The document summarizes the results of a survey about music video viewing habits and preferences. It finds that most respondents were females aged 17-24 who watch music videos daily, primarily on TV channels. Respondents enjoyed pop, rock and indie music videos that tell stories or have a comedic element. While controversial videos were memorable, they were not universally liked. The survey provided ideas for incorporating narrative, comedy and artist relevance into a new music video.

1. Music Video General Questionnaire Analysis Matthew Earl

2. Question 1: What gender are you? This pie chart clearly shows that more females than males completed the survey. In fact, 7 females completed the survey compared with only 4 males.

3. Question 2: What age are you? This chart clearly shows that 17 to 24 year olds completed the survey. In fact, one 11 to 16 year old completed the survey, seven 17 to 24 year olds completed it, none 25 to 35 year olds completed the survey, neither did 51 to 70 year olds. However one 36-50 year old completed the survey, likewise did from the 71+ age bracket. This shows that my results are going to be more youth based.

4. Question 3: How often do you watch music channels? In this chart, 4 people who completed my survey watch music videos daily. 3 people watch them 3-5 times a week, 2 people watch them 1-2 times a week. Nobody who completed the survey watch music videos either less than once a week or once a month. Whereas 2 people watch music videos less than once a month. This means that my results will be more biased in favour of people who watch music videos often.

5. Question 4: How do you watch music videos? This graph shows that 1 person watches music videos on their iPod, but 10 people that took my survey watch music videos on TV Channels. There were also 5 people who watch music videos on YouTube .

6. Question 5: What genre do you listen/watch? This graph shows that the people that took my survey listen to a mixed range of genres of music. However, more people tended to listen to pop, rock and indie music.

7. Question 6: What do you enjoy seeing in music videos? This graph shows that more people enjoy watching videos that tell stories and also that are comical, with 6 answers each. However less people enjoy watching serious and thought provoking music videos.

8. Question 7: Do you think music videos are vital to the success of singles/albums? The results of this question clearly shows that most people believe that videos are essential to the success of singles/albums. 9 people said yes, and 1 person said no, also the same for unsure.

9. Question 8: What do you think about music videos that follow a clear narrative/story in relevance to the song lyrics? “Great” “They make sense and aren’t pointless” After getting my surveys back, it seems clear that the majority of people feel that a clear narrative is useful to have in a music video, as some of the quotes included show. However, people tended to express that as well as a narrative, some form of entertainment is also necessary to be included. “Good and interesting to watch” “Good and better to watch” “They are alright, however videos that are funny are the best” “I think they are good because it gives a sense of relevance to the viewer” “It shows the artist’s vision of the song, but I think it shows a lack of imagination” “These are the better form of music videos” “They make understanding of the song” “I think they’re interesting/fun to watch”

10. Question 9: What do you think about music videos that attempt at being original and individual, and may sometimes be controversial? (e.g. Lady Gaga) “I do not like controversial, I’m not keen and therefore avoid those videos” “There is too much focus on egocentricity and insufficient regard for music” Controversial music videos have very mixed views from the people who took my survey. A selection of responses have been included, which show that controversial music videos are memorable, but not always for the right reasons, so it may be very difficult to make a video that will be favourable amongst the majority of people. “Are either be very bad or very good” “It shows the creative side of the artist” “I love, love, love them!!” “They are very memorable” “Stands out from other videos, but aren’t suitable for all people to watch” “They are very thought provoking which is good to remember” “It is good because you see the artist being unique” “They’re alright with controversial music like punk”

11. Question 10: What do you think about music videos that often follow the artist and don’t use dance routines and studio simulated footage? “It depends on the song, I don’t like stereotypical views that just follow the norm” “Can be poignant” Again, similarly to question 9, there was a mixed response, as these quotes show. The response from the survey connotes that it would be very hard to make a popular music video using dance routines and studio simulated footage. “They are very good” “Can be good, depending on the artist as it gives an insight into the artist’s lives” “Those types of videos are very awful” “They are more fair to the artists, and don’t hype them up as something they’re not” “Good. But dance routines tend to be boring and lack originality” “There is more focus on the artist themselves, although they can sometimes be boring” “I don’t enjoy them because they are boring”

12. Question 11: What would you most like to see in a music video of your choice? “Drama, Dance, Dynamics, Costume and Big performances” This question allowed me to get an idea of what people would like to see in a music video. Most people would like to some comedy and a narrative story in a video, something which I will look to try and incorporate into my music video. “Dramatic settings” “A narrative story” “A funny, little story” “Something funny. Comedy is good” “Relevance to the music” “A bit of the band playing and a narrative story” “Live sets from real gigs”

13. Question 12: What do you think are the greatest music videos of all time? “Thriller – Michael Jackson” “Foo Fighters – Learn to Fly” There were many different responses to this question. I have a list of different music videos that I can look at and see what makes them good, so that I can incorporate the same techniques into my music video. “Aha – Take On Me” “Rihanna – S & M” “Queen – Bohemian Rhapsody” “Geraldine McQueen ft. Susan Boyle – I Knew Him” “Guns ‘N’ Roses – November Rain” “Susan Boyle – I Dreamed a Dream” “The Darkness – I Believe in a Thing Called Love” “Nirvana – Heart Shaped Box