Efficiency in Marketing Communciation. learn more about Marketing Resource Management (MRM) software. Savings up to 20% on your total marketing communication costs.

1. “Efficiency in Marketing Communication”
Comprenz, an introduction
What can Marketing Resource Management software do for you?

2. Head Office: 12 employees
Established: 1999
Agents: 3, in Belgium and UK
“Giving back marketing to marketers”
“Efficiency in Marketing Communication”

3. References
“Efficiency in Marketing Communication”

4. Smooth talking advertisers gone☺
Ready to roll-out your campaign ☺
Comprenz takes care of the rest!
“Efficiency in Marketing Communication”

5. “Efficiency in Marketing Communication”
“Efficiency in Marketing Communication”

6.  Measurement of your campaigns
 More time for your core competences
 Personalisation
 Printing smaller amounts
 Quicker time-to-market
 Brand consistency
Demands from marketers
“Efficiency in Marketing Communication”

7. 1. MarketingXpress:
The standard marketing automation platform since 1999
2. Marketing services:
Comprenz helps you deliver your marketing strategy and supports you in your daily
marketing operations
Solutions
IT CampaignPrint Design
Core competences:
“Efficiency in Marketing Communication”

8. Cloud computing + marketing = Marketing Cloud
Advantages of Cloud computing:
• No own-software needed
• No hosting costs
• Automatic back-up
• Safety proof connection
• Windows, Mac, IE of Firefox
• User friendly
• Time and money savings
Fully scalable
MarketingXpress
“Efficiency in Marketing Communication”

9. How do you support your marketing for a
European franchise model ?
Taking care of:
- 11 languages, 11 markets
- Production variables
- Small marketing budget
- Maximum freedom for the owners
of gym’s
Customer: The Little Gym Europe
Number of gym’s: > 300,
35 in EU
“Efficiency in Marketing Communication”

10. Solution Comprenz:
“Efficiency in Marketing Communication”

11. How do I efficiently support a sales
channel with so many brokers?
taking care of:
- Brand Identity monitoring
- Time-to-Market
- Production costs
- Control yet allowing local
initiatives
- Security of a Bank
Customer: SNS Bank
Brokers: > 800
Offices: 200
“Efficiency in Marketing Communication”

12. Solution Comprenz:
“Efficiency in Marketing Communication”

13. Customer: D’Ieteren
Dealers: > 300
How do I keep my marketing communication
materials up-to-date with continuously
changing data?
Taking care of:
 High quality demands
 Daily new specifications
 Large amount of data
 Marketing & IT with own interests
“Efficiency in Marketing Communication”

14. Solution Comprenz:
“Efficiency in Marketing Communication”

15. How do I set up a personalised cost
effective marketing campaign in the best
way?
Taking care of:
- Print, Web, Sms and Video
- Measure my results
- Do I start a dialogue with my customers
Case: Internal campaign Comprenz
“Efficiency in Marketing Communication”

16. Solution Comprenz:
“Efficiency in Marketing Communication”

17. IT
Campaign
Print
Design Targeted design and DTP work for on/offline use
Efficient planning, distribution and purchasing
of your prints
Full online support and marketing automation
Campaign strategy, brand identity control,
One-to-one and marketing support
Where can we support you?
“Efficiency in Marketing Communication”

18. • Work more efficient with measurable results
• Shorter time-to-market
• Efficiency and re-use of Marcom material
• Stronger purchasing position, cost reduction on printing
• Brand consistency and less mistakes
• Printing on demand, never too much
• Brand identity control
20-30% savings on your marketing costs!
“Efficiency in Marketing Communication”

19. Interested? Call us with your question
www.comprenz.com
“Efficiency in Marketing Communication”