Pardot is an automated marketing platform by Salesforce that allows businesses and organizations to identify quality leads, close more deals, and maximize ROI through targeted email marketing across various social media channels.

1. Salesforce Pardot B2B Marketing
Automation At A Glance
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2. Pardot Marketing Automation provides a full solution that helps B2B marketers to achieve greater
efficiency with customized lightning navigation, ease-of-use with a consistent, seamless user
interface, and a complete 360-degree view of the customer with integrated campaigns.
Introduction To Pardot Marketing Automation
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3. Main Features Of Salesforce Pardot
1. Effortless email marketing
2. Smarter lead generation
3. Streamlined Lead management
4. Insightful ROI Reporting
5. Real-Time notifications
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4. 01.
Effortless email marketing
-> Pardot Marketing Automation provides marketers with a variety of formats to create
beautiful email campaigns that deliver personalized experiences to all their
customers.
-> In Pardot, they can check their email content using A/B testing and identifying the
winning audience, target audience, and spam filters.
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5. 2.
Smarter lead generation
-> With Pardot, marketers can maintain the entire pipeline with a high-quality customer
flow by leveraging Pardot’s landing pages, forms, search tools, and social connectors.
3.
Streamlined Lead management
-> Pardot's suite of easy-to-use lead generation tools help boost engagement and sell
faster by targeting the right customers at the right time.
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6. 4. Insightful ROI Reporting
-> With Pardot's powerful analytics features, marketers can measure and track campaign
performance and gain invaluable insights based on the data.
-> Salesforce Pardot has several online tools to prioritize contacts based on the criteria
and understand how customers interact through each stage in a customer's lifecycle.
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7. 5. Real-Time notifications
-> Pardot marketing automation tool lets marketers connect and engage with the right
customers at the right time, every time across all touchpoints and channels.
-> They can get real-time notifications via Salesforce mobile app, email, or desktop to
improve the speed of your follow-up and convert your leads into potential clients faster.
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8. Benefits Of Salesforce Pardot To Boost
B2B Marketing and Sales
-> Generate high-quality leads
-> Accelerate the sales pipeline
-> Create personalized, targeted emails
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9. 1.
Generate high-quality leads
-> Pardot offers user-friendly tools, including dashboard and reporting tools that can bring
internal and external data together so that sales and marketing teams can coordinate their
activities with more effective campaigns to help increase sales pipeline and close more deals.
2.
Accelerate the sales pipeline
-> Salespeople can respond appropriately to potential customers by automatically assigning
leads, real-time sales reports, and tracking prospects’ activities.
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10. 3. Create personalized, targeted emails
-> With Pardot marketing automation tool, the marketing team can effectively schedule and
send personalized emails to specific audiences,and Measure the effectiveness of email content.
->They can make responsive templates using Pardot’s intuitive email editor and send the right
message to the right person at the right time.
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11. Pardot is an automated marketing platform by Salesforce that allows businesses and
organizations to identify quality leads, close more deals, and maximize ROI through
targeted email marketing across various social media channels.
Final Wrap
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12. THANK
YOU
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