Max Melching Bereichsleiter Online Marketing, Data Intelligence & Retail Media Douglas Max is responsible for the departments of online marketing, data intelligence and retail media at Douglas since 2018. Besides running the in-housed online marketing teams for 16 countries, this also includes data related topics such as web analysis, DMP and marketing technology. In 2019 Max was involved in founding and scaling the retail media spin-off Beauty Media Solutions GmbH. Previously he founded the bargain platform Cherry Möbel and spent 6 years at HolidayCheck as Head of Performance Marketing & CRM.