Human #intelligence is the capacity for knowing and learning. #Creative intelligence is a vital dimension of that capacity. It is fostered through understanding how the creative process works in human beings and how to apply it.

1. creative intelligence +

2. human intelligence is the capacity for knowing and
learning. Creative intelligence is a vital dimension
of that capacity. It is fostered through
understanding how the creative process works in
human beings and how to apply it.
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3. Lets do a walkabout
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4. platform
retail | gaming | experience | iot
services
AI | dynamic content | programmatic | automation
application
ML/NLP/RPA | recommendation engines | cs
analytics
profiling | cross platform | journey mapping
Creative Intelligence
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SOLUTIONS SCOPE

5. retail: path to purchase (beacon, QR), location based O2O, traceability
gaming: APP, desktop, , network
experience: AR, VR, MR (mixed reality)
iot: smart shelf, vending machines, smart labelling, retail accessories
AI: automation applications, smart content, recommendation engines
dynamic content: real time, AI generated, framework and structure
programmatic: framework to setup programmatic, training, education
e-commerce: programmatic for e-commerce, predictive engine, personalization
PIM: AI integrated, intelligent tagging, tractability, authenticity
automation: touchpoint communication, content personalization
customer services: virtual assistant, smart chatbots (care, sales, corporate, IT)
profiling: customer, consumer, prospect
cross platform: online and offline multi-screen and omni-channel
journey mapping: path 2 purchase, customer life cycle, moments
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6. AR/VR/MR – DESIGN, DEVELOPMENT, IMPLEMENTATION
UNIQUE EXPERIENCES THROUGHOUT THE CONSUMER JOURNEY
ar://
In-store
recommendations,
information, alerts and
offers
ar://
product launches, fun
& entertainment
vr://
in-store promotions,
corporate challenges,
game play
mr://
conceptual design,
visualization
ar://
product visualization
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7. AR/VR – CAMPAIGN MECHANICS
AUGUMENTED REALITY CAMPAIGN PLATFORM
a campaign management tool designed to create instant augmented reality experiences
surprise and delight
• encourage customers, prospects to engage your brand
• interact with your customers longer
• provide a delightful mobile experience
connect with your customers wherever they are
• on the go
• in-store
• at home
analyse your campaign success
• real time statistics
• segment campaigns by multiple demographics
home screen navigation cube social linkage
share
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8. AR/VR – CAMPAIGN MECHANICS
CUSTOMIZABLE CAMPAIGN DASHBOARD
traffic data &
analysis
trigger/action
analysis & data
scan/redemption analysis & data
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9. AI FOR YOUR BUSINESS
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10. AI FOR YOUR BUSINESS
HOW AI IS REVOLUTIONING BUSINESS
• 84% of respondents say AI will enable them to obtain or sustain a competitive advantage.
• 83% believe AI is a strategic priority for their businesses today.
• 84% of respondents say AI will enable them to obtain or sustain a competitive advantage.
• 83% believe AI is a strategic priority for their businesses today.
• 75% state that AI will allow them to move into new businesses and ventures.
Source:
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11. AI FOR YOUR BUSINESS
HOW AI IS REVOLUTIONING BUSINESS
70% of respondents are personally looking forward to delegating the more mundane, repetitive aspects of
their jobs to AI.
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12. AI FOR YOUR BUSINESS
OPPORTUNITIES FOR APPLICATION DEVELOPMENT AND SERVICES
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13. AI FOR YOUR BUSINESS
AI FOR BUSINESS – MARKET OVERVIEW
• New technologies around cognitive systems and artificial intelligence are already
impacting organizations in a variety of industries.
• According to IDC, widespread adoption of cognitive systems and AI across a broad range
of industries will drive worldwide revenues from nearly $8.0 billion in 2016 to more than
$47 billion in 2020.
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14. AI FOR YOUR BUSINESS
AI FOR BUSINESS – CHATBOT EXAMPLES
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15. AI AND MACHINE LEARNING 1,2,3
THE INTEGRATED CROSS-CHANNEL RECOMMENDATION ENGINE
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16. AI AND MACHINE LEARNING 1,2,3
THE INTEGRATED CROSS-CHANNEL RECOMMENDATION ENGINE
Make it Digital
Evaluate repetitive,
manual marketing tasks
that cold be intelligently
automated.
01
Make it Programmable
Assess opportunities to
get more out of your data
– discover insights, predict
outcomes, devise
strategies, personalize
content across channels,
and tell stories at scale.
02
Make it Smart
Consider the AI
capabilities of your
existing marketing
technology, and explore
the potential of emerging
AI solutions
03
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17. AI AND MACHINE LEARNING 1,2,3
THE INTEGRATED CROSS-CHANNEL RECOMMENDATION ENGINE
Automation by rules Automation by rules +
recommendation
Automation by rules +
recommendation + feedback
email
automation
dynamic
content
chatbot
task
automation
Personalized content,
A/B testing
Personalized content, A/B testing,
ML recommendation
Personalized content, A/B testing,
ML recommendation, ML
automation
Q&A, keywords
Q&A, keywords, ML
recommendation keywords
Q&A, keywords, ML
recommendation keywords, hybrid
human/ bot interface
Goal, Data Point, Content/ Action
by rules
Data mining, rule refinement
Live dynamic feedback training
model
ML – machine learning
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18. www.samewebsite.com
AI DYNAMIC CONTENT
PERSONALIZED CONTENT, RECOMMENDATION, TIPS personalized content
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19. Captures everything your visitors do on your website and in email.
Automation analyzes the “crowd data”, constantly scoring the affinity for each product to each contact
based on their online behavior, email behavior, past purchases, “people like them” and catalogue
attributes.
Set up relevant, personalized recommendations across multiple channels including your websites and
integrated it with your e-Commerce platform.
Track all activities and use the data to invest in paid media, create new content, invest in research or
develop new products
PREDICTIVE CONTENT AUTOMATION 1, 2, 3
THE INTEGRATED CROSS-CHANNEL RECOMMENDATION ENGINE
1
2
3
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20. PIM – AI driven Product Information Management system as a single source of truth for organizations and their retailers.
Fully secure and unique content and data that can be plugged into retailer database through API to manage all product
related information, pricing and promotions.
O2O – Offline to Online solutions to connect with the shoppers and engage with them digitally at the time and place where
it is most relevant to them. No special app download or WIFI signal required.
Programmatic E-Commerce – Using programmatic for retargeting customers and shoppers either through any e-commerce
campaigns or as an always-on component for prospecting and user-acquisition.
Marketing automation for E-Commerce - Cloud enabled one-to-one interactions between marketers and consumers across
multi-channels by collecting and merging customer data in a single unified profile. Transform data through intelligent
applications to optimize service and offers. Using AI, automate messages and responses across the customer journey and
connect with them at a most appropriate time with highly personalized communications.
Analytics for conversion and optimization – Custom tags to collect data as per client’s requirements. Use the data to
optimize tools. Services and products for conversion, retention and repeat customer as well as beyond purchase cycle.
SOME ADDITIONAL THOUGHTS
THE INTEGRATED CROSS-CHANNEL RECOMMENDATION ENGINE
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nadeem amin
shehris@gmail.com
www.linkedin.com/in/nadeemamin
twitter.com/eQu8ion
thank you