MOOOSE - Marketing Automation Summit presentation by ARTOOS about Distributed Marketing

1. DISTRIBUTED MARKETING

2. The sustainable
Communication Production House

3. Managing your marketing campaigns
through “decentralised” teams

4. HeadQuarter
Network
Local
Direct Marketing
Local
POS Materials
Steer & control
Act & progress
Local
Media

5. TOTAL CONSISTENCY

6. WHO

7. RETAIL
COMPLEX ORGANISATION
STRUCTURE
COMPLEX BRAND
STRUCTURE

8. Why?

9. Visible: Licences, cost of production
TOTAL COST OF OWNERSHIP
Non visible: waste, working hours, brand image loss, etc

10. FROM BATCH
TO CONTINUOUS

11. Relevancy
Quality Centralisation

12. CHALLENGES

13. How to align internal stakeholders? Q

14. Align agendas
Steerco
Involve stakeholders

15. How to align Q Systems
Processes
Collaboration HQ & Network

16. Personal Cloud

17. COLLABORATIVE WORKFLOW
HQ
Service
providers
Network
MARKETING
AUTOMATION

18. COLLABORATIVE WORKFLOW
MARKETING
(5 users)
Mktg Guidance
SALES
HQ
(40 users)
HQ
NETWORK
(250 BROKERS)
MATERIAL
PRODUCERS
(30 users)
Administrate & Manage Material / Activity Reporting
Library of materials to order (POS & DM)
Selection / Edition / BAT / Order / Order History
Order follow-up and status back to users
Network mgt
relationshsip
Supplier
relationship
Stimulate Network activity / Activity reporting
System
email
email to
my zone
email to
network

19. How to create relevancy (local network)? Q

20. SMART 1TO1 TEMPLATES

21. How to create end to end integration? Q

22. 1to1
Print
Show
BAT
1to1
layout
Network
Need
Seamless flow and
real-time automation
ADs
PRINT
DIGITAL

23. What did we learn?

24. Activate your network
Attention to TCO
Choose the best Allies

25. QUESTIONS ?