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Creative Intelligence
The document discusses the integration of creative and human intelligence in various industries, highlighting the impact of AI and its applications in retail, gaming, and customer service. It emphasizes the importance of AI-driven solutions like automation, recommendation engines, and personalized content to enhance consumer experiences and improve business operations. Additionally, it covers opportunities for AI in business development, focusing on analytics and market trends.
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Creative Intelligence
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- 2. human intelligence isthe capacity for knowing and learning. Creative intelligence is a vital dimension of that capacity. It is fostered through understanding how the creative process works in human beings and how to apply it. cq +
- 3. Lets do awalkabout cq +
- 4. platform retail | gaming| experience | iot services AI | dynamic content | programmatic | automation application ML/NLP/RPA | recommendation engines | cs analytics profiling | cross platform | journey mapping Creative Intelligence + cq + SOLUTIONS SCOPE
- 5. retail: path topurchase (beacon, QR), location based O2O, traceability gaming: APP, desktop, , network experience: AR, VR, MR (mixed reality) iot: smart shelf, vending machines, smart labelling, retail accessories AI: automation applications, smart content, recommendation engines dynamic content: real time, AI generated, framework and structure programmatic: framework to setup programmatic, training, education e-commerce: programmatic for e-commerce, predictive engine, personalization PIM: AI integrated, intelligent tagging, tractability, authenticity automation: touchpoint communication, content personalization customer services: virtual assistant, smart chatbots (care, sales, corporate, IT) profiling: customer, consumer, prospect cross platform: online and offline multi-screen and omni-channel journey mapping: path 2 purchase, customer life cycle, moments cq +
- 6. AR/VR/MR – DESIGN,DEVELOPMENT, IMPLEMENTATION UNIQUE EXPERIENCES THROUGHOUT THE CONSUMER JOURNEY ar:// In-store recommendations, information, alerts and offers ar:// product launches, fun & entertainment vr:// in-store promotions, corporate challenges, game play mr:// conceptual design, visualization ar:// product visualization cq +
- 7. AR/VR – CAMPAIGNMECHANICS AUGUMENTED REALITY CAMPAIGN PLATFORM a campaign management tool designed to create instant augmented reality experiences surprise and delight • encourage customers, prospects to engage your brand • interact with your customers longer • provide a delightful mobile experience connect with your customers wherever they are • on the go • in-store • at home analyse your campaign success • real time statistics • segment campaigns by multiple demographics home screen navigation cube social linkage share cq +
- 8. AR/VR – CAMPAIGNMECHANICS CUSTOMIZABLE CAMPAIGN DASHBOARD traffic data & analysis trigger/action analysis & data scan/redemption analysis & data cq +
- 9. AI FOR YOURBUSINESS cq +
- 10. AI FOR YOURBUSINESS HOW AI IS REVOLUTIONING BUSINESS • 84% of respondents say AI will enable them to obtain or sustain a competitive advantage. • 83% believe AI is a strategic priority for their businesses today. • 84% of respondents say AI will enable them to obtain or sustain a competitive advantage. • 83% believe AI is a strategic priority for their businesses today. • 75% state that AI will allow them to move into new businesses and ventures. Source: cq +
- 11. AI FOR YOURBUSINESS HOW AI IS REVOLUTIONING BUSINESS 70% of respondents are personally looking forward to delegating the more mundane, repetitive aspects of their jobs to AI. cq +
- 12. AI FOR YOURBUSINESS OPPORTUNITIES FOR APPLICATION DEVELOPMENT AND SERVICES cq +
- 13. AI FOR YOURBUSINESS AI FOR BUSINESS – MARKET OVERVIEW • New technologies around cognitive systems and artificial intelligence are already impacting organizations in a variety of industries. • According to IDC, widespread adoption of cognitive systems and AI across a broad range of industries will drive worldwide revenues from nearly $8.0 billion in 2016 to more than $47 billion in 2020. cq +
- 14. AI FOR YOURBUSINESS AI FOR BUSINESS – CHATBOT EXAMPLES cq +
- 15. AI AND MACHINELEARNING 1,2,3 THE INTEGRATED CROSS-CHANNEL RECOMMENDATION ENGINE cq +
- 16. AI AND MACHINELEARNING 1,2,3 THE INTEGRATED CROSS-CHANNEL RECOMMENDATION ENGINE Make it Digital Evaluate repetitive, manual marketing tasks that cold be intelligently automated. 01 Make it Programmable Assess opportunities to get more out of your data – discover insights, predict outcomes, devise strategies, personalize content across channels, and tell stories at scale. 02 Make it Smart Consider the AI capabilities of your existing marketing technology, and explore the potential of emerging AI solutions 03 cq +
- 17. AI AND MACHINELEARNING 1,2,3 THE INTEGRATED CROSS-CHANNEL RECOMMENDATION ENGINE Automation by rules Automation by rules + recommendation Automation by rules + recommendation + feedback email automation dynamic content chatbot task automation Personalized content, A/B testing Personalized content, A/B testing, ML recommendation Personalized content, A/B testing, ML recommendation, ML automation Q&A, keywords Q&A, keywords, ML recommendation keywords Q&A, keywords, ML recommendation keywords, hybrid human/ bot interface Goal, Data Point, Content/ Action by rules Data mining, rule refinement Live dynamic feedback training model ML – machine learning cq +
- 18. www.samewebsite.com AI DYNAMIC CONTENT PERSONALIZEDCONTENT, RECOMMENDATION, TIPS personalized content cq +
- 19. Captures everything yourvisitors do on your website and in email. Automation analyzes the “crowd data”, constantly scoring the affinity for each product to each contact based on their online behavior, email behavior, past purchases, “people like them” and catalogue attributes. Set up relevant, personalized recommendations across multiple channels including your websites and integrated it with your e-Commerce platform. Track all activities and use the data to invest in paid media, create new content, invest in research or develop new products PREDICTIVE CONTENT AUTOMATION 1, 2, 3 THE INTEGRATED CROSS-CHANNEL RECOMMENDATION ENGINE 1 2 3 cq +
- 20. PIM – AIdriven Product Information Management system as a single source of truth for organizations and their retailers. Fully secure and unique content and data that can be plugged into retailer database through API to manage all product related information, pricing and promotions. O2O – Offline to Online solutions to connect with the shoppers and engage with them digitally at the time and place where it is most relevant to them. No special app download or WIFI signal required. Programmatic E-Commerce – Using programmatic for retargeting customers and shoppers either through any e-commerce campaigns or as an always-on component for prospecting and user-acquisition. Marketing automation for E-Commerce - Cloud enabled one-to-one interactions between marketers and consumers across multi-channels by collecting and merging customer data in a single unified profile. Transform data through intelligent applications to optimize service and offers. Using AI, automate messages and responses across the customer journey and connect with them at a most appropriate time with highly personalized communications. Analytics for conversion and optimization – Custom tags to collect data as per client’s requirements. Use the data to optimize tools. Services and products for conversion, retention and repeat customer as well as beyond purchase cycle. SOME ADDITIONAL THOUGHTS THE INTEGRATED CROSS-CHANNEL RECOMMENDATION ENGINE cq +
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