The document discusses PrintidTM, a powerful dynamic direct mail application for Salesforce Marketing Cloud. It allows users to seamlessly connect digital and print worlds by integrating dynamic direct mail into Journey Builder. This increases speed, reach, relevance and engagement. PrintidTM allows users to easily manage one-to-one personalized direct mail campaigns from within Salesforce Marketing Cloud with the same ease as digital campaigns. It also allows updating content and personalization in templates. PrintidTM can expand audiences by automating direct mail launches for events like bounces or unsubscribes using Journey Builder. It connects the offline to the online world by adding QR codes or links to templates.