The music video by Big Time Rush features Snoop Dogg to help gain more publicity and recognition from his fan base. This strategy is commonly used by new artists to feature more famous musicians or actors in their videos to expand their audience. Similarly, the video for "Boyfriend" by Big Time Rush includes Snoop Dogg to appeal to his fans and introduce more people to the band.

1. By: Sonia Filipa Soares Eusebio
Units 1, 16 & 29
Task 2
MUSIC VIDEOS

2. Big Time Rush features snoop dog to gain more publicity for their boy band the video helps the
band to gain a wider scope of recognition between snoop dog’s fans etc. these fans that
watch the video then get adopted into Big Time Rushes. This is a common move for artists
who are new to the industry to feature famous artists (and / or actors) in their videos they
gain a new group of followers and thus gain much more money in publicity.
The link below features snoop dog so that they can widen their target audience as snoop dog's
fans may begin watching their band and this is what happens in the link below to the 'Big
Time Rush- boyfriend' music video snoop dog helps them gain recognition from more
people.
https://www.vevo.com/watch/big-time-rush/Boyfriend/USSM21002221
PUBLICITY

3. The music videos are a part of the fandom as the fans want to see the artist/Band e.g. The Fray
Up close hence the close ups to the band members face’s during the videos so that they are recognisable
to the audience also for future reference when at concerts etc.. The videos help to promote the album
sales and this helps the audience to learn about other songs in they've sung as well as gain knowledge
on other songs linking into other songs through out the album.
This also works the other way round as people who've been to the concert and don't know the artist can
find their album in stores from the covers etc.
The link below is of a band called 'the fray' singing the song 'you found me' it has multiple close ups of the
lead singers face and other band members too , the link is an example of album sales.
http://www.vevo.com/watch/the-fray/You-Found-Me/USSM20802902
ALBUM SALES

4. • Arianna Grande is a prime example of when the male gaze theory is involved she doesn’t save much to
the imagination in her videos and they’ve all become very sexualised through media influence on how a
female artist could gain many more viewers.
• Arianna and her entourage are placed in multiple sexual positions with very little clothing covering their
bodies, which is odd since Arianna herself is a female and male gaze is usually used by male artist's in
their music video's, she's using it to sell more albums to a male audience.
• Laura Mulvey came up with the male gaze theory when she decided to look at the media through the
heterosexual males point of view (what he wants to see to keep him interested).
• The link below is to Arianna Grande's music video 'focus' which is basically about women wanting to be
looked at and it uses the male gaze theory to in a way emphasize this point.
http://www.vevo.com/watch/ariana-grande/Focus/USUV71503192
MALE GAZE THEORY

5. • Artists can be promoted through social media e.g. Facebook, vine , twitter or YouTube.
• Promoting an artist is important because it allows people to recognize their hard work which in turn
means people are more likely to buy what they produce and make them look for other pieces (tweets
or vines) of work by the same artist and also keep themselves updated on the artists latest situation.
• Artists are also promoted by making appearances in other artists music videos and if the fans enjoy
their performance they search them up and add on to the fan base.
• Nikki minaj is used to promote Justin Bieber in the link to the music video below and to get him more
fans.
• http://www.vevo.com/watch/justin-bieber/Beauty-And-A-Beat/USUV71201136
PROMOTION OF THE ARTIST

6. • The wanted are making money from different platforms magazines/ books , games/apps and clothes
etc. to attract different audiences. The media companies in turn use a synergistic technique in order to
increase brand image through the multiple products / media outlets also to bring in more money for
the media companies which in turn improves products for the overall end result of a loyal audience
base which will continue to grow.
To put it simply the different entities are working together for a similar and advantageous end goal which
will satisfy all sides participating. In the link below you see this as they have a famous director on their
side.
http://www.vevo.com/watch/the-wanted/Warzone/GBUV71101640
YNERGY

7. • Black veil brides (or Bvb for short) have been on the scene for 8 years with a well known reputation in
the music industry because of their Gothic metal core image, they’re a group of guys who basically
support the underdogs they have a certain public image so their audience can always associate them
with their genre of music however if you listen closely to the lyrics they’re always about the unfair side
of life and watching out for their fans so they kind of contrast with the image/part they’re told to play.
• They’ve got their own logo which consists of their band name in it’s abbreviated form. The link below is
to a music video of them with their logo everywhere as if to say they are popular and well known.
• http://www.vevo.com/watch/black-veil-brides/Heart-Of-Fire/USUV71402144
PUBLIC IMAGE AND REPUTATION.

8. MUSIC VIDEOS AND MESSAGES TRANSMITTED
• Kelly Clarkson- piece by piece in this video the artist is singing about a female being abandoned by her
father however it also speaks about how someone will come in to your life and pick up the broken
pieces “Piece by piece he restored my faith that a man can be kind and a father could... Stay” it’s
directed to the female audience and the message is that one day all the bad things are going to be
behind you so you got look forward and be better than them and you’ll succeed.
• The artist also sends the message that the future will be better if you learn from those mistakes and try
your hardest not to be like the one’s who leave “I will never leave her like you left me and she will never
have to wonder her worth because unlike you I'm going to put her first”.
• http://vevo.ly/vkCMkP