Beyoncé is an extremely accomplished singer and entertainer. She has spent more weeks at number one this decade than any other female artist and was the first African American female to win Songwriter of the Year from the American Society of Composers, Authors, and Publishers. Beyoncé leverages social media effectively, with over 50 million Facebook fans and 10 million Twitter followers, and her surprise self-titled album release in 2013 was hailed as breaking the internet. She maintains deep connections with her loyal fan base, known as the Beyhive, through regular posting to Instagram, Twitter, and her own website and blogs.

1. BEYONCÉ
COMM 2F00
Fandom & Audience Engagement

3. Who is Beyoncé?
 Beyoncé Giselle Knowles-Carter
 Born on September 4, 1981 in Houston Texas
 Married to Shawn Carter also known as Jay-Z
 Mother to Blue Ivy Carter

4. ACCOMPLISHMENTS
Beyoncé is an extremely accomplished women, here are a few of her greatest accomplishments:
 Female artist who has spent the most weeks at No. 1 this decade (37 wks).
 First African-American female and second overall female to win the “Songwriter of the Year”
award from the American Society of Composers, Authors, and Publishers Pop Music Awards
(2001).
 Female artist with the most Grammy awards won on a single night with six.
 “Single Ladies” the most viewed video by female artist ever with over 520 million views
 Most “googled” black female artist in 2010.
This blog lists 169 of Beyoncé’s accomplishment: http://beyoncegalaxy.wordpress.com/records/

5. SOCIAL
MEDIA

6. Fa c e b o o k
h t t p s : / / w w w. f a c e b o o k . c o m / B e y o n c e

7. Tw i t t e r
https://twitter.com/Beyonce

8. Instagram
Http://Instagram.Com/Beyonce

9. Tu m b l r
http://iam.Beyonce.com/tag ged/my_work

10. We b s i t e
w w w. B e y o n c e . c o m

11. Yo u t u b e
h t t p : / / w w w. y o u t u b e . c o m / u s e r / b e y o n c e

12. Girls love Beyoncé, and so does the inter net
Beyoncé is not only the Queen of Pop – She is the Queen of Social Media
“By leveraging social media to her advantage, Beyoncé sold over a million copies of
her latest album in less than a week. In 2013, it's an industry-shifting feat rarely
seen” (http://www.complexmag.ca/tech/2013/12/beyonce-new-album-social-media)
Just recently, Beyoncé released a digital album on iTunes. The release was
announced over Instagram and people were claiming that Beyoncé had broken the
internet. The reaction by this album was unbelievable especially because prior to
this announcement there was no prior advertisement of this album.

13. ONLINE COMMUNITIES
 Beyoncé has a loyal fan base
who are apart of the
members of the “Beyhive”
 Many of her loyal fans have
created fan pages dedicated
to “Queen Bey”

14. C o n n e c t i o n W i t h H e r Fa n s
Beyoncé is constantly engaging with her fans. She not only tweets and posts photo on
Instagram, she has her own website and blog where she posts pictures, not only of
herself, but of things she wants her fans to see. She has created the “Beyhive Blog”
specifially dedicated to her loyal follwoers. On this blog she posts creations from her
fans.
“So many of you are making videos, painting I want to show the
world what you do and how much I appreciate you.”
– Beyonce, on her Beyhive Blog
(http://www.beyonce.com/news/introducing-the-beyhive-blog)

15. #BEYGOOD
Beyoncé is humanitarian and philanthropist. She is making a
difference in the world and the lives of others. She documents her
efforts and posts them to her website, encouraging all to #beygood.
These video posts aren’t about twerking, they are meaningful, thought
provoking, truly inspirational and just another way Beyoncé connects
with her fans.