CAN-SPAM Act guidelines for Salesforce Users

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The CAN-SPAM Act comprises of various rules and regulations that define appropriate and
inappropriate actions related to commercial electronic mails. It is intended to put down
stricter requirements on the commercial emails rather than transactional emails.
What is the CAN-SPAM Act?

Requirements of the CAN-SPAM Act for the
Marketing Cloud
1. Recognize the sender accurately from the header information.
2. Leverage Subject line that precisely defines the content of the email.
3. Identify the message as an advertisement, until and unless you have
express consent (opt-in) from the subscriber.
4. Provide a method for the recipient to unsubscribe.
5. Include the sender's valid physical postal address.
Marketing
Cloud

6. Honor unsubscribe requests timely. It means that marketers must enable an opt-out
request within 10 days and keep the unsubscribe mechanism operational for at least 30
days after the mailing.
7. Avoid sending emails that have empty bodies i.e. marketers need to include some
content in the email.
8. Not safe for work (NSFW) Content does have to be labeled clearly so that users can
decide whether or not to view it before they take any action.

Penalties for Non-Compliance
There are tough penalties for violating the CAN-SPAM Act. If marketers violate the CAN-
SPAM Act, the fine of tens of thousands of dollars for each individual instance will be
imposed on them.
Each individual email could propose a penalty of up to US$41,484. The
CAN-SPAM Act applies to business-to-business emails as well as
business-to-consumer emails.

Mass Mailer can help marketers with
CAN-SPAM compliance
Mass Mailer (an app on AppExcahnge) is one of the best solutions for Salesforce CRM to
send bulk emails without any limits via Mass Email Wizard and campaigns. With Mass
mailer's support for Salesforce templates, it ensures that every email you send follows THE
CAN-SPAM requirements.
Using the Mass Mailer templates, you can include several things such as the company’s
address, unsubscribe links, and correct email sender. MassMailer can automatically manage
unsubscribes ensuring that customers don’t receive unnecessary emails.

Example of CAN-SPAM compliant email

The requirements that are followed:
Labeled that this email is
an ad
Recognized that the
company
in the "form" line and email
address
Provided recipients a method
to unsubscribe
Provided a valid mailing
address
Involved a second approach
through which recipients can
unsubscribe

Example of CAN-SPAM non-compliant email

The requirements that are not followed are:
The subject line doesn't
clearly define the content of
the message
Doesn't mention that it is an
ad
Fraudulent sender name
No way to unsubscribe It doesn't include any
address.

Note: Be careful while creating your emails to make sure that you include
necessary features and follow the requirements in order to comply with the
CAN-SPAM Act.

Thank
You

CAN-SPAM Act guidelines for Salesforce Users

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