Record companies and music stars construct promotional images through various materials like videos, CD covers, and TV appearances to build fanbases for their target audiences. Mary J. Blige was discovered singing karaoke at age 17 and released her debut album in 1992, which redefined modern soul music. She has had several number one hits and won nine Grammy awards.

1. Stars Construction
Record companies and music stars spend time and
money constructing their image so that their target
audience will become fans. This will include how
they are seen in their promotional materials e.g.
videos, cd
covers, posters, magazines, articles, publicity
events, TV appearances etc.

2. Mary J Blige
Mary J. Blige was born on January
11, 1971, in the Bronx, New York.
When a recording of the 17-yearold Blige singing karaoke booth
came to the attention of Uptown
Records, the company put her
under contract immediately.
She sang backup until the 1992
release of her first solo
album, What's the 411?, a record
that re-defined modern soul.
Blige has had several No. 1
Billboard hits and has won nine
Grammy Awards.

3. Mary J Blige is a very classy woman, the clothes she wears
gives her an elegant look to her perspective. She is a
confident woman who looks back at her past former self and
thinks what the hell was she doing. Mary would change her
hair colour from red to blonde to brown in the space of a
month she used to be a crazy woman. She once stated “the
clothes the shoes, the gold chains weren't all that satisfying” it
didn’t make her happy writing songs did. She was inspired but
Oprah Winfrey to become the women she is today. She is a
popular celebrity worldwide and is a loving woman.

4. This is an example of a
magazine article online on
daily mail. This article
explains how my chosen
star Mary J. Blige has come
over certain obstacles in her
life and now has nothing to
worry about and loves her
life. This article shows that
celebrities are also human
and that they go through
many problems in there life
as well this shows that she
is a good role model.

5. Social media
This is Mary J. Blige twitter and
Facebook feeds she uses these
to promote her Christmas
album to her fans and the
public. Many celebrities make
up hash tags on twitter so they
can start a trend for Mary it is
#Amarychristmas
This website helps her make
her songs more widely
available for her fans.

6. This is Mary J. Blige’s own official
website it has many different pages
such as:
• News
• Bio
• Music
• Videos
• Photos
• Tour
• Forum
This website also has a live twitter
feed connected to it so you can see all
of her updates for example in the
picture she sending all her followers
happy holiday wished.
The colours used for this website are
mostly white the background is her
cover for her new Christmas album
this is one of her promotion ideas.

7. These are comments on one of
Mary J.Blige’s YouTube songs,
she always has many very
positive comments on the
songs and most are from
female audiences but she has
a wide range of male fans as
well. She is a worldwide
celebrity many fans from
other countries share and
comment on her videos .The
fans talk about her voice and
how she is very unique no can
be like her.