This document discusses the power of paper and direct mail marketing. It provides statistics showing that print is not dead, with 90 million Americans still purchasing from catalogs each year. Direct mail has a long term effect, with pieces being kept for 17-45 days on average. The envelope itself can increase response rates from 2-3% to over 10% if used to enhance the message. The document emphasizes that paper still has power in marketing and inspiration, and concludes with three key takeaways: create impact on your audience, use channels wisely, and that paper has more power than most people realize.

2. WELCOME

3. https://www.youtube.com/watch?v=CjlGZOIB
Q1c

4. Power of Paper

5. Hans Smellinckx
Director Marcom Factory
Moderator of the day
Kurt Ghijsbrecht
Sales Director
Why paper is important?

6. Denis Ghys
CEO 10.be
Case: ATAG
Maxime Carpentier
CEO
Zerocopy,
Students & paper

7. Chapter 1

8. Integrated publishing production solutions
provider for offline and online marketing &
corporate communication.
We want to enlarge the toolbox of every single CEO, CMO, CFO,
CIO, CTO and CDO.
Our Duval Union Academy team consists of top-level in-house
specialists and partner experts. All renowned for their expertise
and experience in their field. And all of them engaged to share their
knowledge with today’s decision makers.

9. Integrated
Solutions
Provider
Integrated publishing production solutions provider for offline
and online marketing & corporate communication, with strong
focus on customer experience, innovation and sustainability.
SERVICE
ACCOUNT
MANAGER
WAREHOUSING &
FULFILLMENT
MULTICHANNEL
CAMPAIGNS
TRIGGER BASED
CAMPAIGNS
DIRECT MAIL &
MAILHANDLING
OFFSET & DIGITAL
PRINTING
GRAPHICAL
STUDIO
MARKETING
AUTOMATION
PHOTOGRAPHY
COPYWRITING
DISTRIBUTED
MARKETING
DIGITAL
CAMPAIGNS

10. Power of Paper
Info session

11. Print is dead…

13. Print is
dead…

16. 90 million Americans buy
merchandise from catalogs
each year1 out 3
Inspirational
Sense of exclusivity

17. 8%
26%
33%
33%
0%
Ik hou stelselmatig magazines bij
Ik hou regelmatig magazines bij
Ik deel magazines met familie of collega’s
Ik lees magazines en gooi die nadien in de
vuilnisbak
Ik gooi magazines direct weg, nog voor het openen
¾ long term effect!

18. After years of decline, the
number of catalogs mailed in
the United States increased
in 2013, to 11.9 billion,
according to the Direct
Marketing Association, a
trade group. While that figure
is about 60 percent of what it
was at its peak in 2007,
some analysts say the recent
1 percent rise in mailed
catalogs, coupled with the
care retailers are putting into
them, may signal something
of a renaissance.

19. Source: The Private Life of Mail – Royal Mail

20. Impact on the audience
1 + 1 = 3
Belgians
empty their
letterbox every
day.
direct mail
pieces per
person per
week
91% 4
HIGH
impact

21. Impact on the audience

22. Long term effect…
How long is a DM piece kept?
 17 days for advertising mail.
 38 days for door drops.
 45 days for bills and statements.
When was the last time you kept an email?

23. Zero moment of truth

24. White envelope?

25. Direct Mailings…
the perfect pitch!
95% of direct mailings is
sent in normal
enveloppes.
5% uses the enveloppe as
part of the message.
Respons is often boosted
from 2-3% tot over 10% if
the enveloppe makes the
message attractive.

26. Impact
v.

30. INSPIRATION

31. Who’s magazine & booklet is
this?

33. 33

36. 3 key take-aways

37. Create an impact
on your audience
Use channels wisely
Paper has more power
than most people realise!
3 key take-aways