1. UK Music Magazine Examples and
Information
Some examplesof leadingUKmusicmagazinesfollow as:
- Magazine Q
- Mojo Music
- NME Music
- The Wire
- UNCUT
Genre
Magazine Q and Mojo Music tendto follow alotof pop musicand reporton anymusic,despite
the genre,andinformthe large fan base oninformationrevolvingaroundwhatever’shot.
Howeverforthe UNCUT Magazine whichisslightlylesspopularthanMagazine Qand Mojo,it
focusessolelyonrockmusic,whichismore of a specifictargetaudiencerather thana general
one.
Content
As forthe contentthat you’dexpecttofindinthese three examplesof musicmagazines.Asfor
the NME Magazine,you’dexpecttofindwhat’sthe newestlive eventontourat that time and
where you’re able tofindtickets,followingonfromthisthere are some subpagesthatinclude
the likesof opinionsthatfanshave chosentosendinsuch as ‘The Most OverratedBandsEver!’.
For Magazine Q you’dexpecttofinda lotmore of the reallypopularartistsratherthanthe
underratedones,followingonfromthisthere are some insightsof thoughtsandinformationon
all newreleasesfromnewhitsinglesfromartistswhichisanaudience pleasure andjustsome
general storiesfromartiststhatare intriguingforpeople whowanttolearnmore abouttheir
favourite artists.Asforthe UNCUT Magazine,you’dexpecttofindexactlywhatwasdescribed
fromMagazine Q, they’re verysimilarwiththe onlyexceptionbeingthe genre thatthe magazine
isfocusedon.
House Styles
One mainsimilaritythatI’mgoingtobeginwithtalkingaboutisthe colourscheme foreach of
the magazine.Theystuckprimarilytoa boldredcolourscheme as thisseemstobe an audience
attractionfor most,as well asa colour thatcan easilystandout,comparedtoothermagazine
whoeverthisseemedtobe fairlygenericwhichwouldn’thelpwithstandingoutfromanyother
magazinesif theyall follow the same style.Anotherhouse style thatthe magazinesfollowed
wouldbe the layout,mostmagazineshada barcode inthe bottomrightcorner,the primary
image wasin the centre of the cover and the mastheadwascoveringall of the top of the page
followedbythe subtitlesbeingsplitbythe image withthe same affecteverytime followedbya
2. tag of the artistsname on the shirttowardsthe bottomof the image but still locatedactuallyon
the image.
Target Audience
For Magazine Q I’dexpectthe targetaudience tobe around the agesof 21+, itfocusesmainlyon
informingthe oldergenerationwithof thingsaboutmore youngandpopularartiststhat make
musicnot reallyfocused. Mojoisfocusedonages16-24 as it focusesonrock musicwhichis
stereotypical forthis age range.Asforthe UNCUT Music magazine Ifoundoutthat the target
audience wasmore focusedaroundages15-34, a similarage range to the othertwo music
magazinesthatI’ve analysed,amainreasonforthisbeingthatthese magazinesare expensive
and targetingthe audience forayoungerage group wouldn’tbe asmart sellingpointstrategyas
the youngeraudience maynotbe able to affordthe magazine.
Publishers
Magazine Q – Bauer Media Group
Mojo4Music – Bauer ConsumerMedia Ltd,originallyby Emap
UNCUT Magazine – Bauer Media Group
Samples from the analysed magazines
