We are in 2017 already at 70% mobile traffic in online retail but yet many shops just generate 30% of their revenues through it. What happens when mobile is 80-90% in 2 years? How to deal as a retailer with new channel/devices like (smart) Home Assistants like Alexa or with new augmented shopping offerings? How to develop new business models for digital retail in a fast moving world. commercetools is the leading and most modern commerce platform on the market when it comes to new channels, agility and performance. This talk was given at the German "Handelskongress" in Berlin in November 2017.

1. Power für den Handel –
Connected Channels
Dirk Hoerig
Deutscher Handelskongress – 15.11.2017

2. Cloud-Hosted Hundreds of
Releases/Year
130+
Commerce
Professionals
Making all
Touchpoints
Shopable
Leading Platform
for APIs and
Microservices
Munich, Berlin,
Durham,
Amsterdam
80+ Enterprise
customers
worldwide
Built for SPEED

3. Our Clients

4. DO NOT BUY SHOP SOFTWARE

5. THE BOILING FROG

6. Online Retail Has Changed Dramatically in the past Years
Top Online Retailer 2016 Top Online Retailer 2009
Amazon
Otto
Zalando
Notebooksbilliger
Bonprix
Mediamarkt
Cyberport
Conrad
Tchibo
Alternate
H&M
Baur
Apple
…...
Hellofresh
About You
Kfzteile24
Rewe
(8122m€)
(2743m€)
(1121m€)
(706m€)
(587m€)
(533m€)
(517m€)
(472m€)
(450m€)
(432m€)
(373m€)
(352m€)
(345m€)
......
(163m€)
(120m€)
(110m€)
(108m€)
Amazon
Otto
Conrad
Neckermann
Thomann
Weltbild
Bonprix
Baur
Notebooksbilliger
Doc Morris
Alternate
Dell
Heine
…...
Zalando
(1,798m€)
(1,156m€)
(450m€)
(448m€)
(349m€)
(327m€)
(292m€)
(281m€)
(271m€)
(255m€)
(205m€)
(190m€)
(190m€)
…...
(9m€)
Source: EHI/Statista/iBusinessGerman Online Market

7. In 2009
Desktop Owned
>99% of the
Internet Traffic

8. The World Has Flipped Since Then
Source: StatCounter Global Stats data is based on over 15 billion page views per month to over 2.5 million websites

9. What Mobile Means
for Retailers
Traffic
Online Revenue€
$£
30%
70%

10. According to technology and market research firm Forrester,
mobile purchases—or mcommerce—will account for
49 percent of ecommerce by 2020.
Forrester Research Mobile And Tablet Commerce Forecast, 2015 To 2020 (US)

11. Market Share Will Not Grow Equally. Winner Takes All.
Top online clothing and footwear retailers in western Europe
Clothing sales, 2016 (% of total)
Source: Cowen & Co
These 10 companies
control 40% of the total
market in Western
Europe

12. Who Will Become the #1 Search
Engine (Gatekeeper) in your Industry?

13. We help our customers to be prepared
Commerce Platform
for all Devices /
Touchpoints
Never Upgrade –
new Features weekly
Built for fast Scale and
modern Business Models B2C / B2B / M2C ready
Global Cloud
Coverage and
highest SLA in the
Industry
Supporting Digital
Transformation by enabling
any Developer

14. 2 Must Reads if You Are in (e)Commerce
Free Download here: go.commercetools.com/api-booklet

15. Not Into Books? Want To See it in „Reality“.
Test our Hololens Augmented Shopping Demo

16. www.commercetools.com
Office Munich
Adams-Lehmann-Str. 44
80797 Munich
+49 89 99 82 996-0
Office Berlin
Sonnenallee 223
12057 Berlin
+49 30 67 24 21-20
Office Durham, US
American Underground | Crowe Building
406 Blackwell Street, Suite B034
Durham, NC 27701
+1 212 220 3809
Thank you
dirk.hoerig@commercetools.com
Twitter: dirkhoerig

17. Disclaimer
This document is created and owned by commercetools. The contents of this document are confidential and
intended solely for the addressee(s). If you are not an intended addressee, you must not disclose, copy, distribute
or take any action in reliance upon this document. If you have received this document in error, please notify
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