Ariana Grande has found great success in her music career after her first hit song with Mac Miller. She appeals to both male and female audiences aged primarily as teenagers. Her music videos regularly receive over 100 million views and she has over 4 million subscribers to her music channel on YouTube. Comments on her videos show that she has a large fan base of young girls who admire her. She stays connected with her fans through her website, where they can win prizes related to her albums, and through social media.