A little bit autobiographic deck, that tells how the Design -pushed by technology acceleration- in evolving faster we might expect, becoming more human-centric than ever. “Design isn't just about shapes or pixels anymore. Design is the process that shapes product behaviors, communiRes, companies and builds new worlds.” "We are the consequence of the technologies we use." Infuse HUMANITY into everything (or everything will evolve without it)

1. © DESIGN GROUP ITALIA
Leandro Agro: IxD /UX | IoT
Exponential Design
www.designgroupitalia.com
301116

2. © DESIGN GROUP ITALIA
WHO
FRONTIERS
TOK.tv
SRLABS
JOINPAD
Leandro Agro: IxD /UX | IoT
Leandro Agrò
L@dgi.is
www.designgroupitalia.com

3. © DESIGN GROUP ITALIA © DESIGN GROUP ITALIA
UX
Internet of Things
IxD
Virtual Assistants
Eye-­‐Tracking
Usability
Mobile & Wearable AR/VR
Natural / EmoRonal UI
‘97
‘00
‘08
‘06
‘04

4. © DESIGN GROUP ITALIA © DESIGN GROUP ITALIA
WE ARE DESIGN GROUP ITALIA
We work with small and big companies,
government, NGO, on all con:nents

5. © DESIGN GROUP ITALIA
<15 MIN

6. We are the consequence of the technologies we use.

7. We are the stories we tell,
and the consequence of the tools we use.

8. S.O. BEHAVIOURS A.I.
The more advanced the technology we use is,
the more relevant the human factor becomes

9. CARS HEALTH HOME

10. © DESIGN GROUP ITALIA
EXPONENTIAL TIMES
1. DESIGN | 2. D_TECH | 3. D_MIND

11. © DESIGN GROUP ITALIA
1. DESIGN

13. Memphis, 1981-­‐87 Macintosh, 1984
Ego
Centric
User
Centric

14. Memphis, 1981-­‐87 Macintosh, 1984
1937 Alan Turing develops the theory of compuRng machine
1963 Douglas Engelbart invents the first computer mouse
1965 Andries van Dam and Ted Nelson coin the term “hypertext"
1969 ARPA goes online, connecRng four U.S. universiRes
1975/76 MICROSOFT / APPLE
1982 The word “Internet” is used for the first Rme.
1984 DNS is born /William Gibson coins the term “cyberspace.”
1990 Tim Berners-­‐Lee invented WWW
1994/95 YAHOO, AMAZON, EBAY
1998 GOOGLE
2001 WIKIPEDIA
2005 YOUTUBE
2007 iPhone
User
Centric

15. © DESIGN GROUP ITALIA © DESIGN GROUP ITALIA
“Design isn't just about
shapes or pixels anymore.
Design is the process that
shapes product behaviours,
communi:es, companies
and -­‐ in the end -­‐ builds new
worlds.”

16. © DESIGN GROUP ITALIA
2. DESIGN & TECH

19. Il Software cambia tutto

20. Il Software cambia tutto
So5ware changes
everything

21. Over the last 10 years, we have dramatically evolved our habits

25. Why did Nokia fail?
“I wasn’t a software guy.”
(Jorma Ollila, former CEO, NOKIA)
The smartphones we keep in our
pockets are just empty shells.
The software we install that provides
them their true shape.

26. © DESIGN GROUP ITALIA © DESIGN GROUP ITALIA

27. © DESIGN GROUP ITALIA
It is the
Design of
So5ware
changes
everything.

28. © DESIGN GROUP ITALIA
3. DESIGN & MIND

29. © DESIGN GROUP ITALIA
To be connected is the “natural state of
mind” for any object

30. © DESIGN GROUP ITALIA
People’s expectaRons are shaped by
consumer technologies.

31. © DESIGN GROUP ITALIA
Technologies are shaping us through the
connected (cogniRve) devices we are using.

32. © DESIGN GROUP ITALIA
Cognitive tools Mental model

33. © DESIGN GROUP ITALIA
Cognitive tools Mental model
We are the consequence of the technologies we use.

34. © DESIGN GROUP ITALIA
It is obsolete to design objects that simply wait unRl their
bujons have been pressed.
We should design connected, social and proacRve objects
intelligent enough to parRally predict user’s needs
according to the context.
A.I.

35. From Blackberry to SLACK
Companies are more permeable to
grassroots technologies.
This has an impact on Corporate
hierarchies and organizations in general.

36. From Interaction to pair conversation

38. “AI is the future of IT”
…and probably also part of the future of Design

39. © DESIGN GROUP ITALIA KK: Keep in mind “what technology wants…”

40. POSIZIONAMENTO ERRATO
(B2B vs B2B)
FALSA REALTA’ AUMENTATA
BASSA ACCETTABILITA’ SOCIALE
ERRATA ERGONOMIA
Sergey Brin
Technology and money are
systematically insufficient.

41. TAM TAM TALKS
Stewart Brand
Cultural Acceptability
Any technology (or product) can
only be successful in its time.

42. • Identity
• Motivation
• Technology
• Relation
• Trust
• Culture
• Time
• Behaviors
• Space
• Intelligence

43. Any sufficiently advanced technology
is indistinguishable from… magic.
POLITICS
ORGANIZATIONS
CULTURE
Arthur C. Clarke

44. © DESIGN GROUP ITALIA
UX
Internet of Things
IxD
Virtual Assistants
Eye-­‐Tracking
Usability
Mobile Wearable AR/VR
Natural / EmoRonal UI
‘97
‘00
‘08
‘06
‘04
“Design isn't just about shapes
or pixels anymore.
Design is the process that
shapes product behaviors,
communiRes, companies and
builds new worlds.”

45. © DESIGN GROUP ITALIA
Leandro Agrò
L@dgi.is
Grazie.
Infuse HUMANITY into everything
(or everything will evolve without it)