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Augmented MINDS
1
Technology does not serve machines, but humans
Leandro Agrò | Design Group Italia | @leeander
Image Courtesy of Warner Bros
European Immersive Computing Summit VENICE |March 22-23, 2018
www.designgroupitalia.it | @designgroupit
© DESIGN GROUP ITALIA
WHO I AM
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
LEANDRO AGRO’
IxD/UX + IoT Designer | @leeander
#architectures
3
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
4
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
50 years, 3 design traditions
A diverse, multicultural group of 65 people from 18 countries
85% of revenue from abroad (40% East Coast, 10% Silicon Valley)
Milano, New York, Reykjavik, San Francisco (2018) and beyond
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
www.designgroupitalia.it | @designgroupit
6
Hello (again)
NEAL STEPHENSON
(1992): SNOW CRASH
STEPHEN KING (1992): THE
LAWNMOVER MAN
Immersive Technologies
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
7
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
EARLY HEADSET: TELEYEGLASSES (1963)
Hugo Gernsback inventor of the term “science
fiction”. Gernsback described his
“teleyeglasses” for a Life magazine article
published in July 1963, when he was 78.
EARLY 3D ENVIRONMENT: Sensorama (1962)
The Sensorama was a machine that is one of the earliest known examples of
immersive, multi-sensory technology. Morton Heilig invented and dubbed it
"Experience Theater”. Prototyped in 1962, the Sensorama was a mechanical
device, which still functions today.
TELEYEGLASSES
SENSORAMA
Dreaming of VR since 1950…
8
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Transforming inventions into products.
(working / meaningful)
The lawnmower man
9
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Human beings and emerging behaviours
in immersive environments
10
AR/VR Stories
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
01: MAGICAL TOOLS
02: THE EXTENDED YOU
03: THE AGENTS
04: THE OTHERS
05: SUPER POWERS
11
SHORT STORY 01
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
https://www.youtube.com/watch?v=hb4AzF6wEoc
MAGICAL TOOLS (1997)
© Apple 1987 | John Sculley
12
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
13
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
14
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
15
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
We designed two magical tools…
“People following invisible linking worms in an ancient space”. (Apple, 1997)
16
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Why is today’s world not packed with
all kinds of magical objects?
Hyper-natural objects
Natural born storyteller objects
Intelligent companions, virtual agents
17
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
The “magical” object that changed everything
18
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
The “magical” object that changed everything
19
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
We are the consequence of the TOOLS we use.
20
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
SHORT STORY 02
THE EXTENDED YOU (2003)
21
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Sorry guys: You Right. I am NOT a furry animal…
22
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
They were aggressively protecting their realm, for a rea$$$on.
23
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
24
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Mixed Reality with Babele Dunnit & John Maeda
25
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Decoder Island with Gomma Guarnieri
https://it.wikipedia.org/wiki/Gianluca_Lerici
26
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Build your own world, prime by prime.
The whole island was an extension of me, an immersive interface to ”leeander”
Waterfalls
here
27
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Build your own world, prime by prime.
The whole Island was an extension of me. An immersive interface to ”leeander”
Waterfalls
here
28
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Build your own world, prime by prime.
The whole Island was an extension of me. An immersive interface to ”leeander”
Waterfalls
here
29
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Build your own world, prime by prime.
The whole Island was an extension of me. An immersive interface to ”leeander”
Waterfalls
here
Humility… I like it!
30
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
31
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
The Agents (2005)
SHORT STORY 03
32
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
33
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
35
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
The embodiment performance
36
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
The new context brought human
colleagues to Claudia’s home terrain.
The embodiment performance
2005-7
37
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Entering in a physical space
that behaves like a digital one.
38
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Altered Carbon
From Star Trek’s Holodeck to “The Raven”
39
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Altered Carbon
40
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Altered Carbon
If you build a whole brick-and-atoms realm for a virtual agent, don’t be
surprised if it becomes so “loyal” that it will kill real humans.
41
The Others
SHORT STORY 04
Effort vs. instant gratification
Identity, attention span and motivation
in inhabited digital spaces
"Golden Arches Theory”:
Thomas Friedman
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
42
Golden Arches Theory by
Thomas Friedman
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
© DESIGN GROUP ITALIA
Unknown
You
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
© DESIGN GROUP ITALIA
Unknown
You
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
Unknown
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
45
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
46
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Cultural acceptability
Instant gratification
47
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Cultural acceptability
Instant gratification
48
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Artificial worlds might be F fabulous…
49
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
To enter in a computer-generated world you will need tools.
Even if it is just a red pill.
50
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
The level of beauty might be definitively… Unreal (4)
51
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
52
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
“As a planet, we spend 3 BILLION HOURS A
WEEK playing computer games.”
https://www.ted.com/talks/jesse_schell_when_games_invade_real_life
53
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Working on human’s needs we might find
the actual motivational triggers
Psychological tricks, zero wait time, zero
competence to start, social engagement…
54
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Davide Casali, Wordpress.com GianAndrea Giacoma (DGI)
55
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Superpowers
SHORT STORY 05
56
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
57
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
58
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
59
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
We are attempting to overcome our nature
and extend our senses, building bridges with
knowledge generated by other people in
different places and/or other times.
60
Taking what we learn in the virtual realm
back to the everyday human reality
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
61
Video D-heart
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
62
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
The business success of AR/VR starts where we
use it to expand human’s potential, providing
new artificial senses and intelligences.
63
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
CONCLUSION
FINAL LAP
64
Building immersive worlds may be easy…
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
65
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
While taking care of the real world is complex
© DESIGN GROUP ITALIA
66
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
The robots are already walking on our streets
© DESIGN GROUP ITALIA
67
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
Whether working in immersive tech or
robotics, we must bring together artificial
and real environments where non-human
intelligences collaborate for our benefit.
68
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
The more advanced the technology is, the more relevant the human factors become.
69
GRAZIE
Leandro Agrò | leeander@gmail.com
http://www.designgroupitalia.it
European Immersive Computing Summit VENICE |March 22-23, 2018
Augmented MINDS
FIND ALL MOVIES AND VIDEOGAMES MENTIONED ON THIS DECK @designgroupit
Infuse HUMANITY into everything
(or everything will evolve without it)

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Augmented Minds

  • 1. Augmented MINDS 1 Technology does not serve machines, but humans Leandro Agrò | Design Group Italia | @leeander Image Courtesy of Warner Bros European Immersive Computing Summit VENICE |March 22-23, 2018 www.designgroupitalia.it | @designgroupit
  • 2. © DESIGN GROUP ITALIA WHO I AM European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS LEANDRO AGRO’ IxD/UX + IoT Designer | @leeander #architectures
  • 3. 3 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 4. 4 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 5. 50 years, 3 design traditions A diverse, multicultural group of 65 people from 18 countries 85% of revenue from abroad (40% East Coast, 10% Silicon Valley) Milano, New York, Reykjavik, San Francisco (2018) and beyond European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS www.designgroupitalia.it | @designgroupit
  • 6. 6 Hello (again) NEAL STEPHENSON (1992): SNOW CRASH STEPHEN KING (1992): THE LAWNMOVER MAN Immersive Technologies European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 7. 7 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS EARLY HEADSET: TELEYEGLASSES (1963) Hugo Gernsback inventor of the term “science fiction”. Gernsback described his “teleyeglasses” for a Life magazine article published in July 1963, when he was 78. EARLY 3D ENVIRONMENT: Sensorama (1962) The Sensorama was a machine that is one of the earliest known examples of immersive, multi-sensory technology. Morton Heilig invented and dubbed it "Experience Theater”. Prototyped in 1962, the Sensorama was a mechanical device, which still functions today. TELEYEGLASSES SENSORAMA Dreaming of VR since 1950…
  • 8. 8 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Transforming inventions into products. (working / meaningful) The lawnmower man
  • 9. 9 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Human beings and emerging behaviours in immersive environments
  • 10. 10 AR/VR Stories European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS 01: MAGICAL TOOLS 02: THE EXTENDED YOU 03: THE AGENTS 04: THE OTHERS 05: SUPER POWERS
  • 11. 11 SHORT STORY 01 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS https://www.youtube.com/watch?v=hb4AzF6wEoc MAGICAL TOOLS (1997) © Apple 1987 | John Sculley
  • 12. 12 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 13. 13 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 14. 14 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 15. 15 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS We designed two magical tools… “People following invisible linking worms in an ancient space”. (Apple, 1997)
  • 16. 16 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Why is today’s world not packed with all kinds of magical objects? Hyper-natural objects Natural born storyteller objects Intelligent companions, virtual agents
  • 17. 17 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS The “magical” object that changed everything
  • 18. 18 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS The “magical” object that changed everything
  • 19. 19 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS We are the consequence of the TOOLS we use.
  • 20. 20 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS SHORT STORY 02 THE EXTENDED YOU (2003)
  • 21. 21 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Sorry guys: You Right. I am NOT a furry animal…
  • 22. 22 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS They were aggressively protecting their realm, for a rea$$$on.
  • 23. 23 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 24. 24 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Mixed Reality with Babele Dunnit & John Maeda
  • 25. 25 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Decoder Island with Gomma Guarnieri https://it.wikipedia.org/wiki/Gianluca_Lerici
  • 26. 26 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Build your own world, prime by prime. The whole island was an extension of me, an immersive interface to ”leeander” Waterfalls here
  • 27. 27 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Build your own world, prime by prime. The whole Island was an extension of me. An immersive interface to ”leeander” Waterfalls here
  • 28. 28 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Build your own world, prime by prime. The whole Island was an extension of me. An immersive interface to ”leeander” Waterfalls here
  • 29. 29 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Build your own world, prime by prime. The whole Island was an extension of me. An immersive interface to ”leeander” Waterfalls here Humility… I like it!
  • 30. 30 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 31. 31 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS The Agents (2005) SHORT STORY 03
  • 32. 32 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 33. 33 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 34. European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 35. 35 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS The embodiment performance
  • 36. 36 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS The new context brought human colleagues to Claudia’s home terrain. The embodiment performance 2005-7
  • 37. 37 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Entering in a physical space that behaves like a digital one.
  • 38. 38 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Altered Carbon From Star Trek’s Holodeck to “The Raven”
  • 39. 39 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Altered Carbon
  • 40. 40 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Altered Carbon If you build a whole brick-and-atoms realm for a virtual agent, don’t be surprised if it becomes so “loyal” that it will kill real humans.
  • 41. 41 The Others SHORT STORY 04 Effort vs. instant gratification Identity, attention span and motivation in inhabited digital spaces "Golden Arches Theory”: Thomas Friedman European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 42. 42 Golden Arches Theory by Thomas Friedman European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 43. © DESIGN GROUP ITALIA Unknown You Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 44. © DESIGN GROUP ITALIA Unknown You Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown Unknown European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 45. 45 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 46. 46 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Cultural acceptability Instant gratification
  • 47. 47 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Cultural acceptability Instant gratification
  • 48. 48 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Artificial worlds might be F fabulous…
  • 49. 49 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS To enter in a computer-generated world you will need tools. Even if it is just a red pill.
  • 50. 50 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS The level of beauty might be definitively… Unreal (4)
  • 51. 51 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 52. 52 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS “As a planet, we spend 3 BILLION HOURS A WEEK playing computer games.” https://www.ted.com/talks/jesse_schell_when_games_invade_real_life
  • 53. 53 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Working on human’s needs we might find the actual motivational triggers Psychological tricks, zero wait time, zero competence to start, social engagement…
  • 54. 54 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Davide Casali, Wordpress.com GianAndrea Giacoma (DGI)
  • 55. 55 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Superpowers SHORT STORY 05
  • 56. 56 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 57. 57 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 58. 58 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 59. 59 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS We are attempting to overcome our nature and extend our senses, building bridges with knowledge generated by other people in different places and/or other times.
  • 60. 60 Taking what we learn in the virtual realm back to the everyday human reality European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 61. 61 Video D-heart European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 62. 62 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS The business success of AR/VR starts where we use it to expand human’s potential, providing new artificial senses and intelligences.
  • 63. 63 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS CONCLUSION FINAL LAP
  • 64. 64 Building immersive worlds may be easy… European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS
  • 65. 65 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS While taking care of the real world is complex
  • 66. © DESIGN GROUP ITALIA 66 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS The robots are already walking on our streets
  • 67. © DESIGN GROUP ITALIA 67 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS Whether working in immersive tech or robotics, we must bring together artificial and real environments where non-human intelligences collaborate for our benefit.
  • 68. 68 European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS The more advanced the technology is, the more relevant the human factors become.
  • 69. 69 GRAZIE Leandro Agrò | leeander@gmail.com http://www.designgroupitalia.it European Immersive Computing Summit VENICE |March 22-23, 2018 Augmented MINDS FIND ALL MOVIES AND VIDEOGAMES MENTIONED ON THIS DECK @designgroupit Infuse HUMANITY into everything (or everything will evolve without it)