulrol/ 60% 0 Weekly 2013-10-24 21:15
http://www.mora.be/fr/snack/spicy-viandelle/ 60% 0 Weekly 2013-10-24 21:23
http://www.mora.be/fr/snack/taco/ 60% 0 Weekly 2013-10-24 21:25
http://www.mora.be/fr/snack/vleeskroket-extra/ 60% 0 Weekly 2013-10-24 22:02
http://www.mora.be/fr/snack/kipburger/ 60% 0 Weekly 2013-10-24 18:28
http://www.mora.be/fr/snack/mmm-frikandel/ 60% 0 Weekly 2013-10-24 20:17
http://www.mora.be/fr/snack/macho/ 60% 0 Weekly 2013-10-24 19:41
http://www.mora.be/fr/snack/mini-loempia-vegetarisch/ 60% 0 Weekly 2013-10-24 20:11
http://www.mora.be/fr/snack/kipburger-xl/ 60% 0 Weekly 2013-10-24 18:42
http://www.mora.be/fr/snack/loempia-excellent/ 60% 0 Weekly 2013-10-24 19:08
http://www.mora.be/fr/snack/kipfingers/ 60% 0 Weekly 2013-10-24 18:47
http://www.mora.be/fr/snack/kipknots/ 60% 0 Weekly 2013-10-24 18:52
http://www.mora.be/fr/snack/fishburger-xl/ 60% 0 Weekly 2013-10-24 15:21
http://www.mora.be/fr/snack/fishburger/ 60% 0 Weekly 2013-10-24 15:19
http://www.mora.be/fr/snack/kipnuggets/ 60% 0 Weekly 2013-10-24 18:58
http://www.mora.be/fr/snack/kroketburger/ 60% 0 Weekly 2013-10-29 14:56
http://www.mora.be/fr/snack/bitterballen-bballs/ 60% 0 Weekly 2013-10-24 14:26
http://www.mora.be/fr/snack/loempia-gold/ 60% 0 Weekly 2013-10-24 19:10
http://www.mora.be/fr/snack/loempia-special-kip/ 60% 0 Weekly 2014-02-04 15:08
http://www.mora.be/fr/snack/hamburger/ 60% 0 Weekly 2013-10-24 16:31
http://www.mora.be/snack/bami-schijven-oriental-mini/ 60% 0 Weekly 2014-02-04 13:46
http://www.mora.be/fr/snack/mini-loempia-kip/ 60% 0 Weekly 2013-10-24 20:09
http://www.mora.be/snack/vleeskroket-gs28-10/ 60% 0 Weekly 2014-02-04 15:23
http://www.mora.be/snack/bami-schijven/ 60% 0 Weekly 2013-12-03 16:27

14. 40% of a sales Rep. Time is lost in
creating/modifying presentations
( = 5 months/year!)
25.000€/year ! 40%

15. 40% of all marketing materials are never used
because never found or not adapted!
Up to 500.000€ /year !
40%

16. 25% productivity increase when using
personalisation in your Distributed Marketing
Platform
(3.2 months more productivity!)
25%

17. 53% of all companies cite that localised marketing
has the biggest effect on sales & loyalty
Loyalty costs less than acquisition!
53%

18. sales people finds 90% of marketing collateral
useless
90%

19. Your network has more contacts than most Belgian
databases centrally!
Average db in BE: 100.000 contacts
x2

21. Mono-
channel,
9.46%
Multichannel,
39.19%
Cross-
channel,
33.78%
Omni-
channel,
17.57%
MY MARKETING TEAM IS…
Source: Artoos|Hayez Summer survey 2015

22. SINGLE CHANNEL MULTI-CHANNEL CROSS-CHANNEL OMNI-CHANNEL
• Customers experience
a brand not a channel
within a brand
• Retailers leverage their
‘single view of the customer’
in coordinated and strategic
ways
The Nirvana
• Customers sees multiple
touch-points as a part of the
same brand
• Retailers have a ‘single view
of the customer’ but operate
in functional silos
The aspiration
• Customers experience a
single type of touch-point
• Retailers have a single type
of touch-point
The Legacy
• Customers sees multiple
touch-points acting
independently
• Retailers’ channel
knowledge and operations
exist in technical &
functional silos
The Reality
Multiple data sources Singular data sources

23. Corporate Marketing
1:Many
Customers
Local Producers
1:1
Communication
Channels
Corporate provides
approved collateral
& leads to local
agents.
Local measurement is
difficult & time-consuming.
Agents waste time trying
to customize materials for
the local market.
Campaigns are of poor
quality and irrelevant to
the customer.
Co-op marketing dollars
may be offered and are
difficult to track.
Brand, legal & quality
standards are easily
compromised.
New channels like
social & mobile have
increased complexity.
Agents lack tools &
sophistication needed
to leverage channels.

24. Centralized
Marketing
Multi-Channel
Marketing
Local
Customization
Campaign
Insights
Marketing
Automation
Increased Sales
& Productivity

25.  Automate marketing & sales processes:
 Brand management
 Stock management
 Print management
 Multi-channel Campaign management
 Data management
 POS & retail management
 A central hub for marketing management:
 Dashboarding & KPI management
 Measure ROI

26. More than just a
DAM
More than a fancy
design
More than Web to
print
More than just 1 or 2
channels

27. Zero moment of truth

29. CONTENT
WEBSITE
MOBILE
APP & TABLET READER
SOCIAL NETWORK
PRESENTATIONS
PDF BROCHURE, BOOKS
OFFLINE BROWSING
What’s your COPE strategy?

30. Source: The Economist/Marketo : The rise of the marketer 2015

31. Brand symphony

33. CASES

34. How to save
100.000€

35. Target: 100.000 €
• Search for images & assets for projects
– 30 minutes without MOOOSE per job
– 5 minutes with MOOOSE per job
2 jobs/week
50 min./week
= 1.300€/year
• Approval of documents/e-mails etc
– 3h without MOOOSE per job
– 10 minutes with MOOOSE per job
2 jobs/week
6h / week
= 7.000€/year

36. Target: 100.000 €
• Create personalised documents (Businesscard)
– 1 day without MOOOSE per job
– 10 minutes with MOOOSE per job
Network of 300
people
293 days/ year
= 66.590€/year
• Share assets through the network
– 3h without MOOOSE per week for 1 person
– 0 minutes with MOOOSE per job
= 5.300€/year

37. Target: 100.000 €
• Track, trace & report of marketing mat.
– 1 days without MOOOSE per job
– 0 minutes with MOOOSE per job
52 days/ year
= 13.000€/year
• Create 1 delocalised e-mail
– 1d without MOOOSE per week for 1 person
– 30 minutes with MOOOSE per week
= 12.364€/year

38. € 105.000
Without having to think hard….

39. MULTICHANNEL
PICK & PACK
WEB TO PRINT
PRINT ON DEMAND
TRIGGER BASED
DIGITAL ASSETS
DATA MANAGEMENT
CAMPAIGN SHOP
BUNDLED PRODUCTS
POS ENGINE
DASHBOARDS

40. OUTPUT
 Pick & Pack
 Print – Collatoral
 E-mail Message
 Mobile Message
 Social media message
 Narrow casting
 Beacon content
 Website
 Blog
 …
MANAGER DASHBOARD SHOP MEDIA CONNECT
Agencies
& Partners
Shop
owner/franchiser
Sales
& Marketing Team
Company infrastructure
ARTOOS PAAS/SAAS

42. More than
2000 users
Marketing
communication
becomes loyalty

44. POS
Retail communication
Trigger Based Direct Mail

45. POS
Retail communication
Trigger Based Direct Mail

46. Time to get your peace of mind back!

47. www.mooose.be