The Taylor Swift website homepage contains information about her new album including music videos that portray her in different ways, a poster advertising her world tour with an American Express sponsorship link, and an option to purchase the album which is displayed as an old instant print picture, tying into the retro theme of her 1989 album. Navigation links allow users to access merchandise, charts, and details about her music and career. The site aims to immerse visitors in the 1980s diner aesthetic of the album through elements like her flashing name and a jukebox interface to play songs.

1. WhensearchingforTaylor
swift’swebpage youhave
additional linksthatwill
navigate youto certainareas
of herwebpage.We see the
promotionssuchas her
merchandise and
informationonhernew
album.There isinformation
on the artistabout hermusic
and whichcharts theyare
on.
Whenyougo onto herwebpage we have the feel of 1989 dinerbecause hername startsflashingand
thenstaysred.You evenhave the feel thatt isreal because there isan optiontogo to the jukebox
whichholdsall the songsto hernewalbum1989. There isthree home pagesthe firstbeinghercover
albumof her songblankspace the musicvideocontrastswithheralbumname of rich girl fallingfor
the bad boy’sthiscan be seenas postmodernasitrecyclesoldculture.

2. The nextslide onthe homepage isaposterfor herworldtour. We can see the advertisementof
the sponsorfromAmericanexpresstohelpwiththe tour.There isalsothe optiontogo on to
the actual page of the tour andfindout more information.The portrayal of Taylorswiftshows
heras the everydaygoodgirl the use of white ti show purityandinnocence thisisa
juxtapositiontowhathercharacter playsas insome of the musicvideo’sonhernew album.
The last slide showsthe actual albumandgivesyouthe optiontobuy itthe picture of the albumis
createdto be oldbecause it’san instantprintpicture.Overall the whole website hasbeenupdated
to the theme of hernewalbumyou can see the use of oldretro because she isrecyclingculture.